Customize Your Haircare Journey with Youmi Beauty’s 'Made for Me' Collection

In a bold stride towards redefining beauty, Youmi Beauty — the luxury brand beloved across the GCC for its performance-driven elegance — has launched its most personal innovation yet: Made for Me. This fully customizable haircare ritual empowers women to embrace their individuality, transforming daily haircare into a tailor-made, transformative experience.

Founded by Lebanese entrepreneur and beauty visionary Youmna Khoury, Youmi Beauty has captured the hearts of beauty aficionados with its commitment to premium formulations and authentic self-expression. With Made for Me, the brand enters an exciting new chapter, placing personalization at the very core of its philosophy — a move that resonates with the region's growing appetite for bespoke, results-driven beauty solutions.

“This launch feels deeply personal to me,” shares Youmna Khoury, Founder and CEO of Youmi Beauty. “Made for Me was born from the belief that beauty should never be one-size-fits-all. Every woman’s hair journey is unique, and her products should be just as adaptable. With this line, we’re giving women the power to customize their experience and witness true transformation.”

Crafted with advanced Italian formulation technology and enriched with nutrient-dense botanicals, the Made for Me collection includes a luxurious sulfate- and silicone-free shampoo and conditioner, designed to be customized with one of five high-performance treatment serums. Whether seeking mirror-like shine, voluminous locks, silky softness, vibrant color protection, or frizz control to combat the Gulf’s humid climate, users are invited to design a haircare ritual as unique as they are.

Drawing inspiration from the timeless romance of Italian beauty, the collection harmoniously fuses innovation with sensory luxury. Key ingredients such as coconut water, jasmine, cedarwood, and frozen mint imbue the haircare experience with an elegant softness and luminous finish, elevating everyday routines into indulgent moments of self-care.

The five targeted serums in the collection include:

• Shine Elixir Serum – Enhances radiance for hair that gleams with health and vitality.

• Volume Magic Serum – Adds natural body and lift, perfect for fine or flat strands.

• Silky Effect Serum – Smooths hair texture and enhances softness with a feather-light finish.

• Sublime Frizz Guard Serum – Controls humidity-induced frizz, ideal for Gulf climates.

• Chroma Shield Serum – Protects and preserves hair color vibrancy while defending against heat damage.

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Customizing the experience is simple: users mix 20ml of their chosen serum into the shampoo or conditioner, shake, and apply — turning their daily regimen into a salon-worthy, bespoke ritual.

True to Youmi Beauty’s ethos, Made for Me is a celebration of clean, conscious beauty. Formulated without harsh additives and presented in eco-conscious packaging, it embodies the brand’s dedication to sustainability and ethical production, echoing the values of a new generation of mindful beauty consumers in the Middle East and beyond.

The Made for Me collection is available exclusively at www.youmibeauty.com.