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A$AP Rocky Named Ray-Ban's First-Ever Creative Director A$AP Rocky Takes the Helm as Ray-Ban's First Creative Director A$AP Rocky Named Ray-Ban's First-Ever Creative Director by Rave Staff 11 March 2025 Ray-Ban, the iconic eyewear brand synonymous with style and cultural relevance, has officially appointed fashion innovator and entrepreneur A$AP Rocky as its first-ever Creative Director. This groundbreaking partnership signals a new chapter for Ray-Ban, blending its rich heritage with Rocky’s forward-thinking vision. As a trendsetting figure in both the music and fashion industries, A$AP Rocky brings his distinct flair to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image and design. A$AP Rocky, born Rakim Mayers, has been a cultural force since he emerged onto the scene in 2011. With billions of streams and numerous award nominations under his belt, his influence has transcended music, making him a recognized style icon and creative entrepreneur. Now, as the Creative Director of Ray-Ban Studios, the platform founded in 2016 to celebrate the power of music and stories of courageous artists, Rocky steps into a new role that fuses his passions for music, fashion, and storytelling. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky, reflecting on the opportunity to join the Ray-Ban family. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.” The appointment marks a pivotal moment in Ray-Ban’s evolution. For nearly 80 years, the brand has been worn by the world’s most influential musicians, artists, and actors, shaping cultural movements with each generation. A$AP Rocky’s arrival signals a blending of Ray-Ban’s classic legacy with his avant-garde influence, creating the perfect synergy between tradition and modernity. As Creative Director, A$AP Rocky is set to bring fresh, bold ideas to life, starting with the upcoming Blacked-Out Collection . This collection reimagines Ray-Ban’s iconic Mega frames, elevating them with gold-plated details and ultra-black lenses. The new lens type will redefine the look and feel of Ray-Ban’s most recognizable designs, offering a sleek, modern aesthetic that speaks to both classic style and contemporary edge. But Rocky’s influence will extend beyond eyewear design. He will be integral in directing global campaigns, redesigning Ray-Ban stores, and seamlessly blending the worlds of music, fashion, and the arts. Rocky’s approach to creativity is about more than just design—it’s about telling stories and creating experiences that resonate with a new generation of style-conscious consumers. "Ray-Ban transcends the eyewear industry; it's not just a brand, it’s a lifestyle," says Ray-Ban President Leonardo Maria Del Vecchio. "For nearly 80 years, the brand has been on the faces of the most iconic musicians, artists, actors, and heroes—shaping and re-shaping the status quo, leading cultural revolutions all the time. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!"

ORLOV Unveils Its Iconic Heritage in Dubai’s Opulent Jumeirah Marsa Al Arab ORLOV Brings Its Timeless Legacy from Monaco to Dubai's Luxe Realm at Jumeirah Marsa Al Arab ORLOV Unveils Its Iconic Heritage in Dubai’s Opulent Jumeirah Marsa Al Arab Rave Staff 15 March 2025 ORLOV, the renowned Monaco-born jewelry house, has officially opened its first standalone boutique in the Middle East at the luxurious Jumeirah Marsa Al Arab Hotel, Dubai. This grand debut brings ORLOV’s exceptional high jewelry masterpieces and celebrated collections to a discerning global clientele in the region, marking a new chapter of timeless elegance and craftsmanship. With an artistic vision rooted in nature’s raw beauty and cultural heritage, ORLOV’s designs transcend traditional jewelry, offering bold, statement pieces that celebrate individuality and sophistication. Each piece is meticulously handcrafted in Italy, blending intricate motifs, material contrasts, and geometric elegance. Iconic creations such as crocodile scales, zebra stripes, and fluid organic forms define the brand’s signature style. The boutique itself is an immersive reflection of ORLOV’s world, designed to showcase its complete range of exquisite jewelry. From dazzling high jewelry pieces to bespoke creations, the space embodies exclusivity, luxury, and ORLOV’s deep-rooted commitment to storytelling through craftsmanship. “Dubai is a city of luxury and artistry, and we are thrilled to bring our first boutique to such an inspiring destination,” said Angela Orlova, Creative Director and Co-Founder of ORLOV. “This boutique marks a new era for us as we continue to redefine the art of jewelry-making with our signature blend of bold innovation and traditional expertise.” Since its founding in 2011, ORLOV has established itself as a symbol of timeless sophistication, and this boutique further strengthens its presence in the global luxury market. Now, jewelry enthusiasts in Dubai have the opportunity to experience ORLOV’s extraordinary creations firsthand—a fusion of heritage, artistry, and modern innovation. The ORLOV boutique at Jumeirah Marsa Al Arab is now open to visitors, inviting them to discover a world of unparalleled beauty and masterful craftsmanship.

Explore the New Guerlain Flagship Boutique at Riyadh Park Guerlain Riyadh Park: Inside the Newly Reopened Flagship Boutique Explore the New Guerlain Flagship Boutique at Riyadh Park by Rave 23 November 2024 Guerlain, the iconic French luxury house, has proudly reopened its Riyadh Park Flagship Boutique, marking a significant milestone in the brand's presence in Saudi Arabia. The grand reopening event was a celebration of beauty, innovation, and the fusion of French elegance with Arabian allure. The event was graced by the presence of Guerlain Master Perfumer, Thierry Wasser, and CEO of Riyadh Park Mall, Abdullah Al Tamimi, who joined esteemed guests including artist and jewelry designer Nadine Kanso and Saudi-based talent Nathalie Fanj. The evening was filled with captivating experiences, including a preview of Guerlain's latest collections, guided by the brand's expert team. The newly renovated boutique offers an immersive experience, showcasing Guerlain's exquisite range of fragrances, skincare, and makeup. The interior design, inspired by the brand's Parisian heritage, creates a sophisticated and inviting atmosphere. Guests can indulge in personalized skincare consultations, bespoke fragrance experiences, and professional makeup sessions, tailored to their individual needs. The Guerlain Facialist Suite, located within the boutique, is a sanctuary of well-being. Expert facialists offer personalized treatments using Guerlain's iconic products, such as the Abeille Royale and Orchidée Impériale collections. These treatments are designed to rejuvenate, hydrate, and enhance the skin's natural beauty. Guerlain's commitment to customization extends beyond skincare. The boutique offers a range of personalization options, including bespoke fragrance creation. This unique service allows clients to create their own signature scent, capturing their individual style and preferences. With its stunning design, expert services, and exclusive products, Guerlain's Riyadh Park Flagship Boutique sets a new standard for luxury retail experiences in Saudi Arabia.

Rave Recommends: Must-Have Seiko Watches That Define Timeless Style Rave Recommends: The Best Seiko Watches You Need to Know About Rave Recommends: Must-Have Seiko Watches That Define Timeless Style Khadija Husain 20 September 2024 In the realm of horology, Seiko holds a special place, and it’s not just because of its long history. If you’ve spent even a little time exploring the world of watches, you know that Seiko is more than just a brand—it's a gateway to precision, innovation, and, frankly, some of the most versatile timepieces out there. Whether you're hunting for an affordable entry-level automatic or ready to drop serious cash on a luxury piece, Seiko has something for every collector, no matter your budget or taste. So, if you're new to Seiko or just want a deeper dive into what makes this Japanese brand so iconic, sit tight. We’re about to explore some of Seiko's most impressive models, from the daily-wear heroes to the pinnacle of luxury. Oh, and we’ll cover how to snag one for your collection. The Seiko Story Founded by Kintaro Hattori in 1881, Seiko started as a small Tokyo watch shop. Fast forward to the late '60s, and Seiko shook the world with the first quartz watch, the Seiko Astron , marking the beginning of an era. But Seiko didn't stop there. Over the decades, they’ve continually reinvented themselves, pushing boundaries with every new collection. From automatic movements to spring drives and the iconic quartz revolution, Seiko is a legend—and it’s one that keeps evolving. Our Top Picks: Seiko 5 Sports: The Affordable Classic If you're just starting your Seiko journey, the Seiko 5 Sports is where it’s at. This is the watch that made Seiko famous in the automatic category, offering solid build quality, dependability, and style without breaking the bank. Think of it as the best “first automatic watch” for any collector. Price Range : Around $200–$300, making it an absolute steal. Why You Want It : It's the ultimate gateway to automatic movements, perfect for daily wear, and with a price that’s impossible to ignore. Seiko Prospex: Built for Adventure For those who live life on the edge, Seiko’s Prospex range is practically legendary. These watches are tough, reliable, and stylish, with a focus on diving. But Prospex isn’t just for divers. They’ve also got a range of field and pilot watches. The Seiko Prospex Turtle SRP777 is particularly iconic—massive on the wrist but ridiculously comfortable. Price Range : $500–$3,000, depending on the model and features. Seiko Presage: Dress Watch Excellence If you’re more about the elegance of a perfectly made dial, then the Seiko Presage collection is where you should look. From enamel dials to handcrafted textures, these watches scream sophistication without screaming prices. Price Range : $400–$2,000. The Star : The Presage Classic Time is a true head-turner. It’s chic, it’s fun, and it’s a serious conversation piece. Grand Seiko: The Pinnacle of Luxury Let’s talk Grand Seiko , the crown jewel of Seiko's empire. If you’ve got the budget, Grand Seiko is where you get unparalleled craftsmanship, Spring Drive movements, and stunning, minimalist designs. Think of it as Japan’s answer to Switzerland’s finest, but with its own unique flair. Price Range : Anywhere from $5,000 to upwards of $15,000. Why You Need One : Grand Seiko offers some of the best finishing and technical innovation you’ll find anywhere in the watch world.

5 Must-Do Saudi Experiences to Add to Your Bucket List This Summer #ColourYourSummer in the Heart of Arabia by Rave Staff 3 Jun 2025 Get ready to pack your bags and your excitement, because Saudi, the Heart of Arabia, has a summer calendar sizzling with once-in-a-lifetime experiences. From vibrant coastal festivals to mountain escapes and stargazing in the desert, this is where ancient culture meets world-class entertainment. And if you’re wondering what Saudi is really like, think stunning landscapes, warm hospitality, and a spirit of discovery that pulls you right in. Here are five unforgettable events to help you #ColourYourSummer in 2025. Level Up at the Esports World Cup 2025 in Riyadh Summer just got a major upgrade. The Esports World Cup 2025 is landing in Riyadh from July 7 to August 24 at Boulevard Riyadh City, and it’s breaking all the records. Expect over 2,000 elite players, 25+ global games, and a jaw-dropping $70 million prize pool. But it’s more than just competition. Think interactive zones, meet-and-greets with gaming icons, themed pop-ups, and all-day family fun. Whether you’re a gamer or just in it for the thrill, this event will definitely colour your summer with action. Soak Up Jeddah Season’s Coastal Cool Jeddah Season is pulling out all the stops this summer, from the glittering Jeddah Yacht Club to immersive experiences at City Walk and historic vibes in Al Balad . Add to that concerts, foodie adventures, art shows, and a cool sea breeze, and you’ve got yourself a season you won’t forget. Don’t miss: Forest Wonder (July 9 – August 22): An eco-themed adventure that brings nature to life. Circus 1903 (June 7 till June 11) : A vintage-themed spectacular with elephants, acrobats, and old-school circus charm West Coast Festival (July 1st – September 24): Beachside vibes, local food stalls, and live music along Jeddah’s coastline · Jeddah Shopping Festival (July 1 – August 31): Exclusive drops and unbeatable deals. In other words: your seaside summer just got a cultural upgrade. Catch the Mountain Breeze in Aseer Season If your summer needs a breath of fresh air, literally, head to Aseer . At 3,000 meters above sea level, this misty green region is a paradise of cool weather, colorful festivals, and unbeatable views. This season, don’t miss: Art Street in Abha and Al Muftaha Village : Where Saudi’s creativity explodes in every corner. Al-Qatt Al-Aseeri Workshops: At the Fatima Museum in Rijal Alma , get hands-on with this UNESCO-recognized art form. Al Habala Park and Sky Village : For ziplining, hiking, and mountain-top cafés. And of course, Rijal Alma , a historical gem perfect for culture lovers and Instagram feeds. Discover Hidden Luxury on the Saudi Red Sea Imagine this: kayaking through mangroves, e-foiling over glassy waters, diving into coral gardens, and watching the sun dip behind the horizon from your overwater villa. That’s the Saudi Red Sea , and it’s redefining paradise. Hit up: Shebara Resort : Orb-like villas, moonlight massages, and wildlife encounters. Desert Rock : Adrenaline-filled adventures carved into sandstone. Sailing, Windsurfing, and Kayaking: Explore over 90 untouched islands on your terms. Trust us, this is where beach bliss meets bold adventure. Unlock the Magic and Scents of Taif This summer, swap ordinary for extraordinary in Taif , Saudi’s mountain-side city bursting with heritage, fragrance, and must-do moments. From royal palaces to rose-filled factories, this city is packed with experiences you’ll want to write home about (or post about, let’s be real). Here’s what’s blooming in Taif this summer: Rose Product Factories : Get a behind-the-scenes look at how Taif’s iconic roses are turned into luxurious oils, waters, and perfumes. Yes, it smells that good. Kaaki Palace : A hidden architectural gem where Roman elegance meets Hijazi charm, perfect for history buffs, design lovers, and Instagram shots. Arruddaf Park: Live music, dancing fountains, and late-night vibes wrapped in green open space. This is your go-to for feel-good evenings under the stars. Wahba Crater : Make the short road trip to this jaw-dropping volcanic site that’s 3,000 meters wide and 380 meters deep, part adventure, part photo op, and all wow. Taif is more than a pretty face; it’s culture, nature, and sensory overload in all the right ways. So, what’s your summer vibe? Whether you’re chasing mountain mist, diving deep into the Red Sea, or dancing in the desert, Saudi has a season that’s bursting with color, culture, and unforgettable moments. This year, don’t just travel, #ColourYourSummer! To learn more and plan your trip, visit the Visit Saudi website. Images supplied & feautre image courtesy: @Abdulrhman Alkhnaifer/ Unsplash

The Go-To Destination for Brazilian Shapewear That Fits, Flatters, and Moves With You by Khadija Husain 26 September 2025 In the intense heat of a Dubai afternoon, fashion can seem like a delicate balancing act. Women strive to layer elegance over modesty, aiming for looks that are both effortless and flattering. For years, one essential piece was missing from this equation: shapewear that not only concealed but enhanced; that didn’t restrict, but empowered. Introducing METRO BRAZIL , the GCC’s leading e-commerce platform for authentic Brazilian shapewear. Established in 2017 by Alaa Kara Ali, the platform introduces Brazil’s expertise in shapewear design to a market with distinct fashion needs. “Shapewear shouldn’t just support,” Alaa states, “it should empower women through comfort, style, and performance.” Today, METRO BRAZIL is more than an online store; it’s a thoughtfully curated gateway to garments that transform how women dress, move, and feel. Alaa’s journey is rooted in over 20 years of cross-continental experience spanning Brazil and the Middle East. From e-commerce to investment, he’s navigated industries that demand an understanding of consumer behaviour and trends. This perspective allowed him to identify a clear gap in the GCC market. “While shapewear had global recognition, women in the region didn’t have access to high-quality, fashion-forward Brazilian designs,” he explains. “I wanted to change that.” What sets Brazilian shapewear apart is its unique philosophy. Unlike traditional shapewear, which prioritizes concealment, Brazilian designs celebrate the silhouette, blending fashion with function. METRO BRAZIL takes this further by combining advanced textiles, such as Amni Soul Eco, Sensil, and Emana Technology, with innovative construction that sculpts, supports, and moves with the body. “It’s about visibility, confidence, and movement,” says Alaa. “Our pieces feel like a second skin, enhancing curves without sacrificing comfort.” From sculpting bodysuits to modern corsets and curve-defining essentials, METRO BRAZIL’s collections are curated to meet real-world needs while maintaining runway elegance. Every garment is breathable for high-heat climates, inclusive in sizing, and offered in skin-tone-aware palettes, ensuring women of all shapes and styles can find their perfect fit. Dubai’s unique intersection of modest fashion, luxury sensibilities, and dynamic social lifestyles means shapewear here must do more than sculpt; it must perform. METRO BRAZIL became the region’s first e-commerce platform dedicated to premium Brazilian shapewear, offering pieces that remain invisible under layers yet comfortable enough for daily wear, office meetings, and evening events. “The defining moment was realising how much women wanted shapewear that could be expressive as well as functional,” Alaa recalls. “When we saw demand for garments that perform in high-heat climates and cater to every body type, it became clear the market was ready.” Having personally tried several items from the Lift Collection, I can vouch for their balance. The Emana Instant Sculpting Built-In Bra Full Body, for instance, not only shapes curves with ease but also remains breathable and supportive, even under Dubai’s midday sun. Utilizing advanced polyamide microfiber technology and embedded bioactive crystals, it stimulates microcirculation and reduces the appearance of cellulite, showcasing the kind of innovation METRO BRAZIL promotes. Other popular items, such as the Lift High Waist Adjustable Straps Panty, Lift Waist Slimming Shaping Bermuda, and Make Up Skin Natural Shaping Bra, effortlessly combine practicality with elegance. Whether attending a high-profile event or managing daily routines, these pieces enhance the silhouette without feeling restrictive. METRO BRAZIL’s collections are designed to be seen, not hidden. Seasonal drops explore rich colour stories from earthy neutrals to jewel tones, marrying runway inspiration with real-life versatility. Each selection is carefully assessed for fashion, comfort, and adaptability, ensuring that every piece meets the region's lifestyle’s high standards. Alaa elaborates, “We focus on fabrics and designs that are breathable, hypoallergenic, and biodegradable, offering long-term benefits for the skin. Every piece must be inclusive, adaptable, and elegant enough to satisfy luxury expectations.” For Alaa, shapewear is no longer just an undergarment; it’s an expression of lifestyle and confidence. “The future of shapewear in the UAE is about being both expressive and functional. It’s no longer a hidden layer, it’s part of everyday style,” he says. Inclusive sizing, skin-tone-aware palettes, and garments tested for high-heat climates are transforming shapewear into a lifestyle essential. From my perspective, this philosophy is what sets METRO BRAZIL apart. Wearing the pieces, I felt both supported and confident, a combination rarely achieved in shapewear. It’s this fusion of fashion, comfort, and empowerment that the platform consistently delivers to women in the region. As the shapewear market evolves, METRO BRAZIL’s approach reflects broader trends: breathable fabrics, adaptive fits, and inclusive designs that encourage women to embrace their silhouettes intentionally. Whether it’s for a day at the office, a night out, or simply feeling confident in one’s own skin, shapewear has moved from hidden layer to lifestyle essential, and METRO BRAZIL is leading the way in the GCC. Explore the full collection, visit https://metrobrazil.com .

The It-Girl Haircare Blueprint: Your Luxe DIY Guide to Silky, Camera-Ready Locks The It-Girl Routine: Discover the Ultimate DIY Haircare Guide for You The It-Girl Haircare Blueprint: Your Luxe DIY Guide to Silky, Camera-Ready Locks by Khadija Husain 13 Dec 2024 Let’s face it, we all want that flawless, effortless hair look that our favorite “It Girls” like Maddison Beer, Sabrina Carpenter, and Hailey Bieber pull off so seamlessly. But with endless options and an avalanche of recommendations, it can feel overwhelming. Where do you even begin? Before making any drastic decisions (like chopping all your hair off—please don’t!), why not start with simple, effective at-home treatments? Dr. Shruti Kakar, an Aesthetic Dermatologist & Expert Consultant at Vatika, shares her top DIY haircare tips to help you achieve healthy, Instagram-worthy hair year-round. Shampoos: The First Step to a Great Haircare Routine The foundation of any great haircare routine starts with the right shampoo. Harsh shampoos with strong chemicals or sulfates can strip your scalp and hair of their natural oils, leaving your strands dry, brittle, and prone to damage. To maintain a healthy scalp and shiny, strong hair, begin with a mild shampoo that’s gentle on both the scalp and hair. How to: When selecting a shampoo, look for formulas labeled “sulfate-free” or “for sensitive scalp.” Sulfates, commonly found in most shampoos, are surfactants that create foam, but they also remove essential oils that keep your hair hydrated and protected. By using a mild, sulfate-free shampoo, your hair will thank you by staying moisturized, soft, and shiny! Don’t Skip Conditioner—Your Hair Needs It! How many of us actually remember to condition our hair thoroughly after shampooing? It can feel like an extra step we just don’t have time for, right? Well, not quite. Shampooing cleanses your hair, but it also opens the hair cuticles, which can strip away moisture. That’s where conditioning steps in, to restore and lock in the hydration your hair craves. How to: After shampooing, gently squeeze out excess water from your hair. Apply conditioner primarily to the ends, where hair tends to be driest. Avoid applying it directly to your scalp, especially if you have fine or oily hair. Let the conditioner sit for at least 3-5 minutes to allow it to penetrate and hydrate effectively. Pro Tip: For curly or frizzy hair, leave-in conditioner is a game changer. Apply it to damp hair, working it through from roots to ends. This helps define curls, smooth frizz, and protect against humidity. Post-Shampoo Hot Oil Treatment: Your At-Home Spa Day You’ve probably heard a lot about the benefits of hot oil treatments, and for good reason! They are an excellent way to nourish your scalp and hair, restoring moisture and boosting shine. But have you tried a post-shower hot oil treatment? Shampooing can strip away your hair’s natural oils, so it’s essential to replenish them immediately afterwards. Vatika’s Hammam Zaith is a product packed with natural ingredients like almond oil, coconut, lemon, and garlic. How to: After shampooing, apply a generous amount of Vatika Hammam Zaith to your damp hair. Massage it into your scalp and work it through to the ends. Then, wrap your hair in a warm towel for 15-20 minutes. The heat opens your hair cuticles, allowing the nourishing ingredients to sink deeply into your scalp. Afterwards, rinse thoroughly to reveal shiny, healthy hair. Customized Haircare: One Size Doesn’t Fit All Finding the perfect hair oil is like choosing the right coffee shop—it’s all about the blend! Your hair type dictates which oils work best, so getting the mix just right is crucial. Lighter oils like argan or jojoba are great for fine hair, while thicker oils like coconut or almond are better suited for coarser strands. How to: For thick, frizz-prone hair, mix almond oil with sesame and coconut oils. This blend deeply hydrates, adds shine, and tames frizz. If your hair is finer and you’re looking for volume, blend lighter oils like coconut, castor, and henna. You’ll be amazed at how much healthier and more vibrant your hair feels. Wake Up with the Perfect Hairdo You’ve probably seen those TikToks of people wrapping their hair in silk scarves before bed—and it’s not just a trend! Protecting your hair while you sleep can be a game-changer. This simple step helps prevent breakage from friction, minimizes frizz, and retains moisture for soft, shiny, and manageable hair. How to: Before bed, apply a small amount of your favorite oil (like argan or coconut) or a lightweight leave-in conditioner. Gently comb through to distribute the product evenly. Then, wrap your hair in a silk scarf or wear a silk bonnet. This method is especially beneficial for curly or textured hair, as it maintains natural curl patterns and reduces frizz. Dr. Shruti Kakar Top Secret “It Girl” Haircare Tips (For Serious Contenders Only) Hot Water? No Thanks: Hot water is a hair villain. It strips your hair of its natural oils, leaving it dry and dull. Instead, rinse with lukewarm or cool water to keep your locks shiny and healthy. Eat a Balanced Diet: You can’t expect fierce hair without proper nourishment. A diet rich in vitamins and minerals is essential. Include foods high in protein, iron, omega-3 fatty acids, and vitamins A, C, and E to support hair growth and strength. Give Your Hair a Break: Heat styling tools, chemical treatments, and tight hairstyles can damage your hair over time. Try to minimize the use of blow-dryers, straighteners, and curling irons. When using them, always apply a heat protectant spray. There you have it! These DIY haircare tips are fun, easy, and incredibly effective. Whether you’re adding a nourishing hot oil treatment, giving your scalp some love, or locking in moisture, these techniques will keep your hair looking healthy and shiny all year long. The best part? You don’t need to break the bank to achieve a red-carpet-worthy look. With just a little time and care, you can give your hair the attention it deserves—all from the comfort of your home.

The Blush That Knows You Better Than You Know Yourself From Jet Black to Bubble Pink—This Blush Adjusts to You The Blush That Knows You Better Than You Know Yourself by Khadija Husain 10 Jul 2025 Some beauty trends are all about the finish—dewy vs. matte, sculpted vs. soft. But 2025's most interesting complexion trend is more about chemistry than coverage. Enter: the pH blush . This buzzy product type has been making waves on TikTok and backstage beauty tables alike. It’s designed to adapt to your skin’s natural pH level, delivering a unique pink tint that’s meant to look like your own natural flush—but better. Think personalised makeup without the guesswork. Now, Dubai-based brand Barkha Beauty has brought its own take on the trend to the UAE market, and it’s already turning heads. Their Bubble Pink pH Colour Changing Blush comes in an unexpected black balm format that transforms into a soft, custom pink on contact with your skin. The shock factor is real—black to pink?—but it’s not just a gimmick. It’s skincare-driven colour with real payoff. So, What Is a pH Blush? Here’s the science in simple terms. pH blushes react to the acidity of your skin—something that slightly varies from person to person—creating a colour shift when applied. This reaction causes the product to shift in tone, usually within the pink spectrum, to mimic the kind of flush you’d naturally get from a workout, a first date, or a brisk walk in the Dubai sun. Unlike traditional blushes that offer one static shade, pH blushes adapt to the wearer, making them especially popular for those who struggle to find a universally flattering hue. No two applications look exactly the same, which makes the product feel personal, even a little intuitive. Inside Barkha Beauty’s Take on the Trend Founded by Indian entrepreneur Barkha Shewakramani, Barkha Beauty has already earned a cult following for its clean, gender-neutral approach to beauty. With the Bubble Pink pH Blush, the brand moves into complexion products—but stays true to its roots: skincare-first formulas, inclusive design, and minimal fuss. What sets this blush apart is its balm-to-blush texture and its ingredient list, which reads like a skincare routine: Hyaluronic Acid for hydration, Coconut and Argan Oils for nourishment, Apple and Arnica Oils to calm, and Shea Butter to seal it all in. It glides on smoothly, blends out effortlessly, and leaves a finish that’s neither too glossy nor too matte—just skin-like, with a natural glow. And yes, it’s multi-use. You can pat it onto cheeks, dab it on lips, and even swipe it over eyelids for a monochrome, editorial-style tint. The pigment builds beautifully, but the colour always stays soft—never clownish. The Real Appeal? It’s Foolproof. This is the kind of product you can apply in the back of a car, on a beach, or five minutes before a Zoom call. No brush needed, no blending drama. Just a creamy tint that appears out of nowhere and somehow looks like it’s been there all along. In a region like the UAE—where the heat can be unforgiving and heavy makeup doesn’t always hold up—this product makes sense. It’s light, breathable, and won’t cake or clog pores. And because the pigment adjusts to you , you don’t have to worry about undertones or seasonal shade shifts. Plus, there’s something satisfying—almost nostalgic—about watching the black balm shift shades on your skin. It feels like magic, minus the mess. Where to Buy The Bubble Pink pH Colour Changing Blush retails for AED 105, available online at barkhabeauty.com , nysaa.com , and at Nysaa stores across the UAE.

How Light Therapy Quietly Rewired My Skincare Routine by Khadija Husain 28 Jan 2026 I'll admit it: I was skeptical. Another beauty gadget promising revolutionary results? I've been burned before by products that looked impressive but delivered little more than empty promises and buyer's remorse. But three months ago, when the Beautifect LED Mask landed on my desk, something made me pause. Maybe it was the timing—my skin needed help. Maybe it was curiosity about whether at-home LED technology had finally caught up to the professional treatments I'd been getting at the salon. Either way, I decided to commit to a proper test: 90 consecutive days, 15 minutes every night. What I discovered surprised me. But first, let me explain why LED light therapy isn't just another wellness trend—it's backed by decades of scientific research. What Is LED Light Therapy? The technology first emerged in the 1960s when NASA began researching LED lights to promote plant growth in space, but scientists soon discovered its remarkable effects on human tissue. Originally developed and used in medical settings to accelerate wound healing and repair damaged skin tissue, light therapy quickly caught the attention of the dermatology world. Today, it's earned its rightful place as a go-to treatment in dermatologists' offices and skincare clinics worldwide, addressing everything from stubborn breakouts to persistent redness and signs of ageing. Different wavelengths of light penetrate the skin at varying depths, triggering specific cellular responses that promote healing, renewal, and rejuvenation. When LED lights targeting skin concerns were first introduced, it was an in-salon-only offering. But thanks to the swift development of technology, LED face masks have become a popular addition to our at-home skincare routines. Understanding Light Wavelengths: What Each Colour Does Different wavelengths serve unique purposes, and knowing which lights you need makes all the difference. Red : Supports the production of collagen, which helps provide support and structure to the skin. Red light is used to help reverse some of the signs of ageing, and some studies suggest it may be useful for certain types of hair loss. Amber : Helps those with sensitive skin struggling with redness and flushing as it works to increase cellular growth, which promotes skin healing and soothes inflammation. However, it's not found in many at-home options. Green: A saviour for those struggling with age spots or hyperpigmentation, this light helps brighten the skin and can be used to treat broken capillaries and dark under-eye circles. Blue: Helps manage inflammation and destroys the species of bacteria on the skin that are most prevalent in acne. It also helps reduce oil production. Infrared: Potentially the most commonly talked about from our list of colours, this light is built for tackling fine lines and wrinkles and increasing collagen density. Purple: Combines red and blue wavelengths to deliver a dual-action approach, helping to heal acne-prone skin while simultaneously working to reduce the appearance of scarring. This combination makes it particularly effective for those dealing with active breakouts and lingering post-acne marks. Cyan: Helps calm stressed and irritated skin by reducing inflammation and supporting the skin's natural healing processes. This makes it ideal for post-treatment care or recovery from environmental damage, helping to restore balance and comfort to compromised skin barriers. White: Penetrates deeply into multiple skin layers to help tighten enlarged pores, promote comprehensive tissue repair, and boost overall skin clarity. Often considered a full-spectrum option, white light can address multiple concerns simultaneously, making it a versatile choice for general skin rejuvenation. Why the Beautifect LED Mask Stands Out While there are numerous LED masks on the market, Beautifect stayed true to its wellness roots and integrated its percussive techniques into the face mask. "When design, science, and beauty work in harmony, everything feels effortless. This is more than skincare; it's a moment of quiet confidence powered by light," said Dr. Tara Lalvani, Founder and CEO of Beautifect. The mask is embedded with 78 high-density 4-in-1 LED bulbs and seven light modes. It delivers two key wavelengths of light: 639.6nm red and 854.5nm near-infrared ("nm" refers to nanometer, the unit wavelengths are measured in). Red light is brilliant for stimulating collagen and elastin production, boosting circulation, calming redness and inflammation, and promoting a healthy healing response. Meanwhile, infrared works on cellular health, increasing energy production in our cells, further calming inflammation, and supporting healing and collagen production on a deeper level. When combined, the two work synergistically to create a luminous, fresh glow on the surface of the skin while also nurturing deeper structural improvements beneath—a recipe for skin success. How the Beautifect LED Mask Works The mask is made from flexible silicone that adapts to the contours of the face for a secure fit. You affix the adjustable straps around your head, and it stays firmly in place. The device is charged up by the attached controller, which, while wired to the mask itself, is portable so you can wear it while completing errands around the house. Apply to clean, dry skin after cleansing but before any serums, moisturizer, or SPF. The treatment time is just 15 minutes. You press the button to turn it on, and it automatically switches off once completed. The Beautifect LED mask is non-invasive, and you get all the collagen-boosting, skin-rejuvenating properties at the same time. The LEDs also encourage better absorption of your skincare routine that follows. As all dermatologists, facialists, and skin experts stress, consistency makes all the difference. How Often Should You Use the Beautifect LED Mask? The brand stresses that the more regular your usage, the better the results. You can use it every day if you're able. However, if this is not possible, a few times a week should also deliver on the rejuvenation. Are LED Face Masks Safe? LED masks are non-invasive and don't emit UV light (the kind that can cause burns), meaning most experts agree that they shouldn't cause any harm. Consider wearing appropriate eyewear to minimize the risk of theoretical eye damage, and check with your doctor prior to starting treatment, particularly if you're worried about a particular skin condition. Potential side effects: Mild side effects for those with sensitivities or with overuse could include redness, dryness, or irritation. In these cases, take a break from the treatment. How to Clean the Beautifect LED Mask The silicone interior can be simply wiped clean after each use. My 90-Day Experience with the Beautifect LED Mask The results of LED light masks are cumulative. Each night, I used this mask for the recommended treatment time of 15 minutes. At first, I noticed only a slight difference. Using it before bed, I would wake up noticing my skin looking calmer and faintly more even, which was enough to encourage continued use. After the first week, I definitely noticed smoother skin, a more even tone all over my face, and a decrease in breakouts. What surprised me most was how quickly it became a ritual I looked forward to—not a chore. I discovered that my skincare products absorb better after the light therapy treatment, so I started customising what followed based on my skin's needs. Hydrating toners and an overnight mask if my skin was dry and dull, elixirs packed with exfoliating acids when my pores were enlarged, or I was experiencing breakouts, or retinol when I wanted to tackle multiple concerns at once. Now, three months in, my skin has never looked better. It's an excellent complement to any in-office treatments you're getting, too. I genuinely look forward to putting it on each evening as part of my nighttime ritual. Final Thoughts The reason this particular mask has earned my seal of approval? After just a few uses, I was hooked. The mask is also customizable to your skin goals, which means you're more likely to stick with it—and given that results from LED rely on regular usage, that's half the battle won. After 90 days of consistent use, I can confidently say the Beautifect LED Mask has transformed my skincare routine. My skin is clearer, more even-toned, and genuinely glowing in a way that feels natural rather than temporary. This mask will definitely remain a mainstay in my daily routine—not because I have to use it, but because I genuinely want to.

Emerald Musk Joins the Prestige of Herrera Beauty’s Confidential Collection Emerald Musk: The Latest Addition to Herrera Beauty’s Confidential Collection Emerald Musk Joins the Prestige of Herrera Beauty’s Confidential Collection by Rave Staff 25 Sep 2024 Herrera Beauty’s iconic Confidential Collection has just welcomed a new addition, Emerald Musk , a luxurious fragrance inspired by the cultural richness of the Middle East. At the heart of this launch is a collaboration with Emirati talent Marwa Alhashmi, whose rising star perfectly complements the timeless elegance of Carolina Herrera . This unique partnership brings a fresh perspective to an already exquisite line of fragrances. Just like the magnetic pull of the emerald stone itself, Emerald Musk offers a sensory journey that captivates and mesmerizes. The fragrance opens with the fiery spiciness of pink pepper, then softens into the elegant notes of rose, combined with earthy touches of leather and lily root. At its base lies a powerful blend of vanilla, amber, and the signature musk that gives the fragrance its name. The result is a rich and layered olfactory experience that’s as complex as it is beautiful. Visually, Emerald Musk is just as striking. The deep, dramatic green of the fragrance is a tribute to the emerald gemstone, and it’s encased in a luxe glass bottle adorned with opulent gold accents, making it a beautiful addition to any fragrance collection. As part of the Herrera Confidential Collection , Emerald Musk joins a prestigious family of 14 exquisite fragrances, each one symbolizing a meaningful chapter from Carolina Herrera’s life and legacy. Known for its intimate and emotional appeal, this collection is a tribute to craftsmanship and elegance, offering fragrances that are designed for layering, allowing you to create your own personal scent story. Now available throughout the Middle East, Emerald Musk is ready to be experienced and savored. Whether worn alone or layered with other Confidential Collection favorites like Stallion Leather , this sumptuous scent is sure to become a cherished part of any fragrance wardrobe.