Dubai’s Cult-Favourite FIX Dessert Chocolatier Lands in London for Exclusive Harrods Pop-Up

Dubai’s iconic dessert brand, FIX Dessert Chocolatier, famed for its playful branding and audacious chocolate creations, is set to make its UK debut this October. From 27 October to 23 November, Londoners will get a taste of “The Original Dubai Chocolate” through an exclusive pop-up at none other than Harrods.

Known for turning dessert into theatre, FIX has captivated Dubai and the social media world with its bold colours, whimsical designs, and inventive flavours. Now, the home-grown brand is crossing borders, bringing its signature flair to the UK for the very first time.

Sarah Hamouda, Co-Founder of FIX, shared her excitement: “This is such a full-circle moment. FIX has always been about blending cultures – my London upbringing, Egyptian roots, and Dubai’s unstoppable energy. Launching our first international pop-up with Harrods just felt right. We can’t wait to see how UK customers react when they step into our world.”

The Harrods pop-up promises more than just chocolate. Visitors can expect immersive, Instagram-worthy experiences, showcasing FIX’s cheeky and theatrical approach to dessert. Highlighting the brand’s creativity, the pop-up will feature iconic creations such as the viral ‘Can’t Get Knafeh of It’ bar, which layers the beloved flavours of knafeh and pistachio into premium chocolate – a treat that sparked a frenzy across Dubai in early 2024.

Brought to London by Imagine FMCG, FIX’s arrival marks a milestone in its journey from local sensation to global phenomenon. With a devoted international fanbase already clamouring for a taste, the UK pop-up offers an exclusive chance to experience the magic of FIX – a true celebration of indulgence, creativity, and cross-cultural flair.