top of page

The Beauty Game Changes: KOSAS Explodes Onto the Middle Eastern Scene

Rave Staff

10 Sep 2024

beauty

Beauty enthusiasts, rejoice! Kosas, the clean beauty brand that has taken the world by storm, is now officially available across the Middle East. Known for its viral popularity on TikTok and adored by celebrities like Hailey Bieber, Kim Kardashian, and Kylie Jenner, Kosas offers a unique blend of glam and skincare. Thanks to Sephora, this beloved LA-based brand has made its grand debut, bringing its revolutionary products to the region’s makeup lovers.


Kosas is now available both online and in-store across Sephora locations in the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait. With its cult-favorite offerings finally within reach, beauty fans are ready to explore the brand’s high-performance products that deliver both artistry and skincare benefits.




Kosas is redefining beauty with its "Comfy Glam" concept. Whether you're aiming for a natural glow or a full-on glamorous look, Kosas has you covered. The collection celebrates glowing, healthy skin as its foundation, paired with full, fluffy brows, juicy lips, and captivating eyes. Each product helps you feel as comfortable in your skin as you are stylish, offering long-lasting results that never compromise on performance.


At the heart of Kosas lies a philosophy that makeup should do more than enhance your appearance—it should also care for your skin. Every Kosas product is formulated with nourishing ingredients that deliver measurable skincare benefits. From hydrating and plumping to smoothing fine lines, Kosas makes sure that while you’re wearing makeup, you’re also improving the health of your skin. Perfect for sensitive skin and dermatologist-tested, it’s a brand that’s built to keep you looking radiant from within.




For Kosas founder Sheena Zadeh-Daly, the brand's launch in the Middle East is a deeply personal milestone. Inspired by her Middle Eastern roots, Sheena embraces the region’s rich culture of beauty and self-expression. “Launching Kosas in the Middle East feels like a natural step,” she says. “This region celebrates individuality and strength, and I am thrilled to see how Kosas will empower people to feel comfortable in their skin and enhance—not hide—who they are.”


Kosas is now ready to be part of your beauty journey, offering products that combine luxury, performance, and skincare all in one. With its arrival at Sephora, Kosas is here to redefine beauty for a new generation across the Middle East.









bottom of page