How Nadine Njeim's Beauty Brand Just Conquered a Major Milestone

Walk into the buzzing new ULTA Beauty store in Kuwait, and you’ll find the usual suspects of the global prestige beauty world. But look closer, and you’ll spot something special: Nadine Njeim Beauty. This isn’t just another brand on the shelf — it’s a regional success story hitting its stride.

Earlier this month, the clean, vegan makeup line founded by Lebanese actress and beauty icon secured a coveted spot in ULTA’s inaugural Kuwait store, marking a pivotal moment not just for the brand, but for the perception of homegrown talent in the GCC beauty market.

For consumers, this means getting to swatch, test, and experience Nadine Njeim’s cult-favourite products, such as the Unbreakable Mascara and Velvet Couture Lipsticks, in a vibrant, real-world setting. Behind the scenes, it’s also a strategic masterstroke.

For a regional label to achieve this during the beauty giant’s first international foray with Al Shaya sends a powerful message: global players aren’t just importing Western trends; they’re investing in what local consumers already love.

“We’ve always believed in offering premium, clean, high-performance products to women here,” Nadine Njeim shared. “This move allows us to meet our community where they’re already discovering new beauty favourites, offering that tactile, in-store experience that’s so vital.”

This partnership responds directly to a shifting consumer landscape. GCC beauty shoppers are savvy, ingredient-conscious, and drawn to brands that align with their values. The rise of clean, vegan beauty isn’t a passing trend; it’s driving purchasing decisions. Nadine Njeim Beauty, with its commitment to being both refined and ethical, is perfectly positioned to meet that demand.

This is more than a distribution deal. ULTA gains instant local credibility by championing a brand with a loyal following, while Nadine Njeim Beauty accesses a massive new audience, elevating it from an online cult favourite to a mainstream prestige contender.

With ULTA set to open in Dubai’s Mall of the Emirates in December and other GCC locations to follow, Nadine Njeim Beauty isn't just making a one-off appearance. It’s planting its flag as a cornerstone of ULTA’s regional identity, ensuring its growth is synchronised with the retailer’s own expansion.

Next time you browse the dazzling aisles of a major beauty retailer, look for the local heroes quietly leading a revolution. Nadine Njeim Beauty is now at the forefront.