Namshi x TIRTIR Pop-Up Arrives at Dubai Mall

Dubai is gearing up for one of the season’s standout beauty moments as Namshi joins forces with Korean skincare frontrunner TIRTIR for a ten-day immersive pop-up at the Dubai Mall Fountain from 21 to 30 November 2025. The showcase blends the brand’s global bestsellers with exclusive previews and interactive experiences tailored for the UAE.

The pinnacle arrives on 22 November, when TIRTIR reveals its new global ambassador—V of BTS—through a full-scale Burj Khalifa takeover. It’s a headline-making moment that places Dubai at the centre of the brand’s international expansion.

Designed as a tactile beauty playground, the pop-up leads visitors through personalised product encounters and a curated edit of TIRTIR’s most innovative formulas, including several global-first unveilings.

Key Highlights

1. Viral Cushion Foundation with On-Site EngravingThe cult-favourite Mask Fit Red Cushion—now offered in 40 shades—anchors the experience. Guests can test, shop, and personalise their compacts with complimentary live engraving, introduced for the first time and available only at the pop-up.

2. The Return of the Sold-Out Matcha LineTIRTIR’s Matcha Biome collection makes a limited comeback, featuring its vegan, antioxidant-rich staples—the much-sought-after Matcha Biome Cream and Toner, both known for selling out worldwide. The event offers a rare chance to restock before they disappear again.

3. Global Debut: Unreleased Highlighter & Lip CollectionsDubai hosts the first reveal of upcoming launches yet to reach any market:• Prism Highlighter Duo – a luminous, layered glow compact• Mood Glider Lip & Blush Stick – a soft-focus, multi-use colour stickBoth drop exclusively at the pop-up before their international rollout.

4. Burj Khalifa Spectacle Featuring V of BTSIn a defining brand moment, TIRTIR will light up the Burj Khalifa with a tribute to its newly appointed ambassador, V. His global influence and creative identity mirror the brand’s modern, forward-facing vision.

5. Matcha-Inspired Menu by Backyard CaféBackyard Café adds a culinary layer with a matcha-led menu crafted for the occasion. Guests can choose their blend, personalise their cups with stickers, and enjoy small bites that echo the pop-up’s sensory theme.

The Namshi x TIRTIR Pop-Up runs from 21–30 November 2025, open daily from 10 AM to 11 PM at the Dubai Mall Fountain.