top of page

MonoC Undergoes a "Gemorphosis" Inspired by Love for Rubies

Transformative Collaboration with Gemfields Celebrates the Emotional Significance of Rubies through Art and Innovation

Rave Staff

13 Mar 2024

Gemfields, a renowned responsible miner and marketer of colored gemstones, unveils an innovative collaboration with MonoC, the world’s first metahuman artist. This groundbreaking partnership explores the profound symbolism of rubies through a surreal virtual perspective, highlighting their strong association with love in a captivating two-part film series. This collaboration marks Gemfields' foray into a novel approach to increase awareness and appreciation for colored gems through art and storytelling.


The first part of the film follows MonoC as she embarks on a journey to a gemstone mine, immersing herself in the mesmerizing world of rubies. Inspired by the allure of these gemstones, MonoC delves deeper into their significance, particularly in relation to love and passion. The narrative then shifts to follow a couple deeply entrenched in love, capturing their intimate moments and shared experiences. As MonoC observes their blossoming romance, she becomes acutely aware of the profound connection between rubies and passion, symbolized by the quickened heartbeat and the rush of blood through one's veins – akin to the fiery hue of these precious stones.


In a surreal twist, MonoC visualizes the couple's love as a radiant ruby gemstone, unique and precious, mirroring the depth and intensity of their emotions. This transformative process, termed as "gemorphosis," symbolizes the enduring essence of love and serves as a poignant reminder of its profound impact on our lives. The film beautifully captures the magic of love and the timeless allure of rubies, showcasing them as tangible manifestations of heartfelt emotions and cherished memories.


In addition to the captivating film series, Gemfields introduces an interactive WeChat mini-app named GEMORPHOSIS, designed by MonoC. This innovative platform allows users to embark on their own virtual journey to discover a personalized ruby gemstone based on their heartbeat frequency. Furthermore, GEMORPHOSIS offers wearable inspiration by recommending Fabergé x Gemfields rings that best complement the user's virtual ruby, blending art, technology, and luxury in a seamless digital experience.



The collaboration with MonoC not only provides a surreal perspective on the significance of gemstones but also resonates with Chinese consumers' growing interest in colored gemstones, particularly rubies. Gemfields' recent report on Chinese ruby consumption trends underscores the high awareness and desirability for rubies in the Chinese market, with red symbolizing passion and life. The collaboration with MonoC enables Gemfields to delve into the emotional resonance of rubies, celebrating their rich history and enduring appeal.


Emily Dungey, Gemfields’ marketing and communications director, expresses enthusiasm for the collaboration, stating, “Collaborating with MonoC has allowed us to explore the profound symbolism of love through a surrealist lens, highlighting the natural affinity between rubies and heartfelt emotions. Rubies, often regarded as symbols of passion and emotion, serve as timeless keepsakes, embodying the enduring connections forged through love.”


From ancient times to the modern era, rubies have captivated hearts with their rarity and captivating red hue, earning them the title of the "King of Gemstones." Gemfields' commitment to responsible mining ensures that Mozambican rubies are ethically sourced, aligning with its core values of transparency, legitimacy, and integrity. Through its collaboration with MonoC, Gemfields continues to champion the timeless beauty and emotional significance of rubies, inviting audiences to embark on a journey of love and discovery through art and craftsmanship.



bottom of page