Bring a Piece of the Mediterranean into Your Everyday Rituals with Caeli

In a world that rarely pauses, Caeli invites us to slow down and savor the beauty of everyday rituals. Rooted in Mediterranean heritage and a philosophy of conscious living, the premium personal care brand has officially launched its 2025 collection—offering a refined curation of body and skincare essentials that blend natural purity with indulgent luxury.

The Essence of Mediterranean Rituals

Founded in 2022 by Senda Guesmi, Caeli draws inspiration from the sun-soaked landscapes, artisanal traditions, and timeless self-care rituals of the Mediterranean. The name itself—derived from the Latin word for "of the sky" or "heavenly"—speaks to the brand’s core values of serenity, purity, and a deep connection to nature.

At the heart of Caeli is a commitment to slow, sustainable living. Its formulations, composed of 90–97% natural ingredients, marry organic botanical extracts like olive oil and argan oil with rigorously tested elements to ensure efficacy and safety. Packaging is as thoughtfully designed as the products themselves, focusing on eco-conscious materials and minimal waste, underscoring Caeli’s holistic approach to sustainability.

"My vision for Caeli is to create something that not only reflects the beauty of the Mediterranean but also brings its warmth and authenticity into everyday rituals," shares Guesmi. "Growing up in Tunisia, I was deeply influenced by the region’s breathtaking landscapes and rich traditions. Caeli is a celebration of that heritage—an invitation to reconnect with nature, well-being, and moments of calm."

The 2025 Personal Care Collection

Caeli’s latest collection seamlessly weaves Mediterranean charm into self-care routines. Infused with nourishing botanicals and designed to elevate daily rituals, the line includes:

• Sakarun Body Wash: A gentle cleanser featuring organic olive oil, with fresh, invigorating notes of peppermint, rosemary, and wood.

• Kelibia Body Lotion: A hydrating blend of olive oil, argan oil, and aloe vera, perfumed with the soothing scents of geranium and lavender.

• Kamari Hand Wash: A revitalizing formula enriched with olive oil and aromatic layers of vetiver, patchouli, and cedarwood.

• Cala Soraja Hand Cream: A silky treat for the hands, crafted with shea butter, olive oil, and argan oil, complemented by lavender, bergamot, and chamomile.

• Saidia Lip Balm: A deeply moisturizing balm with olive oil, shea butter, and cacao seed butter for irresistibly soft lips.

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Each product is named after a stunning Mediterranean locale, grounding Caeli’s creations in a deep sense of place and tradition. Prices range between 110 AED to 350 AED, and the collection is now available at wearecaeli.com.