Repossi Unveils a Stunning Ramadan Campaign Featuring Serti sur Vide and Blast High Jewelry Collections
Rave Staff
6 Mar 2025
In a remarkable tribute to elegance, heritage, and contemporary artistry, Repossi introduces its 2025 Ramadan campaign, starring Lebanese model Zena Farhat. Adorned in the Maison's signature Serti sur Vide and Blast collections, Zena embodies the essence of grace, sophistication, and cultural richness that resonate with both the spirit of Ramadan and Repossi’s innovative designs.
As the holy month of Ramadan approaches, Repossi draws inspiration from the deep traditions and values that define this sacred time of reflection, connection, and celebration. This campaign stands as a milestone for the Maison, spotlighting Middle Eastern beauty and culture while emphasizing inclusivity and representation within the luxury world. With a profound respect for craftsmanship and legacy, Repossi masterfully merges the realms of fine jewelry, contemporary art, and modern design, offering a fresh perspective on timeless traditions.
At the heart of this campaign is Serti sur Vide, Repossi's most iconic collection, which recently celebrated its 10th anniversary. This masterpiece of modern jewelry design reimagines the floating diamond concept, playing with negative space to create an illusion of lightness and ethereality. Inspired by the concept of "setting on emptiness," the collection challenges traditional jewelry-making techniques, resulting in pieces that are both delicate and bold—a stunning reflection of strength and sophistication.
While Serti sur Vide thrives on the beauty of negative space and the floating diamond, Repossi’s Blast collection brings forth fullness and innovation, marking a bold evolution in the art of jewelry. Defined by its daring volumes and a continuous golden thread, the Blast collection draws from both ancient art forms and modern influences, blending conceptualism with abstract aesthetics. The collection’s fluid, movement-inspired designs are symbolic of Ramadan's transformative energy—a time of renewal, self-discovery, and evolution.
With this campaign, Repossi honors the spirit of Ramadan, skillfully blending tradition with modernity and heritage with innovation. Featuring Zena Farhat, the Maison celebrates the strength, beauty, and individuality of Middle Eastern women, recognizing a region where art, culture, and luxury converge in extraordinary ways.
Repossi’s Ramadan campaign is more than just a visual spectacle; it is a testament to the brand's unwavering commitment to craftsmanship, creativity, and cultural storytelling. As the Maison continues to expand its presence in the Middle East, this campaign serves as a symbol of appreciation, respect, and enduring elegance—offering a modern interpretation of a timeless tradition.
With each carefully crafted piece, Repossi reaffirms its place in the luxury jewelry world, reflecting a harmonious balance between innovation and tradition as it continues to captivate and inspire.