Sephora Majlis on Wheels Across Dubai This Ramadan

This Ramadan, Sephora Middle East is bringing a whole new beauty experience to Dubai in a way that's both innovative and engaging. Introducing the Sephora Majlis on Wheels, a mobile beauty truck that is all set to visit iconic spots across the city, including The Curated Playlist, Rascals Deli, and Ijaza Cafeteria. With a mission to spread the spirit of sharing, self-care, and community, Sephora has curated an array of immersive and interactive beauty experiences designed to make this season even more memorable.

The Sephora Majlis on Wheels is not just a truck – it’s a celebration on wheels that highlights the themes of Ramadan by offering experiences that inspire beauty, creativity, and human connection. It’s a must-visit for beauty lovers and those seeking to engage with the Ramadan spirit in a unique and exciting way. From personalized beauty touchpoints to fun-filled games and exclusive giveaways, every visitor is guaranteed to walk away with a sense of joy and inspiration.

Let’s take a closer look at what the Sephora Majlis on Wheels has in store.

Immersive Beauty Experiences

At each stop, visitors will be treated to a range of exciting and interactive experiences:

• Henna Art: Indulge in intricate henna designs that celebrate cultural beauty traditions. These elegant designs are perfect for those wanting to embrace both beauty and tradition.

• Spin-the-Wheel: Try your luck at Sephora’s Spin-the-Wheel challenge, where exclusive beauty prizes await. Whether it's a luxurious lipstick or a skincare product, each prize is a delightful surprise.

• Live Customization Stations: Create personalized bag charms and claw clips at the customization station, making it easy to add a bespoke touch to your Ramadan look. These small accessories make for great keepsakes or gifts.

• Hair Braiding: Get your hair braided in a stylish and intricate fashion, perfect for the Ramadan season. From classic braids to modern twists, there’s a look for everyone.

• Photo Opportunities Inside the Truck: Step inside the beautifully curated Sephora Majlis truck, where you can capture and share your best beauty moments. The space is designed to be Instagram-worthy, complete with Polaroid keepsakes that visitors can take home.

• Games Zone: Relax and unwind in the games zone, where traditional favorites like Jenga, Backgammon, and Jackaroo are available for a fun-filled experience with friends and family.

  
  

Locations & Special Activations

Sephora’s beauty truck will be making stops at some of Dubai’s coolest locations, each with its own set of unique activations.

📍 Spot 1: 7th – 9th March | The Curated Playlist

• Time: 8:30 PM – 2:00 AM

• Location: The Curated Playlist

• Curated Experience: A music-meets-beauty experience, blending self-expression with creativity. Visitors can immerse themselves in a blend of beauty and beats as they explore customized beauty experiences inspired by music.

  
  

📍 Spot 2: 10th – 16th March | Rascals Deli

• Time: 8:30 PM – 1:30 AM

• Location: Rascals Deli

• Curated Experience: Sephora takes creativity to the next level with this fun activation. Visitors can enjoy customized cup sleeves, cookies, and donut boxes that are shaped like an eyeshadow palette – a visual and culinary treat! Plus, mini Sephora beauty products such as lip balms will be available for added fun.

  
  

📍 Spot 3: 21st – 22nd March | Ijaza Cafeteria

• Time: 8:30 PM – 1:00 AM

• Location: Ijaza Cafeteria

• Curated Experience: The final stop is all about savoring community and connection. With its cozy atmosphere, Ijaza Cafeteria sets the perfect scene for Sephora’s beauty truck to offer its personalized experiences and fun activations in a warm, welcoming setting.

This Ramadan, the Sephora Majlis on Wheels invites beauty enthusiasts to embrace the joy of discovery, creativity, and community. Each stop on the beauty truck's journey promises not only a one-of-a-kind experience but also a celebration of beauty that brings people together during this special season. Whether you’re looking to create a custom beauty keepsake, indulge in fun games, or simply explore the immersive activations, Sephora’s mobile majlis is the perfect way to experience the magic of Ramadan.

Don’t miss out on this unique beauty celebration on wheels! Make sure to visit the Sephora Majlis on Wheels at one of its stops to enjoy a Ramadan experience filled with beauty, fun, and unforgettable memories.