The Go-To Destination for Brazilian Shapewear That Fits, Flatters, and Moves With You

In the intense heat of a Dubai afternoon, fashion can seem like a delicate balancing act. Women strive to layer elegance over modesty, aiming for looks that are both effortless and flattering. For years, one essential piece was missing from this equation: shapewear that not only concealed but enhanced; that didn’t restrict, but empowered.

Introducing METRO BRAZIL, the GCC’s leading e-commerce platform for authentic Brazilian shapewear. Established in 2017 by Alaa Kara Ali, the platform introduces Brazil’s expertise in shapewear design to a market with distinct fashion needs. “Shapewear shouldn’t just support,” Alaa states, “it should empower women through comfort, style, and performance.” Today, METRO BRAZIL is more than an online store; it’s a thoughtfully curated gateway to garments that transform how women dress, move, and feel.

Alaa’s journey is rooted in over 20 years of cross-continental experience spanning Brazil and the Middle East. From e-commerce to investment, he’s navigated industries that demand an understanding of consumer behaviour and trends. This perspective allowed him to identify a clear gap in the GCC market. “While shapewear had global recognition, women in the region didn’t have access to high-quality, fashion-forward Brazilian designs,” he explains. “I wanted to change that.”

What sets Brazilian shapewear apart is its unique philosophy. Unlike traditional shapewear, which prioritizes concealment, Brazilian designs celebrate the silhouette, blending fashion with function. METRO BRAZIL takes this further by combining advanced textiles, such as Amni Soul Eco, Sensil, and Emana Technology, with innovative construction that sculpts, supports, and moves with the body. “It’s about visibility, confidence, and movement,” says Alaa. “Our pieces feel like a second skin, enhancing curves without sacrificing comfort.”

From sculpting bodysuits to modern corsets and curve-defining essentials, METRO BRAZIL’s collections are curated to meet real-world needs while maintaining runway elegance. Every garment is breathable for high-heat climates, inclusive in sizing, and offered in skin-tone-aware palettes, ensuring women of all shapes and styles can find their perfect fit.

Dubai’s unique intersection of modest fashion, luxury sensibilities, and dynamic social lifestyles means shapewear here must do more than sculpt; it must perform. METRO BRAZIL became the region’s first e-commerce platform dedicated to premium Brazilian shapewear, offering pieces that remain invisible under layers yet comfortable enough for daily wear, office meetings, and evening events.

“The defining moment was realising how much women wanted shapewear that could be expressive as well as functional,” Alaa recalls. “When we saw demand for garments that perform in high-heat climates and cater to every body type, it became clear the market was ready.”

Having personally tried several items from the Lift Collection, I can vouch for their balance. The Emana Instant Sculpting Built-In Bra Full Body, for instance, not only shapes curves with ease but also remains breathable and supportive, even under Dubai’s midday sun. Utilizing advanced polyamide microfiber technology and embedded bioactive crystals, it stimulates microcirculation and reduces the appearance of cellulite, showcasing the kind of innovation METRO BRAZIL promotes.

Other popular items, such as the Lift High Waist Adjustable Straps Panty, Lift Waist Slimming Shaping Bermuda, and Make Up Skin Natural Shaping Bra, effortlessly combine practicality with elegance. Whether attending a high-profile event or managing daily routines, these pieces enhance the silhouette without feeling restrictive.

METRO BRAZIL’s collections are designed to be seen, not hidden. Seasonal drops explore rich colour stories from earthy neutrals to jewel tones, marrying runway inspiration with real-life versatility. Each selection is carefully assessed for fashion, comfort, and adaptability, ensuring that every piece meets the region's lifestyle’s high standards.

Alaa elaborates, “We focus on fabrics and designs that are breathable, hypoallergenic, and biodegradable, offering long-term benefits for the skin. Every piece must be inclusive, adaptable, and elegant enough to satisfy luxury expectations.”

For Alaa, shapewear is no longer just an undergarment; it’s an expression of lifestyle and confidence. “The future of shapewear in the UAE is about being both expressive and functional. It’s no longer a hidden layer, it’s part of everyday style,” he says. Inclusive sizing, skin-tone-aware palettes, and garments tested for high-heat climates are transforming shapewear into a lifestyle essential.

From my perspective, this philosophy is what sets METRO BRAZIL apart. Wearing the pieces, I felt both supported and confident, a combination rarely achieved in shapewear. It’s this fusion of fashion, comfort, and empowerment that the platform consistently delivers to women in the region.

As the shapewear market evolves, METRO BRAZIL’s approach reflects broader trends: breathable fabrics, adaptive fits, and inclusive designs that encourage women to embrace their silhouettes intentionally. Whether it’s for a day at the office, a night out, or simply feeling confident in one’s own skin, shapewear has moved from hidden layer to lifestyle essential, and METRO BRAZIL is leading the way in the GCC.

Explore the full collection, visit https://metrobrazil.com.