A$AP Rocky Takes the Helm as Ray-Ban's First Creative Director

Ray-Ban, the iconic eyewear brand synonymous with style and cultural relevance, has officially appointed fashion innovator and entrepreneur A$AP Rocky as its first-ever Creative Director. This groundbreaking partnership signals a new chapter for Ray-Ban, blending its rich heritage with Rocky’s forward-thinking vision. As a trendsetting figure in both the music and fashion industries, A$AP Rocky brings his distinct flair to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image and design.

A$AP Rocky, born Rakim Mayers, has been a cultural force since he emerged onto the scene in 2011. With billions of streams and numerous award nominations under his belt, his influence has transcended music, making him a recognized style icon and creative entrepreneur. Now, as the Creative Director of Ray-Ban Studios, the platform founded in 2016 to celebrate the power of music and stories of courageous artists, Rocky steps into a new role that fuses his passions for music, fashion, and storytelling.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky, reflecting on the opportunity to join the Ray-Ban family. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

The appointment marks a pivotal moment in Ray-Ban’s evolution. For nearly 80 years, the brand has been worn by the world’s most influential musicians, artists, and actors, shaping cultural movements with each generation. A$AP Rocky’s arrival signals a blending of Ray-Ban’s classic legacy with his avant-garde influence, creating the perfect synergy between tradition and modernity.

As Creative Director, A$AP Rocky is set to bring fresh, bold ideas to life, starting with the upcoming Blacked-Out Collection. This collection reimagines Ray-Ban’s iconic Mega frames, elevating them with gold-plated details and ultra-black lenses. The new lens type will redefine the look and feel of Ray-Ban’s most recognizable designs, offering a sleek, modern aesthetic that speaks to both classic style and contemporary edge.

But Rocky’s influence will extend beyond eyewear design. He will be integral in directing global campaigns, redesigning Ray-Ban stores, and seamlessly blending the worlds of music, fashion, and the arts. Rocky’s approach to creativity is about more than just design—it’s about telling stories and creating experiences that resonate with a new generation of style-conscious consumers.

"Ray-Ban transcends the eyewear industry; it's not just a brand, it’s a lifestyle," says Ray-Ban President Leonardo Maria Del Vecchio. "For nearly 80 years, the brand has been on the faces of the most iconic musicians, artists, actors, and heroes—shaping and re-shaping the status quo, leading cultural revolutions all the time. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!"