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ASICS Launches First-Ever Back-to-School Kids’ Collection – Comfort Meets Style

Rave Staff

29 August 2024

boucheron

As the new school year approaches, ASICS, a global leader in sportswear, has unveiled its highly anticipated Back-to-School collection, marking the brand's first foray into dedicated footwear for children. This exciting release is perfectly timed for young, active students, offering a blend of style, durability, and comfort designed to support growing feet.


A Collection with Heart and Family at Its Core


In a heartwarming twist, ASICS has made this launch particularly special by featuring the children of its own employees as models for the campaign. This personal touch reinforces ASICS' commitment to family values and community, making the collection more than just a product launch—it’s a celebration of the brand's extended family.


Superior Comfort Meets Innovative Design


The new collection promises to be a game-changer for parents seeking the perfect school shoes for their children. Each pair is infused with ASICS' renowned GEL technology, ensuring that kids experience unparalleled comfort and support throughout their school day and beyond. The shoes are not only designed to last but also engineered to provide enhanced shock absorption, making them ideal for a variety of activities—from the playground to the classroom.


Exclusive Offers for Back-to-School Shoppers


To celebrate the launch, ASICS is offering a limited-time promotion: purchase any two pairs from the new collection before August 31st and receive a complimentary voucher for a free padel session at Danube Sports World. This offer is available at ASICS stores in Mirdiff City Center, Dubai Mall, and online at www.asics.com.


Additionally, both children and their parents are invited to participate in a complimentary run and foot analysis at any ASICS store across the region. This unique service ensures that every child is fitted with the right shoe, tailored to their individual needs, offering peace of mind for parents and optimal comfort for kids.


Start the School Year on the Right Foot


With prices starting at AED 175, ASICS' Back-to-School collection offers exceptional value for parents looking to equip their children with high-quality, stylish, and comfortable footwear. Don’t miss out on the chance to give your kids the best start to the school year with ASICS' innovative and family-focused range.


For more information about the collection and to explore the full range, visit me.asics.com.






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