Klekktic and Assembly Unveil Joint Showroom in Dubai: A Haven for Design Enthusiasts

In the heart of Dubai’s bustling Al Quoz district, two trailblazing homegrown brands, Klekktic and Assembly, have come together to launch a distinctive showroom that is bound to captivate the region's design aficionados. This joint venture, spread across two floors, seamlessly marries modern, customizable furniture with a curated collection of rare, collectible vintage treasures, offering visitors a space that celebrates both contemporary innovation and timeless craftsmanship.

Founded by Heba El Habashy and Mateen Shah, Klekktic and Assembly represent a shared passion for accessible, sustainable, and exceptional design. The collaboration between these two visionary brands highlights their commitment to providing discerning collectors and enthusiasts across the GCC with an unparalleled design experience.

Klekktic, established in 2021 by Harvard graduate Heba El Habashy, was born out of a desire to meet the growing demand for stylish yet affordable furniture in the region. With a keen focus on customization, Klekktic offers an array of versatile indoor and outdoor furniture that can be tailored to each customer’s unique preferences. Whether it’s through exclusive upholstery options or luxurious finishes, the brand ensures that every piece is personalized, aligning with the aesthetic and lifestyle needs of its clientele.

In addition to its design offerings, Klekktic is deeply committed to sustainability. The brand partners with local manufacturers to reduce its carbon footprint while simultaneously supporting the local economy. A key part of its eco-friendly approach is an innovative trade program that allows customers to trade in old furniture for new pieces, adding to the brand’s mission to revolutionize furniture shopping in the Middle East.

Assembly, on the other hand, is the brainchild of Mateen Shah, a seasoned expert in sourcing rare and valuable pieces from around the world. Assembly takes pride in showcasing a carefully curated collection of vintage furniture, décor, and collectibles, each with a unique story and rich history. With over 20 years of experience, Mateen has created a platform that celebrates the artistry behind each piece, bringing together iconic designs that stand the test of time.

Among the highlights of Assembly’s debut collection are the striking Yasu Sasamoto mirror, the elegant Barcelona Daybed by Mies van der Rohe for Knoll, the timeless Lounge Chair with Ottoman by Charles and Ray Eames for Herman Miller, and sculptural Rispal lamps. These iconic designs, alongside ethereal Murano glass lighting and Andrea Branzi’s innovative chairs for Cassina, reflect the brand’s ethos of preserving and reimagining timeless designs for contemporary living.

The newly opened showroom is a testament to the synergy between Klekktic and Assembly. It’s a space where contemporary elegance meets vintage charm, offering visitors an immersive design experience unlike any other. As you walk through the showroom, you’ll find Klekktic’s customizable, modern pieces effortlessly complementing Assembly’s curated selection of vintage treasures, fostering a creative atmosphere that encourages exploration and appreciation for design in the region.

Open seven days a week, the showroom offers an interactive experience for customers. Whether you’re looking to customize a piece from Klekktic’s collection or uncover the rich history behind one of Assembly’s vintage finds, the space invites you to immerse yourself in the world of design. With exclusive collections on display and a dedicated team ready to assist, this showroom is set to become a go-to destination for design lovers in Dubai.

From the innovative trade program at Klekktic to Assembly’s curated collection of vintage gems, the joint venture reflects a shared commitment to sustainability, craftsmanship, and the joy of discovering pieces that tell a story. With their new showroom in Al Quoz, Klekktic and Assembly are not only elevating the design landscape in Dubai but also creating a lasting impact on how people approach and appreciate the art of furniture and décor.