Jil Sander Fall/Winter 2025 Collection: A Play of Light and Dark

Lucie and Luke Meier have once again transformed the fashion landscape with their Women's and Men's Fall/Winter 2025 collection—a striking visual narrative of contrast, rebellion, and elegance. This season, they invite us into a world where darkness morphs into light, where textures clash yet harmonize, and where nostalgia meets the avant-garde.

The stage is set against a backdrop of pitch black, a blank canvas that sharpens the focus on the collection’s intricate details. The atmosphere is dreamlike, with the sounds curated by Benji B rising like a slow, deliberate vortex, pulling the audience into the heart of the Meiers' vision. The collection unfolds in black, white, and red, with pointy shoes and boots, leather jackets, and steel studs punctuating the garments—a nod to the rebellious yet refined spirit of the designs.

At the heart of the collection is a tension between opposites, a signature of the Meiers' aesthetic. Blackness becomes light, coldness becomes warmth, and toughness becomes tenderness. Florals, ribbons, feathers, and leaves emerge subtly from the shadows, as seen in the lean, black dress and trench, or the immaculate cream gown adorned with textural ribbons. These details elevate everyday garments into sartorial masterpieces, where raw cuts lend a raw, urban edge to otherwise delicate pieces.

The Meiers have a knack for combining the rebellious spirit of the New Wave with an appreciation for tradition, creating a collection that is both tough and decorative. Lush textures dominate the collection, from long sequin stripes in silver and black that adorn dresses made of velvet, taffeta, and silk, to plush shearling coats in striking black and blue. Handcrafted alpaca and cashmere knitwear, either shrunken or oversized, adds a cozy yet luxurious touch to the line.

Accessories take center stage with sculptural, bold bags in all shapes and sizes—clutches, shoppers, and shoulder bags—each making its own powerful statement. The tailoring for men’s jackets and coats plays with severity but with a twist, introducing unexpected elements such as studded belts, lace inserts, and bold zippers.

The color palette for the collection is predominantly black, white, and grey, with bursts of silver, burgundy, pure red, lake blue, and lilac. These colors, combined with the varied textures, turn darkness inside out, creating a seamless transition from matte to glossy, from solid to transparent.

In this collection, Lucie and Luke Meier have crafted an experience that transcends the ordinary, taking us on a journey through light and darkness, rebellion and refinement, tradition and modernity. Each garment, accessory, and detail speaks to their vision of a world where fashion is not just about aesthetics, but about the emotion and desire to be both glamorous and real.