Lorenzo Serafini Named New Creative Director of Alberta Ferretti – A New Era in Fashion
by Khadija Husain
15 October 2024

In a major announcement that has stirred the fashion world, Alberta Ferretti has officially appointed Lorenzo Serafini as its new Creative Director. The move signals a new chapter for the Italian luxury house, as it looks to continue its legacy of refined elegance while introducing fresh creative direction under Serafini’s leadership.
Lorenzo Serafini, a well-known name in the fashion industry, brings a wealth of experience to Alberta Ferretti. Serafini, who previously held a long-standing creative role at Philosophy di Lorenzo Serafini, has developed a reputation for designing collections that marry romanticism with contemporary edge, an aesthetic that aligns well with Alberta Ferretti’s ethos of femininity and timeless sophistication.
In a statement released by Alberta Ferretti, the brand expressed its excitement for the new collaboration, highlighting Serafini’s talent for creating fashion that blends tradition with modernity. "Lorenzo’s vision and artistic direction will bring a fresh, innovative energy to our collections, while remaining true to the brand’s DNA," the statement read.
Serafini, in turn, shared his enthusiasm for the new role, stating, "It is an honor to take the reins of a house with such a strong heritage. Alberta Ferretti has always been synonymous with a certain grace and poetic expression in fashion, and I look forward to continuing and evolving that narrative in new, exciting ways."
This appointment marks a significant step for Alberta Ferretti, a brand that has been celebrated for its ethereal designs, flowing silhouettes, and masterful craftsmanship. With Serafini at the helm, fashion insiders are eager to see how his creative vision will influence upcoming collections.
As the new Creative Director, Serafini will oversee all aspects of design for Alberta Ferretti, from ready-to-wear to accessories. His debut collection is expected to make waves in the industry as the fashion world looks forward to this dynamic new era for the iconic Italian label.