TAG Heuer and Netflix Unite to Celebrate the Formula 1 Icon

On November 29, 2024, Formula 1 enthusiasts and fans of Ayrton Senna will be treated to a deeply personal portrayal of the racing legend with the premiere of Senna. This Netflix series promises to capture the brilliance and complexity of his life. Alongside this highly anticipated six-episode series, Swiss luxury watchmaker TAG Heuer, in collaboration with the Senna Brand, launches the TAG Heuer Carrera Chronograph Tourbillon x Senna. This masterpiece honors Senna's illustrious career and celebrates the 30th anniversary of his legacy.

Ayrton Senna, revered as one of the greatest Formula 1 drivers in history, continues to embody the essence of excellence and precision thirty years after his passing. The Brazilian driver’s tenacity, unparalleled skill, and determination to push beyond the limits made him a global icon in the world of motorsport.

The new Netflix series Senna brings his life and legacy to the screen, offering an intimate look at his rise from his early racing days in Brazil to becoming a three-time Formula 1 World Champion. Directed with the full support of the Senna family, the series stars Gabriel Leone, a TAG Heuer ambassador, in the role of the legendary driver. Senna delves into Ayrton’s greatest moments on the track, his personal relationships, and the tragic accident at the San Marino Grand Prix that cut his life short.

In a fitting homage, the series also showcases key pieces of Senna’s signature style, including the TAG Heuer Senna S/EL Link Chronograph S25.706C, ensuring historical accuracy while highlighting his timeless influence on both racing and fashion.

The relationship between TAG Heuer and Ayrton Senna began in 1988, during the prime of his Formula 1 career. Known for redefining the meaning of "drive," Senna became a TAG Heuer ambassador at a time when he was dominating the Formula 1 circuits, securing World Championship titles in 1988, 1989, and 1991. This long-standing partnership paved the way for TAG Heuer to create several tributes to the Brazilian legend, including two chronograph tourbillons within the Carrera collection in 2018 and 2019.

The newly launched TAG Heuer Carrera Chronograph Tourbillon x Senna stands as a crowning jewel in this collaboration, perfectly encapsulating Senna’s spirit of speed, precision, and fearless ambition. The timepiece, a symbol of TAG Heuer’s continued admiration for the driver, is more than just a watch—it’s a piece of history.

Designed with extraordinary craftsmanship, the TAG Heuer Carrera Chronograph Tourbillon x Senna features elements that pay homage to Senna’s illustrious career. The carbon bezel, etched with “Senna” and marked with a tachymeter scale that reaches up to 400 km/h, reflects the Brazilian's passion for speed. The skeleton dial, showcasing multiple finishes and a checkered flag motif, captures the victorious essence of Senna’s most iconic racing moments.

At the heart of the 44mm titanium case lies a tribute to Senna, with an engraving of his iconic helmet and exclusive limited-edition markings—there are only 500 pieces of this exceptional timepiece available worldwide. The watch also boasts a bold yellow subdial at 9 o’clock, a subtle nod to Senna’s racing colors, and the durable blue rubber strap ensures it’s as functional as it is beautiful. For collectors and motorsport fans, the TAG Heuer Carrera Chronograph Tourbillon x Senna is an unmissable piece that combines aesthetics, technical excellence, and emotional depth.

The launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna is more than just a release—it’s a celebration of the driver’s lasting legacy in his beloved Brazil. At the heart of this tribute, Gabriel Leone, who plays Senna in the Netflix series, proudly wore the limited edition watch at the event, cementing the connection between the legendary driver and the brand that supported him throughout his career.

TAG Heuer CEO Antoine Pin reflected on this momentous occasion, saying, “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us.”

Bianca Senna, CEO of the Senna Brand and Ayrton’s niece, echoed these sentiments, stating, “Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.”

The partnership between TAG Heuer and the Senna Brand transcends time, seamlessly blending the precision of Swiss watchmaking with the adrenaline of Formula 1. With the release of Senna on Netflix and the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, fans are invited to relive the legendary driver’s achievements both on screen and on their wrists.

Ayrton Senna’s legacy is not confined to history; it lives on through these commemorations, inspiring new generations to pursue greatness with the same passion, precision, and determination that defined his remarkable journey.