top of page

How Quiet Luxury is Redefining Fashion’s Most Coveted Looks

by Khadija Husain

20 September 2024

boucheron

In a world where bold logos and flashy designs have long reigned supreme, a quieter revolution is taking place. Welcome to the era of "quiet luxury," where the essence of true sophistication is all about subtlety. For those who know, it's never been about screaming wealth, but rather about a whispered understanding of quality, craftsmanship, and timeless style.


So, what exactly is quiet luxury? It's the antithesis of loud, over-the-top branding. Instead, it's the refinement of knowing that the most luxurious pieces often speak the softest. This movement favors those who seek out well-made, carefully designed items without needing to broadcast their designer labels. The idea is simple: if you know, you know.


Brands like Loro Piana, Brunello Cucinelli, and Massimo Dutti are at the forefront of this trend. Loro Piana, for example, is synonymous with the highest quality cashmere and wool. Their pieces aren't emblazoned with logos, but they’re known for their incredible craftsmanship and feel—luxurious in every sense of the word, without needing to say it.





Brunello Cucinelli is another brand that epitomizes quiet luxury. Known for its elegant tailoring and high-quality fabrics, this Italian label focuses on sustainability and ethical production. It’s a brand that understands luxury is about feeling good in your clothes, knowing that they’ve been made with care from the finest materials.


Meanwhile, Massimo Dutti has mastered the art of creating polished, versatile wardrobes that feel luxurious yet accessible. Their tailored blazers, classic coats, and soft knits are perfect for those looking to dip their toes into quiet luxury without breaking the bank.





The beauty of quiet luxury lies in its versatility. A simple The Row coat, for instance, can be styled in endless ways, looking effortlessly chic whether you’re heading to the office or grabbing coffee. The brand’s minimalist aesthetic is all about timeless silhouettes that never go out of style—an investment in both fashion and longevity.


Totême also deserves a mention here. This Swedish label has nailed the concept of sleek minimalism, offering pieces that feel elevated but easy. A Totême trench or cashmere sweater is an example of how less really is more.





So, how do you embrace this trend? The key is to focus on the craftsmanship and the fabric. Look for well-made basics—think tailored trousers, a beautifully cut coat, or a high-quality knit. Choose neutral tones like camel, cream, navy, or black, which exude understated elegance. And most importantly, think beyond the logos.


Quiet luxury is more than a trend; it's a lifestyle choice. It’s about investing in fewer but better pieces that will last for years, rather than indulging in fast fashion’s fleeting moments. It’s dressing for yourself and your own sense of style, not for the approval of others.


bottom of page