Common Kin Brings Korean-Inspired Womenswear to the UAE

A new name is making quiet waves in the UAE’s fashion scene. Common Kin, a womenswear label inspired by Korean design and rooted in emotional storytelling, has officially launched in the region following a soft entry last year. Founded by Central Asian creatives Svetlana Kasymalieva and Akina Sultanova, the brand introduces a thoughtful take on fashion that blends cinematic silhouettes with sustainability and cultural connection.

Common Kin draws from the quiet strength of Korean drama heroines and the elegance of their understated wardrobes. Each piece is designed in Korea and produced in collaboration with ethical manufacturers using eco-conscious fabrics such as organic cotton, sustainable viscose, and premium linen. The result is a refined collection of flowing dresses, tailored separates, and soft layers that feel both timeless and personal.

At the heart of the brand is the idea of kinship — a connection not only through family but through shared values, aesthetics, and emotion. This philosophy runs through every garment, reflecting a slower, more intentional approach to fashion that resists seasonal throwaways.

The debut Paper Moon capsule, now available on the brand’s website, features minimal yet expressive pieces designed for gallery visits, meaningful mornings, and everything in between. With prices ranging from AED 350 to AED 850, the collection appeals to women who favour elegance without excess and style with substance.

By combining Korean craftsmanship, Central Asian influence, and mindful design, Common Kin enters the UAE market with a fresh voice — one that speaks to women dressing for more than the moment.