Timberland Marks 50 Years of Yellow Boot Legacy with Celebs in GCC Spotlight
by Rave Staff
4 December 2024

Timberland has continued the momentum from last year's global celebrations marking the 50th anniversary of its Original Yellow Boot with the unveiling of the local chapter of the ICONIC campaign in the GCC. First launched in 1973, the Original Yellow Boot has become synonymous with resilience, timeless style, and global cultural significance. As the boot turns 50, Timberland has partnered with four powerful creatives—Naomi Campbell, Teddy Swims, Slawn, and Kai-Isaiah Jamal—to celebrate the spirit of fearlessness, empowerment, and bold self-expression that these figures embody, much like the boot itself.
The ICONIC campaign reinforces the message of being true to oneself and celebrates individuality, traits that resonate deeply with the cultural phenomenon that Timberland’s Original Yellow Boot has become. Each figure in the campaign represents a beacon of authenticity, from the legendary Naomi Campbell to the soulful Teddy Swims, the artistic Slawn, and the thought-provoking Kai-Isaiah Jamal. Their collective presence emphasizes that, just like the boot, each person is original in their own right.
The heart of the campaign is captured through the lens of photographer Jamie Morgan, who immortalized Naomi Campbell in a powerful visual statement wearing nothing but the Original Yellow Boot. Morgan, who first photographed Campbell as a young model in 1984, brings this iconic moment full circle, highlighting the timelessness of both the supermodel and the boot. Shot in a monochrome palette, the images focus on the authenticity and enduring allure of both the figure and the boot.
“We’ve seen tremendous energy behind the brand since our anniversary, with several luxury fashion collaborations this year alone,” says Maisie Willoughby, Chief Marketing Officer for Timberland. “The ICONIC campaign is an extension of that energy, signifying a fresh direction for the brand and fueling our status as the arbiter of boot culture. This campaign is incredibly bold and authentic, and Timberland has always been about embracing originality; and what is more iconic than the Original Yellow Boot?”

The Original Yellow Boot has always been more than just footwear; it’s a statement of resilience, quality, and enduring style. With its distinct wheat color and unmatched craftsmanship, the boot has become a symbol of youth culture and has remained a cornerstone in the fashion world for five decades. This latest campaign solidifies the boot's legacy and paves the way for the next 50 years, celebrating the unique combination of craftsmanship and cultural impact that Timberland continues to embody.
In Dubai, Timberland takes the celebration further by offering an exclusive in-store experience. Customers purchasing the 6-inch boot at select stores can personalize their boots with unique customization options, transforming the iconic Yellow Boot into a personal expression of style. This special in-store experience is available at Timberland stores located at The Dubai Mall, Mall of the Emirates, and Dubai Hills Mall.
With collaborations like the recent partnership with Louis Vuitton, Timberland continues to solidify its place as a leader in boot culture. The ICONIC campaign, supported by digital, social media, and event activations, further enhances the brand’s legacy and commitment to innovation. Timberland’s Original Yellow Boot is available now at its storefronts across the region, continuing to inspire generations to embrace their original selves.