New Homegrown Men’s Grooming & Cosmetics Brand BCOS Launched in UAE

A new men's grooming & cosmetics brand, BCOS, has been launched in the UAE to address the crucial role of likability for men in various aspects of life, including combating loneliness, enhancing personal connections, finding love, and even professional success.

Founded by Leila Selmane, BCOS is a homegrown brand dedicated to enhancing the grooming habits of men in the UAE. The brand offers a fresh perspective on men's self-care, driven by a keen understanding of the unique grooming needs of men.

“While women are supported by an abundance of products and grooming advice, men often lack similar resources,” stated Leila Selmane, Co-Founder & CEO of BCOS.