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UK-based sportswear retailer brings exclusive collections to the UAE JD Sports Launches Flagship Store at Dubai Mall: A New Era for UAE Fashion UK-based sportswear retailer brings exclusive collections to the UAE by Rave 11 November 2024 JD Sports, the UK's leading sports fashion retailer, has officially launched its first flagship store in the UAE, located at The Dubai Mall. Spanning an impressive 5,478 square feet, the store offers a premium selection of sportswear from some of the world’s most iconic brands, including Adidas, Nike, Puma, Asics, and New Balance. The grand opening was attended by the leadership team from GMG Sports, including Mohamed A. Baker, CEO of GMG Sports; Mohammed Bodiat, Senior Vice President of GMG Sports; Roy Nasrallah, Vice President of Marketing at GMG; and Pavol Bielik, General Manager of JD Sports ME. To mark this momentous occasion, the first 100 customers were treated to exclusive gift giveaways, along with a special Nike footwear customization station that allowed shoppers to personalize their sneakers. A major highlight of the day was the pre-launch sale of the highly anticipated Adidas Aruku shoes, set for a full release in 2025. The limited-edition sneakers, available in very small quantities, sold out almost instantly. For those who missed the launch event, JD Sports has more in store: from November 15th to 17th, Crep Protect will be offering complimentary sneaker cleaning services, ensuring customers’ kicks stay fresh. In addition to global sportswear brands, JD Sports also features a range of "Only at JD" products, offering exclusive collections from some of the world’s most sought-after labels. Commenting on the launch, Roy Nasrallah, Vice President of Marketing at GMG, said, "The opening of this store at the iconic Dubai Mall is another milestone in our legacy, underscoring our commitment to growth and innovation in the region." Pavol Bielik, General Manager of JD Sports ME, shared his excitement about the brand’s expansion into the UAE, stating, "Our journey in the UAE is driven by passion and innovation. We are thrilled to bring some of the most exclusive products from top global brands to consumers in this region." Conveniently located on the second floor of The Dubai Mall, next to Reel Cinemas, JD Sports is open daily from 10 AM to 10 PM, ready to cater to the region’s sportswear and streetwear enthusiasts.

Sustainable Summer Fashion: Tribe of 6 Unveils Lightweight and Breathable Collection Tribe of 6 Introduces Sustainable & Breathable Summer Collection Sustainable Summer Fashion: Tribe of 6 Unveils Lightweight and Breathable Collection Rave Staff 30 July 2024 With summer in full swing and temperatures soaring in the UAE, Tribe Of 6 emerges as the go-to brand for inclusive, comfortable, and sustainable outfits that are perfect for the summer. Known for its exceptional craftsmanship and commitment to sustainability, the brand’s versatile collections are designed to meet all summer needs, whether you're travelling, working out, running errands, or simply enjoying the warm weather. Tribe Of 6’s summer collection features garments made from breathable, lightweight, sustainable materials that ensure maximum comfort during the hottest days. The fabric’s airy texture allows for excellent ventilation, making it ideal for staying cool and fresh. The latest collection also boasts a palette of light and neutral colours, perfect for the summer. This suggests that the design not only looks good but also serves a practical purpose effectively. With travel back on the agenda for many, this home-grown brand offers outfits that are both stylish and practical for those on the go. The collection includes versatile items that can easily transition from day to night, allowing you to pack light without compromising on style. Crafted from easy-care fabrics, these key-pieces ensure a polished look even after hours in transit, keeping you feeling and looking great. In addition to style, Tribe Of 6 is dedicated to protecting the environment through sustainable materials and ethical manufacturing practices, and aligning with the UAE’s commitment to combat climate change. By choosing this fash-leisure brand, you are making a conscientious choice that supports environmental conservation and ethical fashion.

The Exosome Revolution: Unlocking New Frontiers in Immunity and Skincare Wellness How Exosomes Are Changing Wellness: Boosting Immunity and Skincare The Exosome Revolution: Unlocking New Frontiers in Immunity and Skincare Wellness by Khadija Husain 10 Dec 2024 Exosomes might not be a word you hear every day, but they’re creating ripples in the wellness world. These microscopic vesicles, secreted by stem cells, are redefining how we approach immune health, skincare, hair restoration, and even muscle recovery. With their regenerative, anti-inflammatory, and immunomodulatory properties, exosomes hold the potential to transform the way we heal and rejuvenate. To shed light on this topic, we spoke with Dr. Nas Al Jafari, Co-Founder and Group Medical Director at DNA Health & Wellness, who explained why exosomes are garnering attention and how they’re becoming a cornerstone of modern wellness therapies. What Are Exosomes, and Why the Hype? Dr. Nas describes exosomes as “small vesicles or fluid-filled sacs secreted by stem cells. These tiny carriers deliver bioactive molecules that can influence the behavior and function of recipient cells.” In simpler terms, exosomes are the messengers that stimulate our body’s natural ability to heal, repair, and regenerate. What makes them unique is their versatility. According to Dr. Nas, “Exosomes are easier to store and transport compared to their parent stem cells. They also safeguard the bioactive substances they carry, making them more stable and efficient under various conditions.” Dr. Nas Al Jafari How Exosomes Benefit Wellness Skincare & Anti-Aging For those chasing the elusive fountain of youth, exosomes might just be the next best thing. “Exosome therapy enhances the skin’s natural healing process,” Dr. Nas explains. “When delivered deeply, it helps the skin rebuild itself from the inside out, increasing collagen production by up to six-fold and elastin levels by up to 300%.” This regenerative effect makes exosome facial rejuvenation a game-changer in anti-aging treatments, as it supports natural skin renewal and reduces fine lines and wrinkles. Hair Restoration Hair loss is a concern for many, and exosomes are emerging as a promising solution. “They work on various cellular and molecular processes involved in hair follicle biology,” says Dr. Nas. By promoting regeneration, they encourage hair growth and improve the health of existing hair. Scar Healing Exosomes also play a critical role in tissue regeneration, making them effective for scar healing. Unlike platelet-rich plasma (PRP) therapy, exosome therapy is safer and more efficient, offering better results with fewer risks. Joint and Muscle Recovery For athletes or those dealing with orthopedic issues, exosome therapy is a natural alternative to invasive treatments. “They promote tissue repair in conditions like osteoarthritis, tendon injuries, and cartilage degeneration,” says Dr. Nas. This makes them valuable in speeding up recovery times and enhancing performance. Immune Health With their immunomodulatory properties, exosomes can regulate immune responses, reducing inflammation and supporting overall health. Dr. Nas highlights that this is particularly valuable for managing chronic inflammation and autoimmune conditions. Are There Any Drawbacks? While exosome therapy sounds like a dream, there are a few things to consider. Dr. Nas points out, “Understanding the source and quality of exosomes is crucial. Human-derived exosomes from stem cells are the only proven type for therapeutic benefits. Alternatives like plant-derived exosomes still require extensive research.” Additionally, not all countries permit exosome treatments due to regulatory concerns. Fortunately, the UAE is at the forefront of health optimization, allowing forward-thinking clinics like DNA Health & Wellness to offer these cutting-edge therapies. The Future of Wellness Exosomes represent a leap forward in regenerative medicine and wellness. Whether you’re looking to revitalize your skin, restore your hair, or recover from sports injuries, these tiny vesicles are paving the way for more natural and effective treatments. As Dr. Nas eloquently puts it, “We’re just scratching the surface of what exosomes can do. Their potential to transform health and wellness is boundless.” So, if you’re seeking innovative ways to optimize your health, exosomes might just be the future you’ve been waiting for.

Racing Meets Storytelling: TAG Heuer and Netflix Celebrate the Spirit of Formula 1 TAG Heuer and Netflix Unite to Celebrate the Formula 1 Icon Racing Meets Storytelling: TAG Heuer and Netflix Celebrate the Spirit of Formula 1 Rave Staff 31 October 2024 On November 29, 2024, Formula 1 enthusiasts and fans of Ayrton Senna will be treated to a deeply personal portrayal of the racing legend with the premiere of Senna . This Netflix series promises to capture the brilliance and complexity of his life. Alongside this highly anticipated six-episode series, Swiss luxury watchmaker TAG Heuer, in collaboration with the Senna Brand, launches the TAG Heuer Carrera Chronograph Tourbillon x Senna . This masterpiece honors Senna's illustrious career and celebrates the 30th anniversary of his legacy. Ayrton Senna, revered as one of the greatest Formula 1 drivers in history, continues to embody the essence of excellence and precision thirty years after his passing. The Brazilian driver’s tenacity, unparalleled skill, and determination to push beyond the limits made him a global icon in the world of motorsport. The new Netflix series Senna brings his life and legacy to the screen, offering an intimate look at his rise from his early racing days in Brazil to becoming a three-time Formula 1 World Champion. Directed with the full support of the Senna family, the series stars Gabriel Leone, a TAG Heuer ambassador, in the role of the legendary driver. Senna delves into Ayrton’s greatest moments on the track, his personal relationships, and the tragic accident at the San Marino Grand Prix that cut his life short. In a fitting homage, the series also showcases key pieces of Senna’s signature style, including the TAG Heuer Senna S/EL Link Chronograph S25.706C , ensuring historical accuracy while highlighting his timeless influence on both racing and fashion. The relationship between TAG Heuer and Ayrton Senna began in 1988, during the prime of his Formula 1 career. Known for redefining the meaning of "drive," Senna became a TAG Heuer ambassador at a time when he was dominating the Formula 1 circuits, securing World Championship titles in 1988, 1989, and 1991. This long-standing partnership paved the way for TAG Heuer to create several tributes to the Brazilian legend, including two chronograph tourbillons within the Carrera collection in 2018 and 2019. TAG Heuer Senna S/EL Link Chronograph S25.706C, The newly launched TAG Heuer Carrera Chronograph Tourbillon x Senna stands as a crowning jewel in this collaboration, perfectly encapsulating Senna’s spirit of speed, precision, and fearless ambition. The timepiece, a symbol of TAG Heuer’s continued admiration for the driver, is more than just a watch—it’s a piece of history. Designed with extraordinary craftsmanship, the TAG Heuer Carrera Chronograph Tourbillon x Senna features elements that pay homage to Senna’s illustrious career. The carbon bezel, etched with “Senna” and marked with a tachymeter scale that reaches up to 400 km/h, reflects the Brazilian's passion for speed. The skeleton dial, showcasing multiple finishes and a checkered flag motif, captures the victorious essence of Senna’s most iconic racing moments. At the heart of the 44mm titanium case lies a tribute to Senna, with an engraving of his iconic helmet and exclusive limited-edition markings—there are only 500 pieces of this exceptional timepiece available worldwide. The watch also boasts a bold yellow subdial at 9 o’clock, a subtle nod to Senna’s racing colors, and the durable blue rubber strap ensures it’s as functional as it is beautiful. For collectors and motorsport fans, the TAG Heuer Carrera Chronograph Tourbillon x Senna is an unmissable piece that combines aesthetics, technical excellence, and emotional depth. The launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna is more than just a release—it’s a celebration of the driver’s lasting legacy in his beloved Brazil. At the heart of this tribute, Gabriel Leone, who plays Senna in the Netflix series, proudly wore the limited edition watch at the event, cementing the connection between the legendary driver and the brand that supported him throughout his career. TAG Heuer CEO Antoine Pin reflected on this momentous occasion, saying, “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us.” Bianca Senna, CEO of the Senna Brand and Ayrton’s niece, echoed these sentiments, stating, “Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.” The partnership between TAG Heuer and the Senna Brand transcends time, seamlessly blending the precision of Swiss watchmaking with the adrenaline of Formula 1. With the release of Senna on Netflix and the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, fans are invited to relive the legendary driver’s achievements both on screen and on their wrists. Ayrton Senna’s legacy is not confined to history; it lives on through these commemorations, inspiring new generations to pursue greatness with the same passion, precision, and determination that defined his remarkable journey.

Eternal Elegance: Boucheron’s Mastery of Adornment Shines in Venice The Art of Adornment: Boucheron’s Timeless Elegance at Venice Eternal Elegance: Boucheron’s Mastery of Adornment Shines in Venice Khadija Husain 9 September 2024 The Venice International Film Festival goes beyond just showcasing films; it embodies elegance and refinement. Maison Boucheron stole the spotlight this year with its exceptional artistry and cutting-edge designs, turning the red carpet into a showcase of opulence and creativity. Let's take a glimpse at the celebrities who shone in Boucheron's magnificent pieces. Nojoud Alrumaihi Nojoud embraced the ethereal beauty of Boucheron’s Plume de Paon collection. She wore diamond-studded earrings, a necklace, and bracelets inspired by the delicate feathers of a peacock. The shimmering diamonds and graceful design made her one of the standout stars of the evening. Dilan Çiçek Deniz Dilan dazzled in Boucheron’s Quatre Radiant Edition collection. Her earrings and necklace featured a stunning array of round-cut, baguette-cut, and princess-cut diamonds, offering a modern yet timeless appeal that perfectly captured the festival’s glamour. Angelina Woreth Angelina opted for understated luxury with Boucheron’s Vendôme Liseré sleepers. These earrings, paved with emerald-cut diamonds set against black lacquer in white gold, added a sophisticated edge to her red carpet look. Felicity Jones Felicity epitomized classic sophistication in the Vendôme Liseré pendant earrings and bracelet. Both pieces were resplendent with diamonds and touches of black lacquer, blending timeless elegance with modern design. Tamara Kalinic Tamara Kalinic dazzled in an exquisite ensemble from the Serpent Bohème collection, featuring a stunning array of yellow gold and diamond pieces. She adorned herself with the Serpent Bohème S motif stud earrings, a single stud, and a striking 31-motif necklace, each paved with shimmering diamonds. Her look was completed with a multi-motif bracelet, a three-motif ring, and the bold L motif ring, all equally radiant in yellow gold and diamonds. This luxurious combination showcased the timeless elegance and craftsmanship of the Serpent Bohème collection. Eliane Umuhire Eliane captivated the crowd with Boucheron’s Serpent Bohème pendant earrings in yellow gold and diamonds. She paired them with the whimsical Wladimir, the Cat ring—featuring champagne and white diamonds, mother-of-pearl, quartz, tsavorites, and black sapphires. Her look was the perfect blend of playful elegance and refined artistry. Each of these stars not only graced the red carpet but became a living testament to Boucheron’s dedication to beauty, craftsmanship, and timeless elegance. In the world of luxury jewelry, Boucheron continues to set the standard, turning every appearance into a moment of artistry.

How to Get Glass Skin: A Beginner’s 6-Step Korean Beauty Routine by Rave Staff 7 May 2025 Have you ever found yourself captivated by the luminous skin of a K-drama star, quietly wondering about the secret behind it? If the world of Korean skincare feels like an intricate puzzle, filled with unfamiliar steps and terms, you’re not alone. Many of us have browsed countless routines, only to feel more lost. This guide was created to simplify that world, a thoughtful, beginner-focused introduction to K-beauty tailored for Dubai’s unique climate and lifestyle. This simplified 6-step Korean skincare routine captures the essence of K-beauty. While less elaborate than the iconic 10-step version, it remains deeply indulgent and remarkably effective. What Makes Korean Skincare Unique? At its core, K-beauty is about respecting your skin's rhythm. It’s not about quick fixes, but about layering lightweight, hydrating formulas that restore balance and enhance your natural radiance. In a city like Dubai, where sun, dryness, and pollution are constants, K-beauty provides a gentle yet transformative approach to daily skincare. The 6-Step Korean Skincare Routine Step 1: Oil Cleanser – Dissolve the Day An oil-based cleanser is the first essential step. It gently removes sunscreen, makeup, and impurities without stripping or tugging. Recommended: Banila Co Clean It Zero Cleansing Balm – AED 85 Heimish All Clean Balm – AED 80 The Face Shop Rice Water Bright Cleansing Oil – AED 65 Step 2: Water-Based Cleanser – The Double Cleanse Magic After melting away makeup and sunscreen with your oil cleanser, follow up with a water-based cleanser to sweep away any remaining residue, sweat, or dirt. This second cleanse is key to preventing breakouts, without drying out your skin. Recommended: COSRX Low ph Good Morning Gel Cleanser – AED 55  Innisfree Green Tea Foam Cleanser – AED 48  Neogen Real Fresh Foam Cleanser (Green Tea) – AED 85 Step 3: Exfoliation (2–3 Times a Week) – A Gentle Renewal Think of exfoliation as a reset button for your skin. Done two to three times a week, it helps lift away dead skin cells, unclog pores, and brighten dull areas, revealing a smoother, more even complexion. The key is to choose gentle formulas that refresh without irritation. Recommended: Some By Mi 30 Days Miracle Toner – AED 69  Peach & Lily Super Reboot Resurfacing Mask – AED 165  Dr. G Brightening Peeling Gel – AED 85 Step 4: Toner – Reset and Rehydrate After cleansing, the toner acts as the first layer of hydration. It helps rebalance your skin’s ph and allows the next steps, like serums and essences, to absorb more effectively. Look for soothing, alcohol-free formulas that nourish without irritation. Recommended:  Klairs Supple Preparation Unscented Toner – AED 89 Laneige Cream Skin Toner & Moisturizer – AED 125  Pyunkang Yul Essence Toner – AED 85 Step 5: Essence, Serum, or Ampoule – The Skin’s Treatment Phase Now it’s time to treat your skin with targeted ingredients. Whether you're looking to brighten dark spots, boost hydration, or smooth fine lines, this step delivers active ingredients where they’re needed most. Choose one based on your current skin goals. Recommended: COSRX Advanced Snail 96 Mucin Power Essence – AED 95 Missha Time Revolution First Treatment Essence – AED 145 Dear, Klairs Freshly Juiced Vitamin C Serum – AED 110 Step 6: Moisturizer + SPF (Day) / Sleeping Mask (Night) Seal in all the goodness with a final layer of moisture. During the day, use a lightweight cream followed by SPF, absolutely essential in Dubai’s intense sun. At night, switch to a richer cream or sleeping mask that works overnight to hydrate and repair. Recommended: Day Creams (Hydration + Barrier Support):  Belif The True Cream Aqua Bomb – AED 165 Etude House SoonJung 2x Barrier Intensive Cream – AED 95 SPF (Daily Protection Must-Haves): Purito Centella Unscented SPF 50+ – AED 85  COSRX Aloe Soothing Sun Cream SPF 50+ – AED 80 Night Creams/Sleeping Masks (Deep Repair): Laneige Water Sleeping Mask – AED 125 COSRX Ultimate Nourishing Rice Overnight Mask – AED 85 Sulwhasoo Overnight Vitalizing Mask – AED 250 Where to Buy Korean Skincare in Dubai and the UAE There’s no need to wait for international shipping. These trusted UAE retailers offer curated K-beauty selections and swift delivery: Tryano – Luxuriously curated skincare, including exclusive gift sets. Sephora Middle East – Stockist of Laneige, Dr. Jart+, COSRX and more. Noon & Amazon UAE – Ideal for discovering skincare staples and value bundles If you’re just getting started and don’t know where to begin, Tryano’s K-Beauty Box is the ultimate cheat code. It includes mini versions of bestselling K-beauty products, perfect for a trial before splurging. Plus, it makes for a cute gift! Gentle Guidance for Beginners in Dubai Always patch test- Dubai’s climate can amplify sensitivity, so it’s wise to introduce new products with care. Layer lightly- Especially in humidity, thin, breathable layers are more effective than heavy creams. SPF is non-negotiable- Even indoors, daily protection is essential. Be patient- Visible results typically take 4–6 weeks. With consistency comes a beautifully refined glow. If you're ready to upgrade your skincare game, K-beauty is a gentle, luxurious place to start. It's not just about the glow (though yes, you will glow). It's about slowing down, caring for your skin like you mean it, and finding joy in your routine.

Pioneering Change in Beauty: Meet NOVU Rituals — The UAE’s First Refillable Skincare Brand Born from Sustainability Introducing NOVU Rituals: The UAE's First Homegrown Refillable Sustainable Skincare Brand Pioneering Change in Beauty: Meet NOVU Rituals — The UAE’s First Refillable Skincare Brand Born from Sustainability Rave Staff 30 May 2024 Homegrown skincare brand, NOVU Rituals proudly emerges as the pinnacle of luxury and affordability in the UAE's skincare landscape, offering a revolutionary approach to skincare with the climate crisis on its conscience and mindfulness in its every move . Founded by the visionary Mary-Anne Maguire, NOVU Rituals is poised to challenge toxic beauty standards prevalent in today's society as it provides a reusable skincare system that reignites the connection between beauty, sustainability, and the power of nature. At the heart of NOVU Rituals lies a profound commitment to promoting self-love and enhancing self-worth through skincare that transcends surface beauty. Drawing upon her extensive experience in the global beauty and makeup industry, Mary-Anne Maguire introduces a brand that seamlessly marries quality with sustainability without the hefty price tag. Available for purchase from their dedicated website ( novurituals.com ), as well as Namshi, The Edit, and Sukun Wellness, Ras Al Khaimah, the NOVU Rituals line currently includes four unique products; cleanser (AED 100), toner (AED 85), glow serum (AED 250), and hydrate cream (AED 225) . Once the initial NOVU Rituals products are purchased, there is no need to throw away the gorgeous bottles as NOVU Rituals provides unique refillable pouches; with the cleanser refill for AED 80, toner refill at AED 68, the glow serum refill at AED 200 and the hydrate cream refill at AED 180 . The refill packaging is 100% recyclable and reusable, designed to require less energy to recycle and use up less space within the recycling process. For even better savings, customers can benefit from a 30% discount off the original product price when they sign up for the NOVU Ritual monthly refill subscription, available at checkout. The monthly subscription is flexible, with customers completely in control to skip, reschedule, edit, or cancel deliveries anytime, based on their needs. NOVU Rituals is driven by a mission to disrupt the throwaway culture of bathroom products to bring back the beauty of skincare when chic ceramic bottles and glass vials turned bathrooms into beauty apothecaries. NOVU pays homage to this golden era, reuniting the connection between beauty with the world’s. Every product is rooted in minerals and botanicals, captured in chic glass vials that represent a desire for a sustainable future, with a natural respect for Mother Earth. NOVU Rituals is consciously kind from skincare to worldcare. Every NOVU product is made from purposeful, high-performance ingredients that work together in harmony to achieve superior results, including; coconut oil, aloe vera, shea butter, sandalwood oil, acai berry, jojoba oil, lavender oil, bentonite clay, pomegranate, and rooibos tea . Crafted with high-performance vegan, organic, and naturally derived formulas, encapsulated in elegantly designed packaging, NOVU Rituals products are meticulously formulated to be without toxins , excluding dyes, parabens, synthetic fragrances, clogging oils, dyes, and SLS, ensuring a purity that resonates with discerning consumers. Moreover, the brand remains steadfast in its commitment to cruelty-free practices, with absolutely no animal-derived ingredients used in any of its formulations, epitomising luxury while advocating for a profound connection between individual beauty and the world at large. "Skincare is selfcare is worldcare," proclaims Mary-Anne Maguire , encapsulating the NOVU Rituals ethos. Continuing to look to the future in its sustainable development, NOVU Rituals is working with its manufacturers to design plastic-free packaging for their refills, set to launch in 2025. By offering affordable luxury skincare, NOVU Rituals redefines accessibility in the realm of sustainable beauty, inviting individuals to indulge in premium skincare experiences at a competitive price point without compromising on quality or values. Discover more about NOVU Rituals and explore the range of sustainable skincare solutions at https://novurituals.com/ and @novurituals .

RIOBELO Launches Groundbreaking 20-Minute Hair Treatment in the Middle East RIOBELO Brings Pioneering 20-Minute Hair Treatment Technology to the Middle East RIOBELO Launches Groundbreaking 20-Minute Hair Treatment in the Middle East Rave Staff 6 Aug 2024 RIOBELO, the esteemed Brazilian hair cosmetic brand, is thrilled to announce the official launch of its new generation products to the Middle East. Renowned for its innovative and authentic Brazilian hair treatments, RIOBELO brings premium, efficient, and accessible solutions to a new audience, offering its expertise in hair care to the region. Founded on a commitment to authenticity and high-quality ingredients, RIOBELO combines avant-garde technology with a dedication to sustainability. Each product is crafted using 100% raw Brazilian materials to deliver premium hair care solutions for both salon and home use, ensuring consistently beautiful results. The offerings cater to a diverse range of needs, with key product lines for normal and curly hair, as well as blonde and colored hair. At the heart of RIOBELO’s innovation is its pioneering 20-minute only™ technology, which allows for exceptional results in a remarkably short time. This cutting-edge technology, combined with the highest quality environmentally friendly ingredients, ensures that RIOBELO’s products are not only effective but also safe and sustainable. Enriched with vitamins and minerals from indigenous Brazilian fruits like Maracuja and Acai, each of RIOBELO’s products are formaldehyde-free, vegan, and cruelty-free creating stronger, more resistant, vibrant, and silky smooth hair. Some of RIOBELO’s standout products from its line include the Maracuja Home Care After Treatment Hair Kit which combines three steps : shampoo, conditioner, and a repair mask. This kit cleanses, softens, hydrates, and nourishes hair through unique technologies blended with beneficial properties of fruit extracts. The Smoothing Hair Protection Spray for dyed hair is another product that offers protection against the harmful effects of hair styling with its balanced mixture of thermal protection and anti-frizz technology, ensuring hair remains healthy and shiny. Lastly, the best-selling product Brazilian Professional Hair Protein Kit for normal and curly hair provides a three-step invigorating treatment that delivers salon-quality results in the comfort of home. RIOBELO prides itself on its dedication to reduce environmental impact and uphold social responsibility. The brand works closely with suppliers to uphold human rights, empower communities through investments in development projects, and respect biodiversity by preserving natural resources. In addition, by implementing sustainable practices, such as recyclable packaging materials and initiatives to reduce its environmental footprint, RIOBELO is committed to combating climate change and optimizing energy consumption. As RIOBELO debuts in the UAE, it continues its mission to bring the vibrant beauty of Brazil to a global audience. Alaa Kara Ali, CEO and Founder of RIOBELO, expresses his enthusiasm for this launch, stating, "We are delighted to bring RIOBELO to Dubai and share the wonders of Brazilian hair care with the local community. " Lucas Milanez, Managing Director of RIOBELO, adds, "We embrace diversity and individuality, celebrating creativity in bringing practical solutions that shape the future of hair care treatments. Our Brazilian roots and culture are integral to who we are, and we are incredibly proud to share our heritage with the UAE." To commemorate RIOBELO's official launch in the UAE, the brand is introducing the RIOBELO Academy, a complimentary course program alongside a certification for hair professionals in both Arabic and English. This course will allow individuals to explore the fundamentals of hair science through three comprehensive modules. It will delve into the transformative power of Brazilian Protein Treatment, in-depth insights into the workings of RIOBELO products, understanding specific hair types for personalized care, mastering the art of hair straightening, and enhancing entrepreneurial skills in hairdressing. With a focus on innovation, quality, and sustainability, RIOBELO is poised to set new standards within the luxury hair care market in the region.

KOSAS Redefines Beauty: A Bold Debut in the Middle East The Beauty Game Changes: KOSAS Explodes Onto the Middle Eastern Scene KOSAS Redefines Beauty: A Bold Debut in the Middle East Rave Staff 10 Sep 2024 Beauty enthusiasts, rejoice! Kosas, the clean beauty brand that has taken the world by storm, is now officially available across the Middle East. Known for its viral popularity on TikTok and adored by celebrities like Hailey Bieber, Kim Kardashian, and Kylie Jenner, Kosas offers a unique blend of glam and skincare. Thanks to Sephora, this beloved LA-based brand has made its grand debut, bringing its revolutionary products to the region’s makeup lovers. Kosas is now available both online and in-store across Sephora locations in the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait. With its cult-favorite offerings finally within reach, beauty fans are ready to explore the brand’s high-performance products that deliver both artistry and skincare benefits. Kosas is redefining beauty with its "Comfy Glam" concept. Whether you're aiming for a natural glow or a full-on glamorous look, Kosas has you covered. The collection celebrates glowing, healthy skin as its foundation, paired with full, fluffy brows, juicy lips, and captivating eyes. Each product helps you feel as comfortable in your skin as you are stylish, offering long-lasting results that never compromise on performance. At the heart of Kosas lies a philosophy that makeup should do more than enhance your appearance—it should also care for your skin. Every Kosas product is formulated with nourishing ingredients that deliver measurable skincare benefits. From hydrating and plumping to smoothing fine lines, Kosas makes sure that while you’re wearing makeup, you’re also improving the health of your skin. Perfect for sensitive skin and dermatologist-tested, it’s a brand that’s built to keep you looking radiant from within. For Kosas founder Sheena Zadeh-Daly, the brand's launch in the Middle East is a deeply personal milestone. Inspired by her Middle Eastern roots, Sheena embraces the region’s rich culture of beauty and self-expression. “Launching Kosas in the Middle East feels like a natural step,” she says. “This region celebrates individuality and strength, and I am thrilled to see how Kosas will empower people to feel comfortable in their skin and enhance—not hide—who they are.” Kosas is now ready to be part of your beauty journey, offering products that combine luxury, performance, and skincare all in one. With its arrival at Sephora, Kosas is here to redefine beauty for a new generation across the Middle East.