Maison Repossi Redefines Elegance with Its New Boutique Concept in the Middle East
Rave Staff
8 Jan 2025
Maison Repossi, the esteemed jeweler from Place Vendôme founded in 1957, has unveiled a groundbreaking boutique concept that celebrates its emblematic aesthetic codes and architectural philosophy. This ambitious project includes the opening of two first-ever boutiques in Abu Dhabi and Riyadh, alongside the stunning renovation of its flagship store in the Dubai Mall.
Repossi’s new boutiques draw inspiration from Japanese minimalism and artistic movements such as Bauhaus, as well as the visionary works of architects Oscar Niemeyer and Tadao Ando. These influences converge in a design that marries creativity with artistic expression, reflected in every facet of the boutique's architecture.
Central to the concept are taut lines and a travertine façade, punctuated by a single lacquered line. This subtle yet striking detail pays homage to the Maison’s aesthetic heritage, including the signature bar of the 'Serti sur Vide' collection and the vibrant lacquer of the iconic 'Berbere Chromatic' ring. Unique to each region, the boutiques are personalized with distinctive colors: green for the Middle East and blue for the United States.
Repossi’s boutiques are meticulously designed to immerse clients in the sensation of stepping inside a jewelry box. Handcrafted details mirror the artistry of the Maison’s jewelry, while the color palette, dominated by Greige and textured marmorino, exudes timeless elegance. The boutique walls showcase layering and asymmetry—hallmarks of Repossi’s jewelry designs, such as the Antifer rings.

The Middle Eastern boutiques prominently feature green hues inspired by emeralds, a gemstone deeply emblematic of the Maison. This verdant theme flows through the interior and exterior, accentuated by green-stained wood panels reminiscent of Flavin Judd’s designs from Repossi’s Monaco flagship. Cherry wood elements, a nod to Donald Judd’s furniture creations, further enhance the space, offering a dynamic interplay of textures and materials.
Echoing the iconic Repossi boutique at Place Vendôme, the new spaces reinterpret signature elements such as the asymmetrical display case designed by Rem Koolhaas. This distinctive feature stands as a modern totem of the Maison’s architectural ethos, blending understated opulence with minimalist sophistication.
The boutiques will present a curated selection of Maison Repossi’s iconic collections, including Antifer, Serti sur Vide, and Berbere. Additionally, exclusive High Jewellery pieces from the Blast and Brevis collections will be available, highlighting the Maison’s dedication to excellence and innovation.
With its new boutique concept, Maison Repossi reaffirms its position at the intersection of artistry and craftsmanship. The harmonious blend of minimalism, architectural innovation, and exceptional jewelry creates an unparalleled experience, embodying the Maison’s philosophy of sophistication in simplicity.