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From Hypercars to Homes: Bugatti’s First-Ever Boutique Launches in Dubai

by Rave Staff

19 Nov 2024

19 November 2024

The world’s first-ever Bugatti Home boutique has officially opened its doors at The Dubai Mall Zabeel, marking a milestone for the legendary French brand as it expands its presence in the realm of luxury living. Brought to the UAE by Luxury Living Group and exclusive retailer The Mattress Store, Bugatti Home presents an exquisitely curated collection of its most coveted furniture pieces, each one inspired by the same values of craftsmanship and precision that define its hyper sports cars. This new venture is an extension of Bugatti's heritage, refined over a century of excellence, and introduces a design ethos that merges timeless elegance with cutting-edge innovation.


The boutique itself is a bright, contemporary space that exudes a trendsetting aesthetic. Upon entering, guests are greeted with sleek, simple lines and a harmonious blend of textures, a reflection of Bugatti’s meticulous attention to detail and its dedication to perfection. The launch of this boutique follows the debut of Bugatti Home’s third collection earlier this year at Salone del Mobile in Milan, further cementing Bugatti’s evolution both in its design philosophy and its global retail strategy.



Wiebke Ståhl, Managing Director at Bugatti International, shared the significance of this moment, saying: “Dubai is a key market in terms of design, with a booming real estate industry, daring architecture, and a deep understanding of luxury lifestyle. Opening our first Bugatti Home store in the city is an exciting moment for us, and comes not long after the unveiling of our Bugatti Residences project also in Dubai. With this expansion, we enter a new phase of our journey within the world of fine living: showcasing our exclusive Italian, hand-crafted furniture globally.”


The opening of the boutique is a tribute to Bugatti’s legacy, bringing together three exclusive collections of furniture for the first time since the launch of the inaugural Bugatti Home collection in 2016. Every piece on display is a reinterpretation of Bugatti’s core values, channeling the spirit of the hyper sports cars into finely crafted furniture that speaks of pure design and exceptional craftsmanship. The boutique’s striking display offers a glimpse into the Bugatti way of living, where luxury meets functionality in the most artistic of ways.


The latest 2024 collection, now available at the boutique, embodies timeless sophistication, blending natural materials with technology-driven elements. The use of materials like European oak, glass, metal, and metallic lacquer creates a contrast that is both striking and elegant. Textiles such as cashmere, wool, silk, and leather add a layer of indulgence, making each piece a tactile experience.


Signature items from this collection include the TYPE_3 armchair, a contemporary nod to the inviting charm of the 1970s. It seamlessly blends nostalgic design with modern comfort, while the accompanying TYPE_3 ottoman adds an air of sophistication to any space. Hand-tufted rugs round out the collection, celebrating Bugatti’s iconic design language and its commitment to artistry.



In addition to the new collection, Bugatti Home's boutique also showcases standout pieces from previous collections. Among them is the limited edition Cobra Chair, produced in blue and white to celebrate Bugatti’s 110th anniversary. With only 110 pieces ever made, it stands as a hallmark of exclusivity. The Noire armchair, a tribute to the legendary La Voiture Noire, along with the Chiron chaise longue, distinguished by its aerodynamic design, and the Le Mans sofa, known for the sleek band running along its base, are also featured.


One of the most impressive pieces in the collection is the Ettore Grand Bureau desk. This re-design of a classic desk showcases the innovative use of carbon fiber, ensuring both strength and elegance in one bold statement.



The opening of Bugatti Home’s first boutique in Dubai is not just a new chapter for the brand, but a defining moment in its broader mission to extend the Bugatti lifestyle beyond the world of automobiles. As Bugatti continues to grow, this space reaffirms the brand's commitment to offering authentic, unrivaled experiences that combine heritage, innovation, and a passion for craftsmanship.


With this remarkable new venture, Bugatti Home invites luxury connoisseurs and design aficionados alike to immerse themselves in the essence of Bugatti living, where timeless refinement and cutting-edge design collide in perfect harmony. The boutique at The Dubai Mall Zabeel is now a destination where elegance is not just admired but lived. You can also shop the collection here.



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