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Brau Launches Three Groundbreaking Treatments Nationwide Brau Introduces Three Revolutionary Treatments Across All Locations Brau Launches Three Groundbreaking Treatments Nationwide Rave Staff 30 May 2024 Brau, a renowned name in beauty innovation, is proud to announce the launch of three ground-breaking treatments across all its studio locations. This marks Brau's commitment to providing unparalleled beauty experiences for clients across the region, further solidifying its position as a leader in the industry. Recognised for offering the very best selection of specialized treatments curated from world-class beauty advancements. Brau continues to push the boundaries of beauty with the introduction of three revolutionary treatments: Airbrush Brows: Airbrush brows introduce a new era in eyebrow tinting techniques, employing an airbrush gun to delicately spray a mist of pigment onto the brows. This innovative method ensures longer-lasting, evenly coloured eyebrows with clean, crisp lines and subtle gradient effects. Lasting up to 10 days on the skin and 6 weeks on brow hair, airbrush brows boast natural-looking results that are fully customizable to meet each client's preferences. Additionally, this technique is water and smudge-proof, providing worry-free wear throughout the day. Cryo Contour: Brau's Cryo Contour treatment offers a non-invasive cosmetic solution for achieving radiant, hydrated skin. By utilizing a high-pressure shot of CO2 and hyaluronic acid, this procedure deeply hydrates, plumps, and locks in moisture, resulting in a luminous glow that's perfect for special events. Combined with Brau's signature Face Workout technique and EMS technology, Cryo Contour delivers unparalleled hydration and rejuvenation, with results that continue to improve in the days following treatment. Mesotherapy by Skinpen: Mesotherapy by SkinPen represents a breakthrough in skin rejuvenation, harnessing the power of micro needling to stimulate collagen and elastin production. This minimally invasive procedure creates micro-injuries on the skin's surface, triggering the body's natural healing response and promoting youthful, radiant skin. Mesotherapy by SkinPen offers a safe and effective solution for individuals seeking to maintain a vibrant, youthful complexion. At Brau, customer experience and satisfaction are paramount. Each client is personally looked after by respected, passionate, and licensed artists who deliver the highest levels of technical and clinical expertise. With a dedication to excellence and a passion for innovation, Brau continues to set new standards for quality and efficacy in the beauty industry. The unveiling of these three innovative treatments across all Brau studio locations marks a significant step for the brand as it continues to redefine the beauty landscape and empower individuals to embrace their unique beauty with confidence and grace. Customers can experience the latest facial treatments by visiting the flagship studio at Al Wasl Road, Jumeirah, Dubai, and can make a booking by calling 0504037551. For further information on Brau, you can visit their website at www.brau.ae

Discover the world's fastest luxury watch delivery service, available for a limited time in select areas across Dubai noon Minutes Partners with WatchBox for Instant Luxury Watch Delivery Discover the world's fastest luxury watch delivery service, available for a limited time in select areas across Dubai Rave Staff 21 February 2024 This weekend, noon Minutes is revolutionizing online shopping by teaming up with WatchBox | The 1916 Company to introduce a groundbreaking service: luxury watches delivered in just 15 minutes. Starting from Friday, February 23rd, customers in select areas across Dubai will have access to the most sought-after timepieces from leading luxury brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Vacheron Constantin, all available for super-fast delivery through noon Minutes. Known for its swift delivery of groceries, toys, beauty brands, and even PlayStation 5's, noon Minutes is now pushing boundaries by adding high-end luxury watches to its ever-expanding inventory. With a carefully curated selection, noon Minutes becomes the first platform in the world to offer these prestigious timepieces with lightning-fast delivery. Imagine owning a Vacheron Constantin Overseas or a Patek Philippe Nautilus in just a matter of minutes. With prices ranging from nearly AED 100,000 to over AED 500,000, this pioneering service epitomizes Dubai's essence - fast, fabulous, and always on time. What's more, all proceeds from the sales will be donated to Tarahum for Gaza, making your luxury purchase even more meaningful. Explore the full selection of luxury watches available for instant delivery: Audemars Piguet Royal Oak "Jumbo" Patek Philippe Nautilus Tiffany & Co. Moon Phases Patek Philippe Nautilus SS Audemars Piguet Royal Oak Chronograph RG Vacheron Constantin Overseas SS Richard Mille RM023 TI Don't miss this opportunity to experience luxury like never before. Visit noon Minutes today to discover the world's fastest luxury watch delivery service.

Never Fully Dressed Launches Bold & Stylish 2024 Swimwear Collection Never Fully Dressed Launches '24 Swimwear Collection Never Fully Dressed Launches Bold & Stylish 2024 Swimwear Collection Rave Staff 3 May 2024 Following on from their Lisbon infused range Never Fully Dressed are super excited to announce the launch of their latest swimwear collection. Inspired by the sun-drenched streets of Lisbon and the lush palms of Ibiza, captivating the essence of summer wanderlust and tropical escapism. Drawing inspiration from the rich cultural tapestries of both cities, Never Fully Dressed's swim collection seamlessly blends vibrant prints, intricate patterns, and luxurious fabrics to create a range of swimwear that exudes style. From sleek one-pieces adorned with mosaic motifs reminiscent of Lisbon's iconic tiles to playful bikinis adorned with leaf prints inspired by the palm drenched landscapes of Ibiza, each piece is a celebration of summer spirit Featuring a range of silhouettes to suit every body type and style, the collection offers something for every summer moment. From classic tie bikinis and high-waisted bottoms to chic one-shoulder swimsuits and versatile, multi wear cover-ups, each piece is meticulously crafted with attention to detail and quality craftsmanship. Available exclusively on app 03.05.24 and online 07.05.24 in UK sizes 6-26

A$AP Rocky Named Ray-Ban's First-Ever Creative Director A$AP Rocky Takes the Helm as Ray-Ban's First Creative Director A$AP Rocky Named Ray-Ban's First-Ever Creative Director by Rave Staff 11 March 2025 Ray-Ban, the iconic eyewear brand synonymous with style and cultural relevance, has officially appointed fashion innovator and entrepreneur A$AP Rocky as its first-ever Creative Director. This groundbreaking partnership signals a new chapter for Ray-Ban, blending its rich heritage with Rocky’s forward-thinking vision. As a trendsetting figure in both the music and fashion industries, A$AP Rocky brings his distinct flair to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image and design. A$AP Rocky, born Rakim Mayers, has been a cultural force since he emerged onto the scene in 2011. With billions of streams and numerous award nominations under his belt, his influence has transcended music, making him a recognized style icon and creative entrepreneur. Now, as the Creative Director of Ray-Ban Studios, the platform founded in 2016 to celebrate the power of music and stories of courageous artists, Rocky steps into a new role that fuses his passions for music, fashion, and storytelling. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky, reflecting on the opportunity to join the Ray-Ban family. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.” The appointment marks a pivotal moment in Ray-Ban’s evolution. For nearly 80 years, the brand has been worn by the world’s most influential musicians, artists, and actors, shaping cultural movements with each generation. A$AP Rocky’s arrival signals a blending of Ray-Ban’s classic legacy with his avant-garde influence, creating the perfect synergy between tradition and modernity. As Creative Director, A$AP Rocky is set to bring fresh, bold ideas to life, starting with the upcoming Blacked-Out Collection . This collection reimagines Ray-Ban’s iconic Mega frames, elevating them with gold-plated details and ultra-black lenses. The new lens type will redefine the look and feel of Ray-Ban’s most recognizable designs, offering a sleek, modern aesthetic that speaks to both classic style and contemporary edge. But Rocky’s influence will extend beyond eyewear design. He will be integral in directing global campaigns, redesigning Ray-Ban stores, and seamlessly blending the worlds of music, fashion, and the arts. Rocky’s approach to creativity is about more than just design—it’s about telling stories and creating experiences that resonate with a new generation of style-conscious consumers. "Ray-Ban transcends the eyewear industry; it's not just a brand, it’s a lifestyle," says Ray-Ban President Leonardo Maria Del Vecchio. "For nearly 80 years, the brand has been on the faces of the most iconic musicians, artists, actors, and heroes—shaping and re-shaping the status quo, leading cultural revolutions all the time. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!"

ORLOV Unveils Its Iconic Heritage in Dubai’s Opulent Jumeirah Marsa Al Arab ORLOV Brings Its Timeless Legacy from Monaco to Dubai's Luxe Realm at Jumeirah Marsa Al Arab ORLOV Unveils Its Iconic Heritage in Dubai’s Opulent Jumeirah Marsa Al Arab Rave Staff 15 March 2025 ORLOV, the renowned Monaco-born jewelry house, has officially opened its first standalone boutique in the Middle East at the luxurious Jumeirah Marsa Al Arab Hotel, Dubai. This grand debut brings ORLOV’s exceptional high jewelry masterpieces and celebrated collections to a discerning global clientele in the region, marking a new chapter of timeless elegance and craftsmanship. With an artistic vision rooted in nature’s raw beauty and cultural heritage, ORLOV’s designs transcend traditional jewelry, offering bold, statement pieces that celebrate individuality and sophistication. Each piece is meticulously handcrafted in Italy, blending intricate motifs, material contrasts, and geometric elegance. Iconic creations such as crocodile scales, zebra stripes, and fluid organic forms define the brand’s signature style. The boutique itself is an immersive reflection of ORLOV’s world, designed to showcase its complete range of exquisite jewelry. From dazzling high jewelry pieces to bespoke creations, the space embodies exclusivity, luxury, and ORLOV’s deep-rooted commitment to storytelling through craftsmanship. “Dubai is a city of luxury and artistry, and we are thrilled to bring our first boutique to such an inspiring destination,” said Angela Orlova, Creative Director and Co-Founder of ORLOV. “This boutique marks a new era for us as we continue to redefine the art of jewelry-making with our signature blend of bold innovation and traditional expertise.” Since its founding in 2011, ORLOV has established itself as a symbol of timeless sophistication, and this boutique further strengthens its presence in the global luxury market. Now, jewelry enthusiasts in Dubai have the opportunity to experience ORLOV’s extraordinary creations firsthand—a fusion of heritage, artistry, and modern innovation. The ORLOV boutique at Jumeirah Marsa Al Arab is now open to visitors, inviting them to discover a world of unparalleled beauty and masterful craftsmanship.

Explore the New Guerlain Flagship Boutique at Riyadh Park Guerlain Riyadh Park: Inside the Newly Reopened Flagship Boutique Explore the New Guerlain Flagship Boutique at Riyadh Park by Rave 23 November 2024 Guerlain, the iconic French luxury house, has proudly reopened its Riyadh Park Flagship Boutique, marking a significant milestone in the brand's presence in Saudi Arabia. The grand reopening event was a celebration of beauty, innovation, and the fusion of French elegance with Arabian allure. The event was graced by the presence of Guerlain Master Perfumer, Thierry Wasser, and CEO of Riyadh Park Mall, Abdullah Al Tamimi, who joined esteemed guests including artist and jewelry designer Nadine Kanso and Saudi-based talent Nathalie Fanj. The evening was filled with captivating experiences, including a preview of Guerlain's latest collections, guided by the brand's expert team. The newly renovated boutique offers an immersive experience, showcasing Guerlain's exquisite range of fragrances, skincare, and makeup. The interior design, inspired by the brand's Parisian heritage, creates a sophisticated and inviting atmosphere. Guests can indulge in personalized skincare consultations, bespoke fragrance experiences, and professional makeup sessions, tailored to their individual needs. The Guerlain Facialist Suite, located within the boutique, is a sanctuary of well-being. Expert facialists offer personalized treatments using Guerlain's iconic products, such as the Abeille Royale and Orchidée Impériale collections. These treatments are designed to rejuvenate, hydrate, and enhance the skin's natural beauty. Guerlain's commitment to customization extends beyond skincare. The boutique offers a range of personalization options, including bespoke fragrance creation. This unique service allows clients to create their own signature scent, capturing their individual style and preferences. With its stunning design, expert services, and exclusive products, Guerlain's Riyadh Park Flagship Boutique sets a new standard for luxury retail experiences in Saudi Arabia.

Rave Recommends: Must-Have Seiko Watches That Define Timeless Style Rave Recommends: The Best Seiko Watches You Need to Know About Rave Recommends: Must-Have Seiko Watches That Define Timeless Style Khadija Husain 20 September 2024 In the realm of horology, Seiko holds a special place, and it’s not just because of its long history. If you’ve spent even a little time exploring the world of watches, you know that Seiko is more than just a brand—it's a gateway to precision, innovation, and, frankly, some of the most versatile timepieces out there. Whether you're hunting for an affordable entry-level automatic or ready to drop serious cash on a luxury piece, Seiko has something for every collector, no matter your budget or taste. So, if you're new to Seiko or just want a deeper dive into what makes this Japanese brand so iconic, sit tight. We’re about to explore some of Seiko's most impressive models, from the daily-wear heroes to the pinnacle of luxury. Oh, and we’ll cover how to snag one for your collection. The Seiko Story Founded by Kintaro Hattori in 1881, Seiko started as a small Tokyo watch shop. Fast forward to the late '60s, and Seiko shook the world with the first quartz watch, the Seiko Astron , marking the beginning of an era. But Seiko didn't stop there. Over the decades, they’ve continually reinvented themselves, pushing boundaries with every new collection. From automatic movements to spring drives and the iconic quartz revolution, Seiko is a legend—and it’s one that keeps evolving. Our Top Picks: Seiko 5 Sports: The Affordable Classic If you're just starting your Seiko journey, the Seiko 5 Sports is where it’s at. This is the watch that made Seiko famous in the automatic category, offering solid build quality, dependability, and style without breaking the bank. Think of it as the best “first automatic watch” for any collector. Price Range : Around $200–$300, making it an absolute steal. Why You Want It : It's the ultimate gateway to automatic movements, perfect for daily wear, and with a price that’s impossible to ignore. Seiko Prospex: Built for Adventure For those who live life on the edge, Seiko’s Prospex range is practically legendary. These watches are tough, reliable, and stylish, with a focus on diving. But Prospex isn’t just for divers. They’ve also got a range of field and pilot watches. The Seiko Prospex Turtle SRP777 is particularly iconic—massive on the wrist but ridiculously comfortable. Price Range : $500–$3,000, depending on the model and features. Seiko Presage: Dress Watch Excellence If you’re more about the elegance of a perfectly made dial, then the Seiko Presage collection is where you should look. From enamel dials to handcrafted textures, these watches scream sophistication without screaming prices. Price Range : $400–$2,000. The Star : The Presage Classic Time is a true head-turner. It’s chic, it’s fun, and it’s a serious conversation piece. Grand Seiko: The Pinnacle of Luxury Let’s talk Grand Seiko , the crown jewel of Seiko's empire. If you’ve got the budget, Grand Seiko is where you get unparalleled craftsmanship, Spring Drive movements, and stunning, minimalist designs. Think of it as Japan’s answer to Switzerland’s finest, but with its own unique flair. Price Range : Anywhere from $5,000 to upwards of $15,000. Why You Need One : Grand Seiko offers some of the best finishing and technical innovation you’ll find anywhere in the watch world.

5 Must-Do Saudi Experiences to Add to Your Bucket List This Summer #ColourYourSummer in the Heart of Arabia by Rave Staff 3 Jun 2025 Get ready to pack your bags and your excitement, because Saudi, the Heart of Arabia, has a summer calendar sizzling with once-in-a-lifetime experiences. From vibrant coastal festivals to mountain escapes and stargazing in the desert, this is where ancient culture meets world-class entertainment. And if you’re wondering what Saudi is really like, think stunning landscapes, warm hospitality, and a spirit of discovery that pulls you right in. Here are five unforgettable events to help you #ColourYourSummer in 2025. Level Up at the Esports World Cup 2025 in Riyadh Summer just got a major upgrade. The Esports World Cup 2025 is landing in Riyadh from July 7 to August 24 at Boulevard Riyadh City, and it’s breaking all the records. Expect over 2,000 elite players, 25+ global games, and a jaw-dropping $70 million prize pool. But it’s more than just competition. Think interactive zones, meet-and-greets with gaming icons, themed pop-ups, and all-day family fun. Whether you’re a gamer or just in it for the thrill, this event will definitely colour your summer with action. Soak Up Jeddah Season’s Coastal Cool Jeddah Season is pulling out all the stops this summer, from the glittering Jeddah Yacht Club to immersive experiences at City Walk and historic vibes in Al Balad . Add to that concerts, foodie adventures, art shows, and a cool sea breeze, and you’ve got yourself a season you won’t forget. Don’t miss: Forest Wonder (July 9 – August 22): An eco-themed adventure that brings nature to life. Circus 1903 (June 7 till June 11) : A vintage-themed spectacular with elephants, acrobats, and old-school circus charm West Coast Festival (July 1st – September 24): Beachside vibes, local food stalls, and live music along Jeddah’s coastline · Jeddah Shopping Festival (July 1 – August 31): Exclusive drops and unbeatable deals. In other words: your seaside summer just got a cultural upgrade. Catch the Mountain Breeze in Aseer Season If your summer needs a breath of fresh air, literally, head to Aseer . At 3,000 meters above sea level, this misty green region is a paradise of cool weather, colorful festivals, and unbeatable views. This season, don’t miss: Art Street in Abha and Al Muftaha Village : Where Saudi’s creativity explodes in every corner. Al-Qatt Al-Aseeri Workshops: At the Fatima Museum in Rijal Alma , get hands-on with this UNESCO-recognized art form. Al Habala Park and Sky Village : For ziplining, hiking, and mountain-top cafés. And of course, Rijal Alma , a historical gem perfect for culture lovers and Instagram feeds. Discover Hidden Luxury on the Saudi Red Sea Imagine this: kayaking through mangroves, e-foiling over glassy waters, diving into coral gardens, and watching the sun dip behind the horizon from your overwater villa. That’s the Saudi Red Sea , and it’s redefining paradise. Hit up: Shebara Resort : Orb-like villas, moonlight massages, and wildlife encounters. Desert Rock : Adrenaline-filled adventures carved into sandstone. Sailing, Windsurfing, and Kayaking: Explore over 90 untouched islands on your terms. Trust us, this is where beach bliss meets bold adventure. Unlock the Magic and Scents of Taif This summer, swap ordinary for extraordinary in Taif , Saudi’s mountain-side city bursting with heritage, fragrance, and must-do moments. From royal palaces to rose-filled factories, this city is packed with experiences you’ll want to write home about (or post about, let’s be real). Here’s what’s blooming in Taif this summer: Rose Product Factories : Get a behind-the-scenes look at how Taif’s iconic roses are turned into luxurious oils, waters, and perfumes. Yes, it smells that good. Kaaki Palace : A hidden architectural gem where Roman elegance meets Hijazi charm, perfect for history buffs, design lovers, and Instagram shots. Arruddaf Park: Live music, dancing fountains, and late-night vibes wrapped in green open space. This is your go-to for feel-good evenings under the stars. Wahba Crater : Make the short road trip to this jaw-dropping volcanic site that’s 3,000 meters wide and 380 meters deep, part adventure, part photo op, and all wow. Taif is more than a pretty face; it’s culture, nature, and sensory overload in all the right ways. So, what’s your summer vibe? Whether you’re chasing mountain mist, diving deep into the Red Sea, or dancing in the desert, Saudi has a season that’s bursting with color, culture, and unforgettable moments. This year, don’t just travel, #ColourYourSummer! To learn more and plan your trip, visit the Visit Saudi website. Images supplied & feautre image courtesy: @Abdulrhman Alkhnaifer/ Unsplash

The Go-To Destination for Brazilian Shapewear That Fits, Flatters, and Moves With You by Khadija Husain 26 September 2025 In the intense heat of a Dubai afternoon, fashion can seem like a delicate balancing act. Women strive to layer elegance over modesty, aiming for looks that are both effortless and flattering. For years, one essential piece was missing from this equation: shapewear that not only concealed but enhanced; that didn’t restrict, but empowered. Introducing METRO BRAZIL , the GCC’s leading e-commerce platform for authentic Brazilian shapewear. Established in 2017 by Alaa Kara Ali, the platform introduces Brazil’s expertise in shapewear design to a market with distinct fashion needs. “Shapewear shouldn’t just support,” Alaa states, “it should empower women through comfort, style, and performance.” Today, METRO BRAZIL is more than an online store; it’s a thoughtfully curated gateway to garments that transform how women dress, move, and feel. Alaa’s journey is rooted in over 20 years of cross-continental experience spanning Brazil and the Middle East. From e-commerce to investment, he’s navigated industries that demand an understanding of consumer behaviour and trends. This perspective allowed him to identify a clear gap in the GCC market. “While shapewear had global recognition, women in the region didn’t have access to high-quality, fashion-forward Brazilian designs,” he explains. “I wanted to change that.” What sets Brazilian shapewear apart is its unique philosophy. Unlike traditional shapewear, which prioritizes concealment, Brazilian designs celebrate the silhouette, blending fashion with function. METRO BRAZIL takes this further by combining advanced textiles, such as Amni Soul Eco, Sensil, and Emana Technology, with innovative construction that sculpts, supports, and moves with the body. “It’s about visibility, confidence, and movement,” says Alaa. “Our pieces feel like a second skin, enhancing curves without sacrificing comfort.” From sculpting bodysuits to modern corsets and curve-defining essentials, METRO BRAZIL’s collections are curated to meet real-world needs while maintaining runway elegance. Every garment is breathable for high-heat climates, inclusive in sizing, and offered in skin-tone-aware palettes, ensuring women of all shapes and styles can find their perfect fit. Dubai’s unique intersection of modest fashion, luxury sensibilities, and dynamic social lifestyles means shapewear here must do more than sculpt; it must perform. METRO BRAZIL became the region’s first e-commerce platform dedicated to premium Brazilian shapewear, offering pieces that remain invisible under layers yet comfortable enough for daily wear, office meetings, and evening events. “The defining moment was realising how much women wanted shapewear that could be expressive as well as functional,” Alaa recalls. “When we saw demand for garments that perform in high-heat climates and cater to every body type, it became clear the market was ready.” Having personally tried several items from the Lift Collection, I can vouch for their balance. The Emana Instant Sculpting Built-In Bra Full Body, for instance, not only shapes curves with ease but also remains breathable and supportive, even under Dubai’s midday sun. Utilizing advanced polyamide microfiber technology and embedded bioactive crystals, it stimulates microcirculation and reduces the appearance of cellulite, showcasing the kind of innovation METRO BRAZIL promotes. Other popular items, such as the Lift High Waist Adjustable Straps Panty, Lift Waist Slimming Shaping Bermuda, and Make Up Skin Natural Shaping Bra, effortlessly combine practicality with elegance. Whether attending a high-profile event or managing daily routines, these pieces enhance the silhouette without feeling restrictive. METRO BRAZIL’s collections are designed to be seen, not hidden. Seasonal drops explore rich colour stories from earthy neutrals to jewel tones, marrying runway inspiration with real-life versatility. Each selection is carefully assessed for fashion, comfort, and adaptability, ensuring that every piece meets the region's lifestyle’s high standards. Alaa elaborates, “We focus on fabrics and designs that are breathable, hypoallergenic, and biodegradable, offering long-term benefits for the skin. Every piece must be inclusive, adaptable, and elegant enough to satisfy luxury expectations.” For Alaa, shapewear is no longer just an undergarment; it’s an expression of lifestyle and confidence. “The future of shapewear in the UAE is about being both expressive and functional. It’s no longer a hidden layer, it’s part of everyday style,” he says. Inclusive sizing, skin-tone-aware palettes, and garments tested for high-heat climates are transforming shapewear into a lifestyle essential. From my perspective, this philosophy is what sets METRO BRAZIL apart. Wearing the pieces, I felt both supported and confident, a combination rarely achieved in shapewear. It’s this fusion of fashion, comfort, and empowerment that the platform consistently delivers to women in the region. As the shapewear market evolves, METRO BRAZIL’s approach reflects broader trends: breathable fabrics, adaptive fits, and inclusive designs that encourage women to embrace their silhouettes intentionally. Whether it’s for a day at the office, a night out, or simply feeling confident in one’s own skin, shapewear has moved from hidden layer to lifestyle essential, and METRO BRAZIL is leading the way in the GCC. Explore the full collection, visit https://metrobrazil.com .

The It-Girl Haircare Blueprint: Your Luxe DIY Guide to Silky, Camera-Ready Locks The It-Girl Routine: Discover the Ultimate DIY Haircare Guide for You The It-Girl Haircare Blueprint: Your Luxe DIY Guide to Silky, Camera-Ready Locks by Khadija Husain 13 Dec 2024 Let’s face it, we all want that flawless, effortless hair look that our favorite “It Girls” like Maddison Beer, Sabrina Carpenter, and Hailey Bieber pull off so seamlessly. But with endless options and an avalanche of recommendations, it can feel overwhelming. Where do you even begin? Before making any drastic decisions (like chopping all your hair off—please don’t!), why not start with simple, effective at-home treatments? Dr. Shruti Kakar, an Aesthetic Dermatologist & Expert Consultant at Vatika, shares her top DIY haircare tips to help you achieve healthy, Instagram-worthy hair year-round. Shampoos: The First Step to a Great Haircare Routine The foundation of any great haircare routine starts with the right shampoo. Harsh shampoos with strong chemicals or sulfates can strip your scalp and hair of their natural oils, leaving your strands dry, brittle, and prone to damage. To maintain a healthy scalp and shiny, strong hair, begin with a mild shampoo that’s gentle on both the scalp and hair. How to: When selecting a shampoo, look for formulas labeled “sulfate-free” or “for sensitive scalp.” Sulfates, commonly found in most shampoos, are surfactants that create foam, but they also remove essential oils that keep your hair hydrated and protected. By using a mild, sulfate-free shampoo, your hair will thank you by staying moisturized, soft, and shiny! Don’t Skip Conditioner—Your Hair Needs It! How many of us actually remember to condition our hair thoroughly after shampooing? It can feel like an extra step we just don’t have time for, right? Well, not quite. Shampooing cleanses your hair, but it also opens the hair cuticles, which can strip away moisture. That’s where conditioning steps in, to restore and lock in the hydration your hair craves. How to: After shampooing, gently squeeze out excess water from your hair. Apply conditioner primarily to the ends, where hair tends to be driest. Avoid applying it directly to your scalp, especially if you have fine or oily hair. Let the conditioner sit for at least 3-5 minutes to allow it to penetrate and hydrate effectively. Pro Tip: For curly or frizzy hair, leave-in conditioner is a game changer. Apply it to damp hair, working it through from roots to ends. This helps define curls, smooth frizz, and protect against humidity. Post-Shampoo Hot Oil Treatment: Your At-Home Spa Day You’ve probably heard a lot about the benefits of hot oil treatments, and for good reason! They are an excellent way to nourish your scalp and hair, restoring moisture and boosting shine. But have you tried a post-shower hot oil treatment? Shampooing can strip away your hair’s natural oils, so it’s essential to replenish them immediately afterwards. Vatika’s Hammam Zaith is a product packed with natural ingredients like almond oil, coconut, lemon, and garlic. How to: After shampooing, apply a generous amount of Vatika Hammam Zaith to your damp hair. Massage it into your scalp and work it through to the ends. Then, wrap your hair in a warm towel for 15-20 minutes. The heat opens your hair cuticles, allowing the nourishing ingredients to sink deeply into your scalp. Afterwards, rinse thoroughly to reveal shiny, healthy hair. Customized Haircare: One Size Doesn’t Fit All Finding the perfect hair oil is like choosing the right coffee shop—it’s all about the blend! Your hair type dictates which oils work best, so getting the mix just right is crucial. Lighter oils like argan or jojoba are great for fine hair, while thicker oils like coconut or almond are better suited for coarser strands. How to: For thick, frizz-prone hair, mix almond oil with sesame and coconut oils. This blend deeply hydrates, adds shine, and tames frizz. If your hair is finer and you’re looking for volume, blend lighter oils like coconut, castor, and henna. You’ll be amazed at how much healthier and more vibrant your hair feels. Wake Up with the Perfect Hairdo You’ve probably seen those TikToks of people wrapping their hair in silk scarves before bed—and it’s not just a trend! Protecting your hair while you sleep can be a game-changer. This simple step helps prevent breakage from friction, minimizes frizz, and retains moisture for soft, shiny, and manageable hair. How to: Before bed, apply a small amount of your favorite oil (like argan or coconut) or a lightweight leave-in conditioner. Gently comb through to distribute the product evenly. Then, wrap your hair in a silk scarf or wear a silk bonnet. This method is especially beneficial for curly or textured hair, as it maintains natural curl patterns and reduces frizz. Dr. Shruti Kakar Top Secret “It Girl” Haircare Tips (For Serious Contenders Only) Hot Water? No Thanks: Hot water is a hair villain. It strips your hair of its natural oils, leaving it dry and dull. Instead, rinse with lukewarm or cool water to keep your locks shiny and healthy. Eat a Balanced Diet: You can’t expect fierce hair without proper nourishment. A diet rich in vitamins and minerals is essential. Include foods high in protein, iron, omega-3 fatty acids, and vitamins A, C, and E to support hair growth and strength. Give Your Hair a Break: Heat styling tools, chemical treatments, and tight hairstyles can damage your hair over time. Try to minimize the use of blow-dryers, straighteners, and curling irons. When using them, always apply a heat protectant spray. There you have it! These DIY haircare tips are fun, easy, and incredibly effective. Whether you’re adding a nourishing hot oil treatment, giving your scalp some love, or locking in moisture, these techniques will keep your hair looking healthy and shiny all year long. The best part? You don’t need to break the bank to achieve a red-carpet-worthy look. With just a little time and care, you can give your hair the attention it deserves—all from the comfort of your home.