Shaping Stories in Clay: DCAD Launches Pottery & Ceramics Design Residency Abu Dhabi Introduces a Pottery & Ceramics Residency Shaping Stories in Clay: DCAD Launches Pottery & Ceramics Design Residency by Layla Hassan 9 Sep 2025 Shaping Stories in Clay: DCAD Launches Pottery & Ceramics Design Residency Abu Dhabi’s creative pulse continues to grow stronger with the launch of the DCAD Pottery & Ceramics Design Residency Program, a six-month initiative that reimagines heritage through design while opening new doors for cross-cultural exchange. Presented by the Design Council Abu Dhabi (DCAD) in collaboration with Italian porcelain house Ginori 1735, and produced by Gushcloud International, this second residency cycle positions the capital as a meeting point between tradition and innovation. Hosted at the creative workshop MAKE, it brings together the craftsmanship of the Emirates with the timeless artistry of Italy. “ We are proud to facilitate this partnership and continue fostering a world-class creative ecosystem in Abu Dhabi, ” shares Althea Lim, Group CEO and Co-Founder of Gushcloud International. “ This residency reinforces the region’s role in global design dialogue and offers real pathways for talent to emerge on the world stage. ” Guided under the chairwomanship of Her Highness Shaikha Shamsa Bint Hamdan Bin Mohammed Al Nahyan, DCAD remains committed to empowering a new generation of designers. Its programs are rooted in sustainability and innovation while celebrating the UAE’s cultural heritage a balance between legacy and modernity that defines the region’s creative identity. This new residency invites 10–15 UAE nationals and residents, men and women, who are already practicing or exploring ceramics and pottery. Over six months, participants will immerse themselves in a curriculum spanning studio practice, sustainability, design theory, and masterclasses. A highlight includes a two-hour session with Ginori 1735’s Creative Director, offering insights into the Italian house’s approach to design excellence. The program is more than training it is a journey of storytelling through clay. Each resident will create an original ceramic collection inspired by both Emirati and Italian traditions, a dialogue between two cultures shaped into tangible form. The journey culminates in a Capstone Exhibition in late 2026, where works will be unveiled to the press, patrons, and collectors. For select residents, the opportunity extends beyond Abu Dhabi with an internship at Ginori 1735’s headquarters in Florence, a chance to step into the heart of European craftsmanship. With governance led by Undersecretary Rana El Khoury, Vice Chairwoman Nadine Maalouf, and advisory members including Rym Al Falasy, Asma Al Fahim, Meera Al Suwaidi, and Rima Al Mokarrab, DCAD’s commitment is clear: nurturing creative talent while positioning Abu Dhabi as a global stage for design. The residency is not only a step forward for the UAE’s creative economy, it is a reminder that design is as much about heritage as it is about the future. And in the hands of the next generation of ceramicists, stories will continue to be told, shaped, and preserved in clay. Applications for the program are now open at www.dcad.ae .

Roberto Cavalli Closes Dubai Fashion Week with a Showstopping Finale at Dubai Design District Roberto Cavalli Shines at Dubai Fashion Week with a Show-Stopping Finale Roberto Cavalli Closes Dubai Fashion Week with a Showstopping Finale at Dubai Design District Rave Staff 11 September 2024 Dubai Fashion Week (DFW) concluded with an unforgettable finale as Roberto Cavalli took center stage at Dubai Design District (d3). The brand's Resort 2025 collection, a tribute to its late founder, captured the essence of the "Roberto Cavalli Woman" with bold, dynamic designs that celebrated individuality, strength, and beauty. The show reinforced Dubai's status as a global fashion hub. Co-founded by d3 and the Arab Fashion Council, DFW Spring/Summer 2025 highlighted Cavalli's regional and global resurgence. Creative Director Fausto Puglisi expressed his admiration for Dubai, stating, "Dubai embodies luxury and fashion. Closing Dubai Fashion Week here is an honor." Signature Cavalli elements like rose prints and zebra patterns, combined with a Murano glass-inspired capsule collection, emphasized Italian craftsmanship and artistry. This runway was not just about fashion—it was about celebrating women’s diversity and confidence. Since its acquisition by DAMAC Group in 2019, Roberto Cavalli has expanded beyond fashion into real estate and hospitality, most notably with Dubai’s Cavalli Tower. Amira Sajwani, Managing Director of DAMAC Group, remarked, "Dubai’s global fashion influence continues to grow, and we’re proud to see Roberto Cavalli leading this transformation." Roberto Cavalli’s participation at DFW solidifies its ongoing commitment to the region’s growing luxury market, with new global expansions in London and Las Vegas. The brand continues to evolve while honoring its legacy, ensuring the Roberto Cavalli Woman remains unstoppable.

Never Fully Dressed Launches Bold & Stylish 2024 Swimwear Collection Never Fully Dressed Launches '24 Swimwear Collection Never Fully Dressed Launches Bold & Stylish 2024 Swimwear Collection Rave Staff 3 May 2024 Following on from their Lisbon infused range Never Fully Dressed are super excited to announce the launch of their latest swimwear collection. Inspired by the sun-drenched streets of Lisbon and the lush palms of Ibiza, captivating the essence of summer wanderlust and tropical escapism. Drawing inspiration from the rich cultural tapestries of both cities, Never Fully Dressed's swim collection seamlessly blends vibrant prints, intricate patterns, and luxurious fabrics to create a range of swimwear that exudes style. From sleek one-pieces adorned with mosaic motifs reminiscent of Lisbon's iconic tiles to playful bikinis adorned with leaf prints inspired by the palm drenched landscapes of Ibiza, each piece is a celebration of summer spirit Featuring a range of silhouettes to suit every body type and style, the collection offers something for every summer moment. From classic tie bikinis and high-waisted bottoms to chic one-shoulder swimsuits and versatile, multi wear cover-ups, each piece is meticulously crafted with attention to detail and quality craftsmanship. Available exclusively on app 03.05.24 and online 07.05.24 in UK sizes 6-26

A 48-hour journey through Doha's dialogue between preserved heritage and ambitious modern architecture. Rave Roams: 48 Hours in Doha A 48-hour journey through Doha's dialogue between preserved heritage and ambitious modern architecture. by Khadija Husain 24 Nov 2025 For the global traveller, Doha is often a sun-drenched blur outside an airplane window, a quiet pause before another destination . Yet treating Qatar’s capital as a layover means missing one of the most fascinating urban stories unfolding today. In just forty-eight hours , Doha unfolds as a breathtaking dialogue between a deeply preserved past and a fiercely ambitious future. It’s a city that wears its Bedouin soul beneath a skyline of sci-fi silhouettes, and a weekend here is less a stop and more an immersion. We arrived with a mission to discover if the essence of a nation could be tasted in two days. The answer is yes, and the discovery was far richer than we expected. First Look Doha welcomes with presence rather than noise . From the moment you leave the airport, the city feels like a compelling argument between past and future, played out in limestone and glass. The air, hot and dry, carries the scent of the Arabian Gulf and, if you catch it right, the distant, sweet smell of oud from a souq. What struck me most was the city’s devotion to detail. Qatar is a nation of meticulous curation. It notices the smallest things and edits its urban landscape with precision. The streetlamps are quite works of art, and the soft detailing of the lights makes the city easy on the eyes. Nothing is flashy, yet everything feels intentional and harmonious, leaving you calm without realising why. In forty-eight hours, you do not simply see Doha. You feel the country shaping its next chapter with patience and pride. Stay Andaz Doha Check in at the Andaz Doha , in West Bay, a design-led hotel where the lobby feels more like a curated gallery than a traditional hotel entrance. Part of the Hyatt portfolio, its prime location makes exploring a breeze, with most key destinations just a short taxi ride away. T he hotel is a hub for creativity and discovery. Whether seeking relaxation, inspiration, or an unforgettable social scene, Andaz is an ideal base to uncover a unique and unscripted hospitality experience. Day 1 Morning: Begin gently rather than rushing. Book the ninety-minute signature body massage at Alara Spa inside Andaz Doha. This treatment is the ultimate urban reset, preparing you to fully absorb the city's wonders. National Museum of Qatar Next, take a short taxi to the National Museum of Qatar. Designed by Jean Nouvel and shaped like a desert rose, the building itself is breathtaking . Inside, the galleries are an immersive, cinematic journey through Qatar’s history . I lingered at the Pearl Carpet of Baroda, which glimmers with millions of gems and the galleries tracing the nation’s evolution from a pearling community to a modern powerhouse felt especially poignant. Afternoon: A short stroll away from the National Museum of Qatar, there is the beautiful Mina District, also known as the Old Port. For lunch, embrace the portside atmosphere. The Mina District has several charming cafés by the marina and restaurants with terraces overlooking the pastel buildings . It’s the perfect spot for a leisurely meal, watching the boats and enjoying the gentle sea breeze before the afternoon heat peaks. Mina District Evening: As the day begins to fade, make your way to the Museum of Islamic Art. While its collection is world-class, go for the view. The vista from the museum’s park grounds, encompassing the Doha Cruise Terminal and the entire West Bay skyline bathed in golden light, is unforgettable. From there, dive into the vibrant chaos of Souq Waqif as it comes to life under the stars. The souq is a living marketplace full of scents, sounds, colours and stories. Embrace the sensory overload, it's all part of the charm. The air is thick with the scent of spices, oud, and roasting coffee. Museum of Islamic Art Peek inside the Falcon Souq, where these magnificent birds are cared for with quiet reverence. A uniquely Qatari experience that feels almost ceremonial. Try a small sweet Qatari dessert from a street vendor as you wander. For dinner, head to Al Bandar Restaurant, where the terrace is lively and the food deeply satisfying. Grilled meats, fresh hummus and people watching make the evening feel joyful and real. Afterwards, walk to Al Aker Sweets for their warm kunafa. The queue is long, but the first bite of the syrupy dessert makes every moment worth it. Souq Waqif end the night with a drive through Msheireb Downtown , to witness its innovative architecture illuminated by mesmerising colour-changing lights. It is a stunning vision of a sustainable urban future where the streets are impeccably clean and the silence between the lights is strangely soothing. Day 2 Morning: Start the morning at The Pearl-Qatar , an artificial island known for its luxurious marinas and residences. Explore Qanat Quartier , a picturesque district inspired by Venice, with, brightly coloured buildings and its Venetian-style canals, and footbridges, it felt like a piece of Italy had been artfully dropped into the Arabian Gulf. It's a fantastic photo opportunity . A stop at Volume Café, a haven for bibliophiles and art lovers, provided the perfect coffee break in a uniquely serene setting. Qanat Quartier with a view of Lusail's skyscappers Then take a drive to Lusail, the city of the future. See the sheer scale of the infrastructure, the stunning Lusail stadium , and marvel at the futuristic skyline, which includes the iconic, twisting towers that have become a symbol of Qatar's ambition. The Marina Promenade is also known for its lively food truck scene, offering a casual lunch option with a view. You may also spot the Al Maha Island development and the majestic Place Vendome from the car, which hints at Qatar’s grand vision. Blue mosque in Katara Cultural Village Afternoon: Next, explore the Katara Cultural Village . I t is not a village as much as a cultural universe. Walk through the amphitheatre, imagine a performance under the open sky and observe the tile work at the Blue Mosque. The complex has galleries, cafes, mosques and a quiet beach. It expresses Doha’s desire to become a global cultural centre. Enjoy lunch at Feeh Al Afia within Katara for a comforting meal. Evening: As the evening set, head to Villaggio Mall. Yes, a mall. But this is no ordinary shopping centre. Famous for its painted blue-sky ceiling and indoor canal system, it feels like stepping into a dreamy, Venetian-inspired fantasy world. Watching gondolas drift past storefronts is surreal and oddly charming . It’s a testament to Qatar's "why not?" attitude. Conclude your day with a reflective walk along the Doha Corniche, the city’s elegant promenade. For your farewell dinner choose SMAT, where the view and atmosphere offer a final taste of Doha’s character. Villaggio Mall If You Have a Day 3 Island Escape: For ultimate relaxation before your flight, take a 25-minute catamaran to Banana Island Resort. Spend a half-day lounging on the private beach or swimming in the lagoon. Retail Therapy: If you prefer, explore the opulent Al Hazm Mall or the vast Mall of Qatar for some last-minute shopping. For Culture & Architecture Enthusiasts : Visit Education City to see the breathtaking Qatar National Library. Then, explore the unique collection at the Sheikh Faisal Bin Qassim Al Thani Museum, which offers a fascinating glimpse into a private collector's mind. Conclusion Across forty-eight hours, Doha reveals its heart. It is proud of its history and bold about its future. My favourite moments came from the contrasts. the quiet ritual of the spa set against the electric buzz of the souq, the ancient dhows drifting across from razor-sharp skyscrapers. The city surprises with gentleness and ambition at the same time. Doha does not need your week. It simply needs your willingness to show you how much it can offer in a short, luxuriously-paced escape. So, on your next journey, turn your layover into a launchpad for discovery. Give it two days, and it will stay with you far longer. Royal Camel Parade on the lawns in front of the Amiri Diwan, opposite Souq Waqif What I Wish I Knew Before Going Plan Around the Heat: The sun from 11 am to 3 pm is intense. Schedule indoor activities (museums, malls, long lunches) for this period. Villaggio Mall is an Experience: It’s fascinating, bizarre, and worth seeing even if you’re not a shopper. Weekends are Friday-Saturday: This affects opening hours. Many places open later on Fridays. I nsider Tip: Don't just walk through Souq Waqif; pop into the art galleries. They are fantastic and offer a quiet respite from the main thoroughfares. And always accept the offer of Karak chai! What I Loved Most Sunset at the Museum of Islamic Art: Watching the sun dip below the horizon, painting the West Bay skyline in hues of gold and pink from the MIA’s panoramic windows, was a spiritual experience. The Massage at Alara Spa in Andaz Doha: A moment of perfect peace The Nocturnal Magic of Msheireb: Seeing the buildings shift colours as I walked through the impeccably clean, futuristic streets after dark. Kunafa at Al Aker Sweets: Joining the long, patient queue at Souq Waqif was a rite of passage. The first bite of the warm, cheesy, syrupy dessert was worth every second of the wait. Tips for Travellers Time-Saving Advice: Group your explorations by geography. Day 1 focuses on the Souq Waqif/MIA/Mina area, while Day 2 covers the Pearl, Lusail, and Katara, which are all in the northern part of the city. Best Season: October to April. The winter months offer perfect, sunny, mid-20s°C (70s°F) weather. The summer (May-Sept) is extremely hot and humid. Transport: Taxis are plentiful and have short waiting times on hailing taxi apps like Uber, Careem. The Doha Metro is highly recommended for key destinations. Money: Credit cards are widely accepted. It’s always useful to have some Qatari Riyals (QR) for the souq and smaller vendors. Cultural Etiquette : Dress modestly in public areas out of respect. Shoulders and knees should be covered. Resorts, hotels, and malls are more relaxed

Common Kin brings Korean-inspired womenswear to the UAE, blending cinematic silhouettes with sustainability and cultural storytelling. Common Kin Brings Korean-Inspired Womenswear to the UAE Common Kin brings Korean-inspired womenswear to the UAE, blending cinematic silhouettes with sustainability and cultural storytelling. by Khadija Husain 29 May 2025 A new name is making quiet waves in the UAE’s fashion scene. Common Kin , a womenswear label inspired by Korean design and rooted in emotional storytelling, has officially launched in the region following a soft entry last year. Founded by Central Asian creatives Svetlana Kasymalieva and Akina Sultanova, the brand introduces a thoughtful take on fashion that blends cinematic silhouettes with sustainability and cultural connection. Common Kin draws from the quiet strength of Korean drama heroines and the elegance of their understated wardrobes. Each piece is designed in Korea and produced in collaboration with ethical manufacturers using eco-conscious fabrics such as organic cotton, sustainable viscose, and premium linen. The result is a refined collection of flowing dresses, tailored separates, and soft layers that feel both timeless and personal. At the heart of the brand is the idea of kinship — a connection not only through family but through shared values, aesthetics, and emotion. This philosophy runs through every garment, reflecting a slower, more intentional approach to fashion that resists seasonal throwaways. The debut Paper Moon capsule, now available on the brand’s website, features minimal yet expressive pieces designed for gallery visits, meaningful mornings, and everything in between. With prices ranging from AED 350 to AED 850, the collection appeals to women who favour elegance without excess and style with substance. By combining Korean craftsmanship, Central Asian influence, and mindful design, Common Kin enters the UAE market with a fresh voice — one that speaks to women dressing for more than the moment.

Yataghan opens its first Riyadh boutique with quiet authority, backed by founder Sarah Abudawood's seventeen years building the brand. The Riyadh Jewellery Boutique That Belongs on Your Wishlist Yataghan opens its first Riyadh boutique with quiet authority, backed by founder Sarah Abudawood's seventeen years building the brand. by Amal Riyah 2 February 2026 HH Princess Noura Bint Faisal Al Saud doesn't show up to just any ribbon-cutting. So when she arrived at Kingdom Centre last week to inaugurate Yataghan' s first Riyadh boutique alongside founder Sarah Abudawood, it registered. Not with fanfare—Abudawood doesn't do fanfare—but with the kind of quiet authority that comes from seventeen years of building something real. The timing is deliberate. Yataghan isn't just opening in Riyadh. It's also just relocated its Jeddah headquarters to Tahlia Street, swapping a lower-profile address for one of the city's most visible retail corridors. Two major moves in quick succession. That's not expansion. That's a statement. Abudawood started Yataghan in 2008, back when the idea of a Saudi jewellery brand with actual design teeth felt more like wishful thinking than business plan. She named it after a sword—short, curved, elegant, deadly—and spent the next decade and a half building a brand that somehow doesn't feel like it's trying too hard. The jewellery sits in that sweet spot between heritage and right now. Not costume-y, not trend-chasing. Just well-made things that mean something. The Riyadh boutique gets that across immediately. Grey onyx. Brass. Geometric lines. Light coming through hexagonal screens. It's spare without being cold, considered without being uptight. The kind of space where you can actually look at jewellery instead of fighting with the decor for attention. And the jewellery holds up. The Calligraphy Series—Harfi, Isme—takes Arabic script and makes it sculptural. Wearable, but with weight. Turathi and Ginea pull from Saudi history without feeling like museum pieces. Then there are the collections like Hubb, Chakra, Infinity—more architectural, cleaner lines, still unmistakably Yataghan. Abudawood calls it "tribal-chic luxury," which sounds like marketing speak until you see the pieces. Then it tracks. "At its core, Yataghan is more than jewellery," she says. "It is a movement, a celebration of identity, belonging and the enduring power of heritage reimagined for today's world." Big words. But she's earned them. This isn't some three-year-old brand trying to manufacture a legacy. Yataghan has been here, doing this, since before it was obvious that there was an appetite for it. That appetite exists now. The Saudi luxury market has shifted. Clients want homegrown brands with a point of view. They want craftsmanship that meets international standards without sanding off the cultural specificity. Yataghan saw this coming. These boutiques put the brand exactly where it needs to be—physically in front of the people who get it. But Abudawood isn't stopping at Riyadh and Jeddah. She's looking at the broader GCC, then beyond. International expansion. It's ambitious, but not unrealistic. The brand has a strong enough identity to travel. Whether it scales is another question, but the foundation is there. The Jeddah flagship matters as much as the Riyadh opening, maybe more. Tahlia Street isn't where you open if you're testing the waters. It's where you go when you're ready to compete. Street-front, high visibility, serious foot traffic. Paired with Riyadh, the message is clear: Yataghan isn't niche anymore. From day one, Abudawood has said she built Yataghan for the Saudi woman. These boutiques are that vision made physical. Not just places to buy jewellery, but spaces that reflect what the brand stands for. Identity. Heritage. Power. All the things she talks about, now grounded in actual square footage. Whether this momentum carries internationally is still to be seen. But if the Riyadh and Jeddah openings are any indication, Abudawood knows what she's doing. And she's only getting started. You Might Also Like Looking for a New Watch? These 6 Are Worth Your Money The Artistry Behind the World’s Most Exclusive Kinhari Nuri Collection The Swatch x Audemars Piguet "Royal Pop" Collab of the Year Is Here

Eternal Elegance: Boucheron’s Mastery of Adornment Shines in Venice The Art of Adornment: Boucheron’s Timeless Elegance at Venice Eternal Elegance: Boucheron’s Mastery of Adornment Shines in Venice Khadija Husain 9 September 2024 The Venice International Film Festival goes beyond just showcasing films; it embodies elegance and refinement. Maison Boucheron stole the spotlight this year with its exceptional artistry and cutting-edge designs, turning the red carpet into a showcase of opulence and creativity. Let's take a glimpse at the celebrities who shone in Boucheron's magnificent pieces. Nojoud Alrumaihi Nojoud embraced the ethereal beauty of Boucheron’s Plume de Paon collection. She wore diamond-studded earrings, a necklace, and bracelets inspired by the delicate feathers of a peacock. The shimmering diamonds and graceful design made her one of the standout stars of the evening. Dilan Çiçek Deniz Dilan dazzled in Boucheron’s Quatre Radiant Edition collection. Her earrings and necklace featured a stunning array of round-cut, baguette-cut, and princess-cut diamonds, offering a modern yet timeless appeal that perfectly captured the festival’s glamour. Angelina Woreth Angelina opted for understated luxury with Boucheron’s Vendôme Liseré sleepers. These earrings, paved with emerald-cut diamonds set against black lacquer in white gold, added a sophisticated edge to her red carpet look. Felicity Jones Felicity epitomized classic sophistication in the Vendôme Liseré pendant earrings and bracelet. Both pieces were resplendent with diamonds and touches of black lacquer, blending timeless elegance with modern design. Tamara Kalinic Tamara Kalinic dazzled in an exquisite ensemble from the Serpent Bohème collection, featuring a stunning array of yellow gold and diamond pieces. She adorned herself with the Serpent Bohème S motif stud earrings, a single stud, and a striking 31-motif necklace, each paved with shimmering diamonds. Her look was completed with a multi-motif bracelet, a three-motif ring, and the bold L motif ring, all equally radiant in yellow gold and diamonds. This luxurious combination showcased the timeless elegance and craftsmanship of the Serpent Bohème collection. Eliane Umuhire Eliane captivated the crowd with Boucheron’s Serpent Bohème pendant earrings in yellow gold and diamonds. She paired them with the whimsical Wladimir, the Cat ring—featuring champagne and white diamonds, mother-of-pearl, quartz, tsavorites, and black sapphires. Her look was the perfect blend of playful elegance and refined artistry. Each of these stars not only graced the red carpet but became a living testament to Boucheron’s dedication to beauty, craftsmanship, and timeless elegance. In the world of luxury jewelry, Boucheron continues to set the standard, turning every appearance into a moment of artistry.

PUMA Inhale OG Gets a Fresh Look in New A$AP Rocky Collaboration A$AP Rocky & PUMA Redefine the Inhale OG with Distressed Elegance PUMA Inhale OG Gets a Fresh Look in New A$AP Rocky Collaboration by Rave Staff 18 September 2024 A$AP Rocky and PUMA are turning heads once again with the release of their latest collaboration: the Inhale OG ‘Distressed Pack.’ This fresh take on the classic running shoe, first introduced in 2000, breathes new life into the vintage silhouette with an expertly crafted worn-in aesthetic. Originally reissued by the duo last May as part of their Formula 1 partnership, the Inhale OG now returns in a new guise that maintains the aerodynamic shape beloved by sneaker enthusiasts. This version introduces a hyperrealistic patina that amplifies its vintage allure. The uppers are constructed from a seemingly undyed khaki twill material, designed to replicate a genuinely worn and torn look. One of the standout features of this release is the shift from the bold red arch bandage of earlier models to a more subdued beige upper, showcasing a spectrum of tones. The yellowed soles and black skid marks contribute to an authentically aged appearance, while an embroidered red “Flacko” logo on the tongue pays homage to Rocky’s alter ego. This latest iteration of the Inhale OG aligns seamlessly with Rocky’s recent AWGE Paris Fashion Week runway show, “American Sabotage.” The show highlighted his affinity for worn-in, disheveled aesthetics, making the distressed Inhale OG a perfect fit. It’s been a considerable wait since Rocky’s last Puma sneaker drop, but the A$AP Rocky x Puma Inhale ‘Distressed Pack’ has finally arrived. Departing from the pristine and polished look of his previous release, this collection offers a deep dive into a timeworn style that looks as if it’s been pulled straight from the archives. The Inhale OG, known for its breathable mesh construction, is reimagined here with ripped canvas and pre-worn suede, staying true to the distressed theme. The legendary Formstrip marque appears on the sidewalls in worn leather, while the midsoles are crafted with CMEVA foam, ensuring superior comfort. The collection is completed with exclusive “FLACKO” logos on the tongues and comes in limited edition shoeboxes. The A$AP Rocky x Puma Inhale ‘Distressed Pack’ is set to drop on September 26 at Puma stores and select retailers globally, priced at £100 each.

The Swiss Sportswear Brand Everyone Suddenly Owns On Running Has Become Fashion's Favourite Sports Brand The Swiss Sportswear Brand Everyone Suddenly Owns by Khadija Husain 16 May 2026 You can usually tell when a sportswear brand crosses into fashion because it stops living only in gyms and starts showing up at dinners, airports, and fashion week queues. On Running hit that point somewhere between Roger Federer investing in the company, Zendaya co-designing a full collection with Spike Jonze directing the campaign, and the moment you started noticing their shoes on literally everyone, the runner in the park, the fashion editor at the show, the person next to you on the metro who clearly did not run here. The Swiss brand was established in 2010 with a single focus: creating a running shoe that offered a unique feel underfoot. What began as an experiment in a Swiss lab evolved into CloudTec technology — the hallmark honeycomb sole design that features in every shoe On produces. Offering soft landings and powerful takeoffs, On has carved out a unique niche between marathon culture and fashion week street style, a space that few sportswear brands can rival, appealing to both serious athletes and fashion-forward individuals alike. Sixteen years later, that same dedication has led to the creation of one of the most culturally significant sportswear brands globally. At this moment, On is experiencing its greatest success. The Cloudmonster franchise started in 2022 as On's first real answer to the max-cushion running boom. After three updated versions, it has become the clearest statement of what On stands for. The shoes are technically strong and made for real performance, but they still feel playful, bold, and visually expressive. The Cloudmonster 3 is the everyday version, a daily trainer built around triple-layer CloudTec cushioning. Its updated cushioning and smooth forward roll make runs feel lighter, easier, and more comfortable — whether you are clocking serious miles or simply moving through the day. Think of it as a max-cushion shoe with a bold personality. For those seeking more, the Cloudmonster 3 Hyper elevates the experience. Created in collaboration with On Athletics Club athletes, it boasts 20% more Helion HF hyper foam than the previous model, offering increased cushioning, resilience, and energy return, all while maintaining a plateless design that helps keep legs fresh during high-mileage weeks. Then there's the LightSpray Cloudmonster 3 Hyper, which truly stands out. On has dedicated years to developing LightSpray technology—an ultralight upper that fits the foot like a second skin. This is its debut in the Cloudmonster line, resulting in the lightest Cloudmonster ever at just 190 grams, constructed from only eight components. It's a super trainer that also represents On's most innovative engineering achievement yet, with a design that significantly reduces its carbon footprint. Not every shoe from On is made for running. The Cloud Geo 6 is designed for everyday life. Built for busy days and unpredictable weather, the waterproof shoe is made to move easily from one plan to the next. It features a durable outer design that handles rain and wet streets with ease, while the grippy sole keeps you steady on slippery surfaces. Lightweight cushioning adds all-day comfort, the structured sole keeps the shoe stable, and the easy toggle lacing means you can slip in and out quickly without dealing with traditional laces. The design is technical without looking it. That balance is exactly why shoes like this have moved beyond performance circles and into everyday wardrobes, where functionality now matters just as much as aesthetics. The layered mudguard gives it a visual identity that sits comfortably in both a performance conversation and a style one, which is exactly where the best everyday shoes live right now. On's apparel collection follows the same logic as its footwear: functional enough to perform, refined enough that you would reach for it anyway. Clean cuts, considered fabrication, a palette that works outside a gym context. These are pieces you wear as sportswear continues to merge with contemporary fashion; the appeal lies in pieces that work across multiple settings without looking overly engineered or gym-specific. because they happen to be the best version of what you needed that morning. If there was any remaining debate about where On sits culturally, the Zendaya co-created collection ended it. This partnership feels creatively involved rather than commercially attached. Zendaya and On developed this collection together — working alongside Law Roach, her longtime collaborator, and On's design team to build something that reflects both her perspective and the brand's engineering DNA. The result is a full wardrobe: Ribbed Tank Tops, T-Shirts, Half-Zip Anoraks, Coach Jackets, Drawstring Midi Skirts, Parachute Pants, Bermuda Shorts. Versatile silhouettes, built to move, designed to work across the kind of day that does not fit neatly into one category. At the centre of the footwear offering sits the Cloudnova Moon — a new take on the Cloudnova silhouette with a sharper, more uncompromising aesthetic edge. "We wanted to create pieces that feel versatile and easy to wear — styles that move with you across different moments," Zendaya said. "We started with the idea of making people feel confident and effortless, and we built everything out from there." The campaign behind it, Shape of Dreams, was directed by Spike Jonze, the Academy Award-winning filmmaker behind some of the most referenced works of the past three decades. He set the film inside Zendaya's imagined design world, The Dream Lab, where the creative process plays out in surreal, boundary-defying form. Still life photography by Sean Thomas runs alongside it. It is the kind of campaign that reminds you that a sportswear brand can still surprise you. On's Chief Marketing Officer, Alex Griffin summed it up directly: "Zendaya's creative spirit is felt in every detail — shaping how performance and style come together." On is present in more than 80 countries. Few sportswear brands have managed to move this seamlessly between performance culture and fashion relevance without losing credibility in either space. has collaborated with Loewe, Kith, and Post Archive Faction, and sponsors some of the most-watched athletes in tennis and marathon running. But what makes it genuinely interesting in 2026 is not the scale — it is the consistency of the point of view. Every product On releases comes from a belief that how something performs and how it looks should never be a compromise. That belief is what has turned a Swiss running brand into the thing everyone is wearing right now.

Versace’s FW24 Collection Stuns with Bold Medusa Pop and V-Pop Statement Watches The Medusa Pop and V-Pop Watches Make a Statement in Versace’s FW24 Collection Versace’s FW24 Collection Stuns with Bold Medusa Pop and V-Pop Statement Watches Rave 19 November 2024 Versace’s Fall/Winter 2024 capsule collection brings back the iconic Medusa head with a bold new twist. This season, the Medusa Pop returns for ladies with a fresh restyle, while men can indulge in the all-new V-Pop—a design crafted to elevate any outfit with its sharp, luxurious appeal. Versace blends its timeless design with modern flair in this collection, making it a standout in every watch lover's wardrobe. Crafted from high-quality silicon, these timepieces prioritize both comfort and style, balancing elegance with practicality. Available in a range of striking colors—red, green, black, and white for both men and women, with an additional blue option for men—this capsule collection is designed to suit a wide variety of tastes. Whether you’re after a bold statement or a subtle complement to your outfit, the Medusa Pop and V-Pop ensure a perfect match for any occasion. At the heart of the Medusa Pop watch is Versace’s signature touch: luxurious gold detailing that contrasts beautifully with the soft silicon material. The centerpiece of the design is a 3D gold Medusa head, which commands attention on the dial. For ladies, the watch is finished with a gold Greca motif, adding a layer of classic Versace opulence, while the men’s V-Pop features gold indexes for a refined, sophisticated look. These intricate details make the timepieces a true representation of Versace’s ability to combine high fashion with playful modernity. The Medusa Pop isn’t just an accessory—it’s a vibrant statement of personality, with each color reflecting the lively essence of the collection. Whether worn on the wrist or tucked away in its matching stylish pouch, this watch is a must-have for fashion enthusiasts who appreciate both boldness and elegance in equal measure. The FW24 Medusa Pop and V-Pop capsule collection are now available at Versace boutiques, Hour Choice stores, and Maison Luxe Dubai.