Search

All The Fun Things To Do During The Long Eid Al Adha Weekend by Layla Hassan 25 May 2026 From immersive art spaces and family-friendly entertainment to sushi feasts, cultural celebrations and mountain escapes, Eid Al Adha in the UAE is shaping up to be packed with things to do. Whether you’re staying in Dubai or heading to Abu Dhabi for the break, here’s your curated guide to the experiences worth adding to your long weekend plans. Step Into Immersive Worlds At House of Hype For those looking for something visually spectacular this Eid, House of Hype continues to be one of Dubai’s most talked-about entertainment experiences right now. Created by the minds behind AYA Universe, the attraction features more than 25 immersive worlds inspired by gaming, fantasy, futuristic dreamscapes and Japanese pop culture. Designed for families, friend groups and content creators alike, it’s easily one of the city’s most Instagrammable indoor attractions this season. Price: From AED 149 Dates: Ongoing Where: Dubai Mall More Information: House of Hype Spend The Afternoon Inside AYA Universe If your Instagram feed has been filled with glowing tunnels, digital waterfalls and surreal cosmic landscapes lately, chances are it came from AYA Universe. Still one of Dubai’s most immersive indoor attractions, the experience takes visitors through 12 interactive zones filled with light installations, projections and sensory experiences. Whether you’re planning a creative date night or a family outing during the Eid break, it remains one of the city’s most transportive experiences. Price: From AED 135 Dates: Ongoing Where: Wafi City, Oud Metha More Information: AYA Universe Prefer Something More Cultural? If you’re looking to experience a more traditional side of Eid Al Adha this long weekend, several of Dubai’s most-loved lifestyle destinations are hosting live Emirati performances and heritage-led celebrations throughout the holiday. Expect Al Ayala dancers, Al Harbiya bands and falconry showcases designed to bring together families, residents and visitors in a more meaningful way. Here’s where to catch them: • The Outlet Village — Day 1 of Eid • Ibn Battuta Mall — Day 1 & 2 of Eid (5:30 pm–8:30 pm) • Al Khawaneej Walk — Day 1 & 2 of Eid • Souk Madinat Jumeirah — Across all three Eid days (1 pm–5 pm) • Circle Mall — Day 2 of Eid • Nad Al Sheba Mall — Day 2 of Eid • Palm Jumeirah Mall — Day 2 of Eid (4:30 pm–9:30 pm) • Bluewaters — Day 2 & 3 of Eid (6:20 pm–10:30 pm) F east On Unlimited Sushi At Maki & Ramen If your ideal Eid plan involves endless sushi and comforting bowls of ramen, this one deserves a spot on your list. Japanese favourite Maki & Ramen is serving an all-you-can-eat menu featuring sushi, hand rolls, gyoza, karaage and more, making it perfect for casual group dinners over the long weekend. Guests can also enjoy an additional 25 percent discount by using the code MAKI25 at payment. Price: AED 195 Dates: May 26–31 Location: Mövenpick Hotel JVT, Dubai Contact: 056 853 5415 Head To Abu Dhabi For “What’s On At WTC Abu Dhabi” World Trade Centre Abu Dhabi is bringing back its popular “What’s On at WTC Abu Dhabi” programme with a special Eid edition launching from May 26 onwards. The calendar includes fitness classes, children’s workshops and live stage performances spread across the week. Price: Complimentary with AED 150 spend Dates: Launching May 26, 2026, onwards Where: WTC Abu Dhabi Discover Dubai’s New Entertainment Destination, X Distrikt If you’re planning a family day out during the Eid break, X Distrikt deserves a place on your itinerary. Spanning more than 62,000 square feet inside Dubai Festival City Mall, the entertainment destination combines four interactive concepts under one roof — including woo-hoo! children’s museum, XStrike Outpost laser combat, DARE indoor adventure park and multiVRse virtual reality experiences. Designed for both children and adults, it’s quickly becoming one of Dubai’s most exciting new social entertainment hubs. Price: Varies by activity Where: Dubai Festival City Mall More Information: X Distrikt For Matcha Lovers… UAE-born coffee brand Coffee Planet has launched three limited-edition iced matcha drinks just in time for the warmer season. The collection includes Mango Matcha, Strawberry Matcha and Pumpkin Spice Matcha, available across UAE branches and delivery platforms throughout May. Price: From AED 29 Dates: Available until May 31, 2026 Where: Multiple UAE locations, including Dubai Hills Mall, Circle Mall and Foundry Downtown Don’t Miss This Multisensory Art Exhibition At ICD Brookfield Place For those looking to balance the city’s festive energy with something more thoughtful and immersive, Beam, Corbel, and Ribs at ICD Brookfield Place Arts Programme is well worth adding to your Eid itinerary. Created by acclaimed Palestinian architecture studio AAU Anastas, the exhibition explores sustainability, identity and architecture through large-scale stone installations, soundscapes and multilingual storytelling. Rather than a traditional gallery setup, the exhibition unfolds as a multisensory environment where architecture, sound and narrative intersect — with translations available in Arabic, English, Hindi, Urdu and Tagalog, reflecting Dubai’s multicultural landscape. Price: Complimentary Dates: Available until June 2, 2026 Where: ICD Brookfield Place Timings: Daily from 9 am–11 pm More Information: ICD Brookfield Place Arts Programme Taste the Coast of Southern Italy at LaFamiglia Dubai If you're craving something special this Eid, LaFamiglia Dubai is serving up one of Southern Italy's most beloved coastal dishes — Spaghettoni ai Ricci di Mare. Think silky pasta, premium sea urchin, garlic, and olive oil, all coming together in a dish that's equal parts elegant and soulful. Rooted in the seaside traditions of Sicily and Sardinia. Price: AED 195 Time: Available Monday to Thursday Date: until June 11 Where: LaFamiglia Dubai Visit the Kutubna Cultural Centre’s New Collage Art Exhibition Dubai’s newest independent bookstore and cultural hub, Kutubna Cultural Centre, is currently hosting a large-scale collage art exhibition featuring artists from 26 countries. The exhibition explores themes of migration, spirituality, resilience and identity through both physical and digital collage works. Price: Complimentary Dates: May 16–August 31, 2026 Where: Kutubna Cultural Centre Swap Your Saturday Brunch For Pizza Express’ “Brunch Quiz-aoke” Dubai’s brunch scene just got considerably more entertaining. Pizza Express Live has launched Brunch Quiz-aoke — a lively afternoon combining karaoke, music trivia, bingo and brunch classics, hosted by QuizBiz and Ronni Who?. The experience includes unlimited drinks alongside a three-course meal. Price: Varies by package Dates: Every Saturday Timings: 1 pm–4 pm Where: Pizza Express Live, Dubai Production City Bookings: Reserve Here Warm Up With Pho Tuesdays At Chôm Chôm If you’re looking for a relaxed post-Eid dinner plan, Vietnamese restaurant Chôm Chôm Dubai has launched Pho Tuesdays, offering all pho dishes for AED 50 every Tuesday evening. Guests can choose between Beef Short Rib Pho, Chicken Pho and Vegetarian Pho. Price: AED 50 Dates: Every Tuesday Timings: From 5 pm onwards Where: Galleria Mall, Al Barsha 2 Escape The Noise With An Off-Grid Staycation At Parvara If your idea of the perfect Eid Al Adha weekend involves slowing down rather than socialising, Parvara in Fujairah offers a very different kind of escape. Set high in the mountains of Jabal Al Hamri, the off-grid sanctuary has quietly become one of the UAE’s most talked-about wellness retreats — designed around silence, stillness and complete digital disconnection. Unlike traditional luxury resorts built around constant stimulation, Parvara encourages guests to surrender their phones upon arrival and reconnect with mountain walks, candlelit dinners, stargazing, and uninterrupted rest. Price: Upon request Where: Jabal Al Hamri, Fujairah More Information: Parvara

mmerse yourself in a vibrant tapestry of culture, food, and lifestyle. Explore captivating stories, culinary adventures, and the latest trends that celebrate the richness of life. Join us in discovering the art of living well." CULTURE ART & DESIGN F&B LIFESTYLE NEWS TECH TRENDS 25 May 2026 All The Fun Things To Do During The Long Eid Al Adha Weekend Read 20 May 2026 The Best Tech Gifts That Will Actually Be Used Every Day Read 15 May 2026 10 Quirky Vintage Homeware Pieces to Spruce Up Your Space Read 13 May 2026 Art Dubai Marks 20 Years of Shaping the UAE’s Creative Landscape with a Special Anniversary Edition Read 6 May 2026 Why AI Should Solve Real Problems, Not Just Add Features Read 22 May 2026 The Eid Al Adha 2026 Gift Edit Read 16 May 2026 Rave Dines: Jodhpur Bar & Kitchen, Dubai Read 14 May 2026 Rave's Top Weekend Picks in Abu Dhabi: May 15-17 May, 2026 Read 7 May 2026 Rave's Top Weekend Picks in the UAE: May 8–10, 2026 Read 6 May 2026 FIX Chocolate Is Turning Dubai’s Kindest Messages Into Art And Everyone’s Invited This Weekend Read Previous Next

The Eid Al Adha 2026 Gift Edit by Layla Hassan 22 May 2026 Eid gifting doesn’t need to feel overcomplicated. The best gifts are usually the ones people actually use — a fragrance they’ll wear all summer, a beautiful home piece they wouldn’t buy themselves, or a fashion find that instantly becomes part of their rotation. From fine jewellery and wellness gifts to elevated desserts and statement accessories, this year’s RAVE Eid edit brings together gifts for every kind of personality, whether you’re shopping for family, friends or yourself. YATAGHAN Fine Jewellery If you’re looking for a proper Eid jewellery gift, YATAGHAN’ s collections feel meaningful without being overly traditional. The Ginea collection reinterprets coin jewellery, while the Allah collection uses Arabic calligraphy across necklaces, rings and bracelets. Available at Bloomingdale’s (Dubai Mall) Collective Africa Home & Wellness Gifts If you’re buying for someone who cares about interiors, hosting or beautifully designed home pieces, Collective Africa is one of the better places to shop this Eid. Their edit includes modern ceramics, luxury candles, diffusers and fragrance pieces sourced from African designers and wellness brands. Standouts include Monologue’s contemporary homeware, Sir Jacobs’ refillable porcelain fragrance vessels and Africology’s botanical wellness products. Available at : Collective Africa in the Flamingo Room. Lootah Perfumes Gift Set A safe but elevated Eid gift for fragrance lovers. The Platinum Essential Set lets you mix perfume, fragrant oils and incense or oud into one personalised scent experience. It feels thoughtful without being overcomplicated. Available at: Lootah Perfumes Veganologie Bag Charms Bag charms are everywhere right now, but this collection feels more original than the usual trend pieces. Veganologie’s Watan Wild series is inspired by endangered UAE wildlife, including the Arabian leopard, falcons and hawksbill turtle, all recreated as bamboo leather charms. Available at: Veganologie Almora Botanica Wellness Gift Sets If skincare feels too generic, this is a better option. Almora Botanica ’s Eid sets focus on wellness-driven beauty essentials with Ayurvedic formulations and travel-friendly packaging. The On The Go Essentials set includes a cleanser, hand cream, velvet headband and vanity pouch, while the Restore & Repair set focuses more on hydration and skin repair. Available at: Ulta Beauty Dubai Mall and Faces Mall of the Emirates Sohum Wellness Experiences Not everyone wants another physical gift. Sohum Wellness is offering Eid wellness experiences and spa vouchers centred around Ayurvedic therapies, massages and sleep-focused rituals. A genuinely good gift for someone burnt out. Website: Shohum Wellness SUWEN PJ Set If you’re buying for someone who loves staying in just as much as going out, a good lounge set never fails. Suwen’s pyjama collection includes soft modal sets, robes, long sets and shorts designed for relaxed Eid mornings and lazy evenings at home. It’s practical, personal and something people genuinely use. Available at: SUWEN BurJumam Mall ROUGE Chocolate Gift Boxes For the host, the corporate gift, or the person who already has everything. Dubai-based chocolate atelier ROUGE has released a new gifting collection featuring single-origin chocolate bars, pralines, coated nuts and curated gift boxes designed for Eid and special occasions. Website: ROUGE Love Hibiscus by Amouage For the person who takes fragrance seriously, Love Hibiscus by Amouage is one of those scents that immediately feels luxurious. It combines hibiscus, vanilla, sandalwood and frankincense with sweeter caramelised notes for something warm, slightly creamy and very evening-appropriate. Available at: Love Hibiscus Noudar Maha Collection Jewellery is always an easy Eid win, but Noudar’s Maha collection feels especially fitting for the occasion. Inspired by traditional henna patterns and Islamic design details, the collection includes gold, pearl and diamond necklaces, earrings, bracelets and pendants designed to work for both festive dressing and everyday wear later on. Available: Noudar Maison Taara Bag A good Eid bag should work beyond Eid itself. Maison Taara’s hand-embroidered beaded bag comes with a detachable chain strap so it can be worn as both a clutch and a crossbody. Available at: Maison Taara MIRUNA SHE - NOTHING EXTRA For the fashion person in your life who likes a bit of drama. This metallic lamé cardigan with feather trims is designed as a statement outer layer and honestly doesn’t need much styling beyond simple basics underneath. Available at: MIRUNA Keto Kartel Eid Desserts If your family does dessert gifting during Eid, Keto Kartel’s sugar-free and gluten-free cakes, cookies and chocolate trays are a solid option. The cakes come with Eid Mubarak toppers and are designed for sharing during gatherings. Prices: Whole cakes from AED 250 Cookie platters and chocolate gift boxes from AED 290 Available at: Keto Kartel Canéza Fragrances Canéza’s fragrances feel very Eid-coded — warm, rich and made for evening gatherings. Prisca leans softer and more feminine. Price: From AED 245 Available at: Canéza

The Best Tech Gifts That Will Actually Be Used Every Day by Yara Basima 20 May 2026 Not every tech gift needs to feel overcomplicated or end up forgotten in a drawer. The best ones are the pieces that become part of everyday life — whether that’s capturing memories on the go, making travel easier, upgrading self-care routines, or simply adding a little more ease to daily rituals. From beauty-tech launches to sound systems worth investing in, here’s a curated edit of tech gifts that are as practical as they are stylish HushJet Mini Cool by Dyson Portable fans have officially entered their chic era. Dyson’s HushJet Mini Cool is sleek, wearable, and surprisingly useful — especially in the Gulf heat. The bladeless device offers five speed settings, can be worn around the neck or placed on a desk stand, and delivers airflow powerful enough to make summer commutes and outdoor lunches slightly more bearable. Functional, compact, and genuinely something people end up carrying everywhere. Price: Approx. AED 299 Shop: Dyson UAE Ace Wireless Headphones by Sonos Whether it’s long-haul flights, daily commutes, or quiet evenings at home, Sonos Ace headphones are designed for people who genuinely love listening. Active noise cancellation blocks out distractions, spatial audio adds depth to films and playlists, and the battery life stretches up to 30 hours with ANC switched on. The sound profile feels immersive without becoming overpowering, making these headphones an easy everyday essential rather than a once-in-a-while gadget. Price: AED 1,849 Shop: Sonos UAE FAINE E-Journals For anyone trying to become more intentional with their routines, FAINE’s digital journals bring wellness into a more modern, tech-driven space. Designed for reflection, goal-setting and mindfulness, the e-journals are created for people who prefer keeping everything accessible on their devices rather than carrying a physical notebook around. Thoughtfully designed and easy to integrate into everyday life, they offer a more elevated take on digital self-care and productivity. Price: AED 89 Shop: FAINE Official Instax mini Evo™ Gentle Rose by Fujifilm For the person who documents everything — from coffee dates to airport windows and late-night dinners — the Instax mini Evo™ in Gentle Rose feels equal parts nostalgic and modern. The hybrid instant camera combines digital convenience with the charm of physical prints, making it ideal for anyone constantly on the move. Creative lens effects, including Soft Focus and Light Leak, allow every image to feel a little more personal, while the retro-inspired design makes it just as good-looking as the photos it prints. Price: Starting from AED 790 Shop: Sharaf DG Shark CryoGlow LED Mask by SharkNinja Beauty-tech continues to dominate gifting, and the Shark CryoGlow is one of the latest launches worth paying attention to. Designed with dermatologist-backed LED technology, the mask combines red, blue and infrared light therapy with cooling under-eye technology to help target everything from puffiness to blemishes and dullness. What makes it stand out is how seamlessly it fits into a daily routine — treatments take as little as six to eight minutes, making it realistic for everyday use rather than something abandoned after a week. Price: Approx. AED 1,499 Shop: Shark Beauty UAE

This Might Be The Most Comfortable Watch CITIZEN Has Made Yet by Aziz Mansoor 22 May 2026 There was a time when comfort in watchmaking was treated as secondary. A watch looked good, carried weight, and that was part of the appeal. Heavier often meant more premium. Solid meant substantial. But the way people wear watches today has changed. They move between work, travel, dinners, workouts, and daily life without necessarily taking the watch off in between. That shift is exactly where CITIZEN’s Zenshin collection finds its relevance. For a brand as globally recognised as CITIZEN , the focus has rarely been about excess. Since 1918, the Japanese watchmaker has built its reputation around reliability, accessibility, and innovation designed for everyday life rather than pure display. While much of Swiss watchmaking leans heavily into heritage and exclusivity, CITIZEN has consistently approached watchmaking through practicality and forward-thinking engineering. That mindset is perhaps best reflected in the brand’s continued investment in material innovation and technology. From pioneering the world’s first titanium wristwatch in 1970 to developing its Eco-Drive technology powered by any source of light, CITIZEN has consistently focused on improving the experience of wearing a watch. It’s an approach that is relevant today, where consumers are increasingly looking for pieces that balance design, comfort, and longevity rather than simply status alone. At first glance, the collection doesn’t grab your attention. The lines are clean, the bracelet is integrated, and the dial is textured without feeling overly decorative. But the real difference becomes obvious the moment the watch is actually worn. It’s incredibly light. Not in a way that makes it feel fragile or insubstantial, but in a way that changes the experience of wearing a watch throughout the day. And much of that comes down to one thing: Super Titanium™. While titanium still feels relatively new across much of contemporary watchmaking, CITIZEN has been working with the material for decades. In fact, the brand introduced the world’s first titanium wristwatch back in 1970, long before lightweight materials became a wider industry conversation. Over time, that research evolved into what CITIZEN now calls Super Titanium™, a proprietary material that combines titanium’s natural lightness with enhanced durability and scratch resistance through the brand’s Duratect surface-hardening technology. On paper, the advantages are obvious. Titanium is lighter than stainless steel, more resistant to corrosion, and gentler on the skin. But specifications alone rarely explain why a watch feels good to wear. The difference with Zenshin is more subtle than that. The collection removes the physical heaviness that often comes with everyday watches without sacrificing presence on the wrist. Whether it’s the automatic models, the Eco-Drive versions, or the sportier chronographs, the watches still feel refined and well-constructed. And that’s perhaps what makes Zenshin interesting in today’s market. It doesn’t rely on oversized proportions, excessive complexity, or loud aesthetics to justify itself. Instead, it focuses on the experience of daily wear, something surprisingly few watches genuinely prioritise. The integrated bracelet plays a big role in that experience, too. The bracelet flows naturally into the design, giving the watch a cleaner and more balanced silhouette on the wrist. Combined with the lightweight nature of Super Titanium™, it creates a watch that almost disappears while wearing it, which, ironically, is what makes it stand out. There’s also something refreshing about how understated the collection feels overall. In a market increasingly dominated by watches designed to be photographed more than worn, Zenshin feels grounded in practicality. The textured dials catch light without becoming distracting, the proportions remain versatile, and the finishing feels thoughtful rather than overly flashy. Even the name itself feels fitting. “Zenshin,” which translates from Japanese as “moving forward,” reflects CITIZEN’s broader approach here. This isn’t innovation for the sake of novelty. It’s a refinement aimed at improving something people already use every single day. The Zenshin collection is available across multiple dial colours, including green, blue, white, silver, grey, orange and beige variations depending on the model category. The collection is available through the official CITIZEN UAE website as well as selected authorised retailers across the UAE. Because ultimately, the best everyday watch isn’t necessarily the most complicated or the loudest in the room. Sometimes, it’s simply the one you never feel the need to take off. And Zenshin makes a very convincing case for exactly that. Image courtesy of CITIZEN

Explore the latest trends, style guides, and expert insights that inspire your personal look. From runway highlights to timeless classics, discover fashion that speaks to your unique style Next FASHION NEWS SHOPPING TRENDS WATCHES & JEWELLERY 22 May 2026 This Might Be The Most Comfortable Watch CITIZEN Has Made Yet Read 16 May 2026 On Running Has Become Fashion's Favourite Sports Brand Read 5 May 2026 Suwen Expands Its UAE Footprint with a Second Store Read 18 February 2026 The Ramadan Collections That Made Us Fall in Love Read 2 February 2026 The Riyadh Jewellery Boutique That Belongs on Your Wishlist Read 20 May 2026 You Don't Need Another Pair of Sunglasses Except This One Read 13 May 2026 The Swatch x Audemars Piguet "Royal Pop" Collab of the Year Is Here Read 30 April 2026 The Pattern That Began in Secret, Now Shaping Burberry Eyewear Read 9 February 2026 Valentine's Day Jewellery That Says It All—No Words Needed Read 21 January 2026 126 Christian Dior Haute Couture Pieces Will Go to Auction Read Previous Next

You Don't Need Another Pair of Sunglasses Except This One by Amal Riyah 20 May 2026 Let's be honest. You already own sunglasses. Probably too many. There's the pair you bought because they were everywhere last summer. The ones that came with the holiday outfit. The "investment" pair you convinced yourself was worth it because of the logo on the temple. They all live in a drawer somewhere, slightly scratched, slowly becoming irrelevant. Because that's what trend-driven sunglasses do. They expire. And every single season, the fashion machine asks you to start over. Persol was born in Turin in 1917. Not to be fashionable, but to protect the eyes of pilots and racing drivers from the brutal Italian sun. The name itself is a compression of per il sole — for the sun. Functional. Direct. Italian. And for over a century, that's exactly what the brand has remained. No celebrity co-sign built Persol's legend — cool simply found them. When Steve McQueen walked onto the set of The Thomas Crown Affair in 1968, he was wearing his own personal pair. The producers took one look and kept them in the film. That's the Persol story. Not chasing cool. Being it. The PO3396S belongs to Persol's Officina line — Italian for workshop. Not a collection. Not a campaign. A workshop. The name alone tells you everything about the philosophy: this frame was constructed with purpose before aesthetics entered the conversation. The frame is cellulose acetate — a naturally derived material that goes through thirty manual processes before it becomes what you hold in your hands. Not plastic. Not polycarbonate. Acetate. The hypoallergenic kind, which feels warm against your skin, develops a patina over the years of wear. The kind that gets better with time. The lenses are real glass — Barberini® glass, to be precise. In a world where every brand has switched to lighter, cheaper polycarbonate, Persol still insists on glass because glass gives you something plastic simply cannot: optical clarity that makes everything else feel slightly compromised. And then there's the Arrow. Inspired by the swords of ancient warriors, the Supreme Arrow hinge sits at the temple joint of every single Persol frame ever made. It's not decorative. It's structural. It's been there since the 1930s. It will be there long after every other trend has moved on. Right now, the sunglasses market is at peak volume. Oversized shields. Neon lenses. Logo temples so large they double as billboards. Every major house is competing for the most dramatic frame on the shelf. And into all of that noise, the PO3396S arrives — clean, rectangular, stripped of spectacle— and makes every other pair in the room feel exhausting. The person who finds the PO3396S isn't browsing. They've already been through the trends. They've bought the it-frame and watched it age badly. They arrive at Persol the way people arrive at good tailoring — not looking for something new, but finally looking for something right. You don't need another pair of sunglasses. But if you're going to own one pair that you'll still be reaching for in ten years — one pair that asks nothing of the moment it's in — it's the PO3396S. Some things were never meant to be fashionable. Style ages. Character settles in

The Swiss Sportswear Brand Everyone Suddenly Owns On Running Has Become Fashion's Favourite Sports Brand The Swiss Sportswear Brand Everyone Suddenly Owns by Khadija Husain 16 May 2026 You can usually tell when a sportswear brand crosses into fashion because it stops living only in gyms and starts showing up at dinners, airports, and fashion week queues. On Running hit that point somewhere between Roger Federer investing in the company, Zendaya co-designing a full collection with Spike Jonze directing the campaign, and the moment you started noticing their shoes on literally everyone, the runner in the park, the fashion editor at the show, the person next to you on the metro who clearly did not run here. The Swiss brand was established in 2010 with a single focus: creating a running shoe that offered a unique feel underfoot. What began as an experiment in a Swiss lab evolved into CloudTec technology — the hallmark honeycomb sole design that features in every shoe On produces. Offering soft landings and powerful takeoffs, On has carved out a unique niche between marathon culture and fashion week street style, a space that few sportswear brands can rival, appealing to both serious athletes and fashion-forward individuals alike. Sixteen years later, that same dedication has led to the creation of one of the most culturally significant sportswear brands globally. At this moment, On is experiencing its greatest success. The Cloudmonster franchise started in 2022 as On's first real answer to the max-cushion running boom. After three updated versions, it has become the clearest statement of what On stands for. The shoes are technically strong and made for real performance, but they still feel playful, bold, and visually expressive. The Cloudmonster 3 is the everyday version, a daily trainer built around triple-layer CloudTec cushioning. Its updated cushioning and smooth forward roll make runs feel lighter, easier, and more comfortable — whether you are clocking serious miles or simply moving through the day. Think of it as a max-cushion shoe with a bold personality. For those seeking more, the Cloudmonster 3 Hyper elevates the experience. Created in collaboration with On Athletics Club athletes, it boasts 20% more Helion HF hyper foam than the previous model, offering increased cushioning, resilience, and energy return, all while maintaining a plateless design that helps keep legs fresh during high-mileage weeks. Then there's the LightSpray Cloudmonster 3 Hyper, which truly stands out. On has dedicated years to developing LightSpray technology—an ultralight upper that fits the foot like a second skin. This is its debut in the Cloudmonster line, resulting in the lightest Cloudmonster ever at just 190 grams, constructed from only eight components. It's a super trainer that also represents On's most innovative engineering achievement yet, with a design that significantly reduces its carbon footprint. Not every shoe from On is made for running. The Cloud Geo 6 is designed for everyday life. Built for busy days and unpredictable weather, the waterproof shoe is made to move easily from one plan to the next. It features a durable outer design that handles rain and wet streets with ease, while the grippy sole keeps you steady on slippery surfaces. Lightweight cushioning adds all-day comfort, the structured sole keeps the shoe stable, and the easy toggle lacing means you can slip in and out quickly without dealing with traditional laces. The design is technical without looking it. That balance is exactly why shoes like this have moved beyond performance circles and into everyday wardrobes, where functionality now matters just as much as aesthetics. The layered mudguard gives it a visual identity that sits comfortably in both a performance conversation and a style one, which is exactly where the best everyday shoes live right now. On's apparel collection follows the same logic as its footwear: functional enough to perform, refined enough that you would reach for it anyway. Clean cuts, considered fabrication, a palette that works outside a gym context. These are pieces you wear as sportswear continues to merge with contemporary fashion; the appeal lies in pieces that work across multiple settings without looking overly engineered or gym-specific. because they happen to be the best version of what you needed that morning. If there was any remaining debate about where On sits culturally, the Zendaya co-created collection ended it. This partnership feels creatively involved rather than commercially attached. Zendaya and On developed this collection together — working alongside Law Roach, her longtime collaborator, and On's design team to build something that reflects both her perspective and the brand's engineering DNA. The result is a full wardrobe: Ribbed Tank Tops, T-Shirts, Half-Zip Anoraks, Coach Jackets, Drawstring Midi Skirts, Parachute Pants, Bermuda Shorts. Versatile silhouettes, built to move, designed to work across the kind of day that does not fit neatly into one category. At the centre of the footwear offering sits the Cloudnova Moon — a new take on the Cloudnova silhouette with a sharper, more uncompromising aesthetic edge. "We wanted to create pieces that feel versatile and easy to wear — styles that move with you across different moments," Zendaya said. "We started with the idea of making people feel confident and effortless, and we built everything out from there." The campaign behind it, Shape of Dreams, was directed by Spike Jonze, the Academy Award-winning filmmaker behind some of the most referenced works of the past three decades. He set the film inside Zendaya's imagined design world, The Dream Lab, where the creative process plays out in surreal, boundary-defying form. Still life photography by Sean Thomas runs alongside it. It is the kind of campaign that reminds you that a sportswear brand can still surprise you. On's Chief Marketing Officer, Alex Griffin summed it up directly: "Zendaya's creative spirit is felt in every detail — shaping how performance and style come together." On is present in more than 80 countries. Few sportswear brands have managed to move this seamlessly between performance culture and fashion relevance without losing credibility in either space. has collaborated with Loewe, Kith, and Post Archive Faction, and sponsors some of the most-watched athletes in tennis and marathon running. But what makes it genuinely interesting in 2026 is not the scale — it is the consistency of the point of view. Every product On releases comes from a belief that how something performs and how it looks should never be a compromise. That belief is what has turned a Swiss running brand into the thing everyone is wearing right now.

Rave magazine offers curated content on the latest trends in luxury fashion, beauty, trends, lifestyle & culture across UAE and Middle East The Hydration Heroes: Your Essential Guide to Transitional Skincare Read TOP STORIES The Shoe That Goes Unseen But Works Every Day Why modern tables look better when nothing quite matches Rave Roams: 48 Hours in Doha TRENDING Dubai's Cultural Calendar Just Got Interesting—Here's What to Book Best Solo Travel Destinations for First-Timers: Beginner-Friendly guide Six Immersive Experiences in the UAE to Book This Season What Does the UAE Smell Like? One Perfumer Has a Beautiful Answer How to Get Glass Skin: A Beginner’s 6-Step Korean Beauty Routine EDITOR'S PICK Clive Christian’s New Perfume Is an Ode to Oscar Wilde (With a Panda)

Discover expert tips, product reviews, and the latest trends in skincare, makeup, and wellness. Elevate your beauty routine and embrace your most confident self. BEAUTY COSMETICS MAN MIND & BODY NEWS PERFUMES TREATMENTS 17 May 2026 Why Slugging Became Beauty’s Biggest Barrier-Care Obsession Read 4 March 2026 Your 50s Could Be Your Strongest Years. But Only If You Start Now Read 3 February 2026 Editor’s Choice: 6 Beauty Launches Worth Your Attention Read 28 January 2026 How Light Therapy Quietly Rewired My Skincare Routine Read 16 January 2026 Clive Christian’s New Perfume Is an Ode to Oscar Wilde (With a Panda) Read 11 May 2026 When You Should Actually Hire a Personal Trainer And How To Pick One Read 10 February 2026 Top 5 Coveted Fragrances for the Holy Month of Ramadan Read 2 February 2026 Florence Hunt Joins Dior as Ambassador for Beauty and the House Read 17 January 2026 The Hydration Heroes: Your Essential Guide to Transitional Skincare Read 14 January 2026 What Does the UAE Smell Like? One Perfumer Has a Beautiful Answer Read Previous Next