Sonos Makes its Debut at Sole DXB with House of Sound Experience
by Rave Staff
26 Nov 2024

For the first time ever, Sonos is set to make its mark at Sole DXB, the Middle East’s most anticipated contemporary culture festival, taking place from December 13th to 15th at Dubai Design District (d3). This year, Sonos is not just bringing sound to the festival; it’s elevating the entire audio experience through its innovative approach at the Sonos House of Sound. The brand is merging cutting-edge sound technology with the region’s vibrant cultural renaissance, offering festival-goers a premium audio experience that promises to resonate well beyond the event.
Step inside the Sonos House of Sound and be transported into a world where music becomes a multi-sensory journey. This immersive space is designed to celebrate the richness of the Middle East’s musical heritage while also spotlighting its modern influences. Curated vinyl collections and playlists featuring contemporary local artists will surround attendees with high-fidelity sound, creating an intimate yet powerful listening experience.
Sonos is known for its world-class audio systems, and at Sole DXB, visitors will get a firsthand opportunity to explore its most advanced offerings. Whether through the shared home system, perfect for communal experiences, or through the newly launched Sonos Ace headphones, designed for personal escape, attendees will feel the immersive quality that defines the Sonos brand. In a relaxed lounge setting, guests can unwind, connect, and experience music in an entirely new way, as Sonos blends advanced technology with the deep-rooted sounds of the region.
Beyond its sonic displays, Sonos is offering a more interactive element at Sole DXB. Throughout the three-day event, the Sonos House of Sound will host intimate artist conversations where Middle Eastern musicians will dive into their personal stories, creative processes, and the heritage that fuels their music. These sessions offer a rare glimpse into the minds of the region’s top artists, allowing festival-goers to connect on a deeper level with the sounds they love.
For those looking to get hands-on with sound, workshops will be available where attendees can create their own beats using iPads, beatbox machines, and microphones. Participants can bring their beats to life with the Sonos Ace headphones, experiencing firsthand how Sonos enhances every sound with precision and clarity. It’s an unparalleled opportunity to engage with music in a way that’s both educational and entertaining.

Sole DXB 2024 also serves as a platform for Sonos to introduce its globally celebrated Sonos Ace headphones to the Middle East. Known for combining premium sound with a sleek, fashion-forward design, the Ace headphones are the perfect accessory for the streetwear-savvy crowd at Sole DXB. With metal accents, matte finishes, and a minimalist aesthetic, these headphones are not just a treat for the ears but also a style statement.
What sets the Sonos Ace apart is its spatial audio feature, equipped with Dolby Atmos and Active Noise Cancellation. These features deliver a truly immersive listening experience, creating a personal sound bubble perfect for when you need a moment to disconnect from the vibrant energy of the festival. The Ace headphones are not just a piece of tech—they're a gateway to a whole new world of sound.
Alongside the Ace headphones, Sonos is also set to reveal the new colours of the Sonos Roam 2, its portable speaker that has taken the audio world by storm. Now available in Olive, Wave, and Sunset, these new hues are inspired by the natural beauty of the region, reflecting desert landscapes, coastal beaches, and the painted skies of evening. The Roam 2’s compact size and lightweight design make it the perfect companion for festival-goers, allowing them to take premium sound with them wherever they go. Whether in the bustling streets of Dubai or lounging by the beach, the Sonos Roam 2 offers remarkable clarity and bass that defies its small size.

Sonos is set to redefine how we experience sound at this year’s Sole DXB, merging its premium audio technology with the rich cultural fabric of the Middle East. From exclusive artist sessions to hands-on workshops, from the sleek Sonos Ace headphones to the vibrant new colours of the Roam 2, the Sonos House of Sound promises to be a must-visit destination at the festival.