JD Sports Launches Flagship Store at Dubai Mall: A New Era for UAE Fashion
UK-based sportswear retailer brings exclusive collections to the UAE
by Rave
11 November 2024

JD Sports, the UK's leading sports fashion retailer, has officially launched its first flagship store in the UAE, located at The Dubai Mall. Spanning an impressive 5,478 square feet, the store offers a premium selection of sportswear from some of the world’s most iconic brands, including Adidas, Nike, Puma, Asics, and New Balance.
The grand opening was attended by the leadership team from GMG Sports, including Mohamed A. Baker, CEO of GMG Sports; Mohammed Bodiat, Senior Vice President of GMG Sports; Roy Nasrallah, Vice President of Marketing at GMG; and Pavol Bielik, General Manager of JD Sports ME.
To mark this momentous occasion, the first 100 customers were treated to exclusive gift giveaways, along with a special Nike footwear customization station that allowed shoppers to personalize their sneakers. A major highlight of the day was the pre-launch sale of the highly anticipated Adidas Aruku shoes, set for a full release in 2025. The limited-edition sneakers, available in very small quantities, sold out almost instantly.
For those who missed the launch event, JD Sports has more in store: from November 15th to 17th, Crep Protect will be offering complimentary sneaker cleaning services, ensuring customers’ kicks stay fresh.
In addition to global sportswear brands, JD Sports also features a range of "Only at JD" products, offering exclusive collections from some of the world’s most sought-after labels. Commenting on the launch, Roy Nasrallah, Vice President of Marketing at GMG, said, "The opening of this store at the iconic Dubai Mall is another milestone in our legacy, underscoring our commitment to growth and innovation in the region."
Pavol Bielik, General Manager of JD Sports ME, shared his excitement about the brand’s expansion into the UAE, stating, "Our journey in the UAE is driven by passion and innovation. We are thrilled to bring some of the most exclusive products from top global brands to consumers in this region."
Conveniently located on the second floor of The Dubai Mall, next to Reel Cinemas, JD Sports is open daily from 10 AM to 10 PM, ready to cater to the region’s sportswear and streetwear enthusiasts.